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Can Gome Live Up To Wong Kwong Yu'S Return?

2014/8/4 14:41:00 35

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Gome Online Wong Kwong Yu Department Store

since the settlement of the Chen Xiao incident, Gome has basically been in a state of keeping its business. How to ensure the maximum return in the channels of existing mechanisms is the focus of Gome's work. 
 > therefore, Suning and Gome, who were competing against each other, had taken a completely different approach to the Internet in the face of the surging Internet competition. Suning is an active revolution, making every effort to build suning.com and renaming the group of Su Ningyun merchants to make clear intentions, while Gome is trying to do well in the line, guarding Wong Kwong Yu's great success. Although the central bank and Gome online have expressed their intention to fully enter the electricity supplier, it has always been a heavy thunderstorm. Wong Kwong Yu has also recently held an internal meeting to make full efforts to enter the electricity supplier. Gome online also started 8.3 men's day advertising. 
At the beginning of this year, Gome electricity supplier has been in the state of error correction. At the end of last year, Gome online and finally dropped the P network, ending the wonderful history of dual e-commerce platform. In the first half of this year, we also strive to create "O2M all channel retailers". At present, the online and offline background linking work has been completed, and the whole channel mode has been opened up. Gome online also moved from the office of Zhongguancun good offices to the office of the national headquarters of the company, so as to strengthen its control. In the recent 8.3 men's day, increase the degree of attention. There are indications that Gome is playing a real role in the electricity supplier. Can Gome really get back to its peak with a series of moves? 
 from tactical point of view, the exclusive product price war adopted by Gome is different from that of suning.com. Gome, with its traditional channel advantages, is closely related to the digital business of household appliances, and has certain advantages in terms of product categories and cooperative prices. Therefore, it takes online monthly production of hundreds of other monthly products to promote the product, and creates a competitive barrier with products to win customers. Obviously, the price war with suning.com's big business platform is not a style, compared with the higher cost performance. In addition, Gome online relied on Gome's multi-year line of operation to build a super logistics speed distribution system and launched the concept of "one day Sanda". From products and services to win the favor of consumers to recover lost territory. 
 but on the current situation of Gome, if we want to truly achieve great rejuvenation, we can not rely on these two strokes alone. 
 Gome online has missed the best time in the Pc era, and is also missing the mobile Internet. Pc era traffic is king, price has certain advantages, commodity category is complete, logistics distribution to force basically can be called a good platform, and mobile Internet requires mobile terminals to have a better entrance, or mobile phone station entrance or APP. According to Analysys International, the mobile phone market share in the second quarter of this year accounted for only 0.4% of mobile phone Gome, 7.1% of Jingdong and 0.7% of its old rival Suning. Wong Kwong Yu's views on online shopping also remain in the thinking of traditional Pc business operators, and have not been changed from < a href= "http:// www.91se91.com/news/index_c.asp" > Traffic thinking < /a > into user thinking, nor have Gome specific measures for mobile users. 
 > a href= "http:// www.91se91.com/news/index_c.asp" > Gome online /a > the total market share is only 1.2%, Jingdong is 20.1%, is no longer a level opponent. WeChat mobile Internet Jingdong, although the entrance value to be proved, but the story is full, Gome is still in the mobile era with Pc thinking work, dangerous. In addition to this, Gome online launched the ice east plan and the external interview, which regarded Jingdong as imaginary enemies and naive as cute. 
At the beginning of the P, the relationship with a href= "http:// www.91se91.com/news/index_c.asp" > Supplier < /a > is not reliable. Gome may be able to compete with Jingdong on the basis of supplier relationship advantage. "A" Last year, Jingdong's sales volume reached 125 billion 500 million, Gome's sales revenue was only 56 billion 401 million, Jingdong had no advantage in supplier relationship, and there was hardly any competition with Jingdong. Gome online makes Jingdong a hypothetical enemy, perhaps in order to lift itself by the enemy, but if the strategy is still against Jingdong, it will be a big mistake. Gome should relocate its target to a continuous loss of Suning and Suning line price war, slow progress in market share and difficulty in integrating online and offline, which may be a good opportunity for Gome to surpass its old rivals. If Gome can surpass suning.com in a short time, it will still be a bit of a possibility, as long as the group is really giving up the power to do online business instead of the thunder and heavy rain in the past. 
"P", taking Jingdong as an opponent, Gome is gone. Look at the whole Gome online page, although the appliance is still the flagship, there are already the shadow of the department store. According to Gome online, it is obvious that the next step is to sell cars on the platform. Gome online has not yet won victory in the field of traditional dominant appliance. The comprehensive electricity supplier in the great leap forward mode must have many quick adjectives, impetuous and unexpected adjectives. Jingdong from 3C into the comprehensive electricity supplier has also been walking for several years, even now is still the 3C as a lifeblood to treat, I really do not know what the bottom line of Gome online can jump across the accumulation period of the platform directly jump comprehensive electricity supplier. Comprehensive electricity supplier from user buying habits to supplier relations, Gome online almost no grasp, the outcome is almost doomed.