Suzhou Department Store Does Not Give The Best Time To Tanabata.

Today, if you go for a stroll around the department store, I'm afraid it will be a bit cold: merchants do not offer heavy promotions. There is no advertising posters in the shop. Tanabata meets Saturday's rest day, but the merchants who have been actively calling have not been enthusiastic.

"When I arrived at the office in the morning, I turned the newspaper over and over and did not find any information about the Tanabata promotion. Then I searched the Internet and asked for a good little sister working in the mall. She said she had hardly any. Miss Li, who worked in the office, planned to buy a holiday through the holiday. "It seems that the reward scheme will fail." Miss Li said that it would be her consumption habit to enjoy a holiday at a happy holiday.

"In a particular holiday, it seems that there is a strong reason for it to be more willing. Always feel that every holiday is very busy, like this Tanabata business so collective unenthusiastic is very rare. "

Miss Lee is right in her judgement. Yesterday, several city stores in Sucheng said that the Tanabata would not promote heavy sales promotion. Some department stores even posted posters of "Tanabata" and "qiqixi" on the corner of their websites or shops, but looking closely at the contents would find that they were seldom related to discounts. Even if there were, the intensity was very limited and unattractive.

In the specific category, around the characteristics of Valentine's day, jewelry brands have some promotional activities. For example, Chow Tai Fook The 5% off of the mosaic type platinum is reduced by 2000 yuan to 150 yuan; Zhou Shengsheng's inlaid jewelry is reduced by 1000 yuan to 200 yuan, and the yellow platinum metalworking cost is reduced by 10 yuan per gram.

Ladies' favorite makeup and makeup in the mall. Underwear 980 yuan to send 118 yuan coupons, "compared to 2.14 that day, too much fun, it did not fight almost the same" yesterday, the activities have begun, a lady who wandered here said. Tahua mall is the theme of the autumn new product listing, previewing all kinds of new autumn and winter styles, no discount, and full enjoyment. People who are spoiled by the "discount dependency syndrome" are unable to get interested in such an effort.

　　 Department store Why do we have business to do? "We don't know what to push." A Su city businessman admitted that this Tanabata is a bit special. Weather reasons, this summer large-scale clearance operation came very early, at the end of June and the end of July, the fashion department store City has opened two big promotions, the summer clearance has been fully ended, now the international big names and international and domestic second tier brands have entered the rhythm of new products in autumn and winter, but new products can only be seen in the wardrobe when they buy their home, so it is impossible to drive the sales vigorously.