Wuhan Traditional Department Stores Fight Mobile Business War

< p > < strong > Shang Shang "eat crab" < /strong > /p >

< p > < strong > push mobile phone "micro shop" < /strong > /p >

< p > July 25th, every customer entering the China Commercial Square will see a group of workers wearing red T-shirts, with two words "big shop" printed on the back of their clothes.

On the same day, the China Commercial Plaza launched the store's "micro shop" publicity in the store, and recommended to the customers a new tool for mobile marketing. Just click on the "micro shop" attention, you can get 10 yuan electronic coupons for store consumption.

< /p >

< p > reporter has learned that as a local "traditional Chinese food department" another "crab eating" person, the China Merchants square launched the mobile phone "micro shop", so that customers do not need to be limited to time and space.

< /p >

< p > to open the original intention of "micro shop", the relevant person in charge of China Commercial Plaza frankly stated that the main purpose is to provide a platform for real-time interaction with consumers.

Reporters noted that, as currently in the trial run stage, the mall's "micro shop" does not have the order purchase function, but it can share products through WeChat, micro-blog and mail, while the commodity category is mainly cosmetics, and other categories will be launched one after another.

< /p >

< p > the person in charge of the above said that the joining of the "micro shop" marketing channel is a great step in the whole channel marketing of the shopping mall, and extends the operation mode of the entity store.

In addition to the Zhongshang square, the reporter found that the "micro shop" has been tested in the "micro shop" platform, including the central department store, the Lu Xiang Plaza Shopping Center, etc., but now it stays in promotion and shopping malls promotion.

< /p >

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > local department store > /a > all WeChat public numbers > /strong > /p >

< p > according to the latest report released by China Internet Information Center in July 21st, as of June this year, the number of netizens in China has reached 632 million, of which 527 million of mobile phone users have reached 527 million, and the number of mobile Internet users surpassed that of the first time.

With the pfer of e-commerce from the PC side to the mobile terminal, putting the mall into mobile phones has become another focus of traditional department store marketing to achieve the integration of online and offline marketing.

< /p >

Less than P, Ms. Zhou is a VIP customer in many stores. She can get the latest shopping information and promotional activities from WeChat and micro-blog platforms on shopping malls every day.

< /p >

< p > reporter survey found that at present, all the local department stores in Wuhan have all opened the WeChat public number, plus the previous micro-blog platform, forming the most basic online marketing channels of all shopping malls.

At the same time, Wu Shang Group's Wuhan business network, the World Trade Plaza, Zhongbai group's palm Zhongbai, central department store and other APP on the line, is the local entity department store to accelerate the performance of O2O (online to offline) layout.

< /p >

< p > yesterday, Professor Wu Xianming of School of economics and management of Wuhan University said in an interview with reporters that the layout of "micro shop", WeChat, micro-blog and even APP is the coping strategy for local department stores to meet the challenges of electricity suppliers.

In his view, the introduction of full channel marketing is the embodiment of the "two fist attacks" in the local department store industry.

However, he believes that in the process of O2O, local department stores should find the best extension platform as the main direction of attack and locate the focus of resource allocation. "Whether online or offline, the ultimate goal should be to attract customers to shop consumption."

< /p >

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > supermarket > /a > vigorously introducing Alipay wallet payment > /strong > /p >

Less than P, you can pay for shopping in the supermarket without taking out your wallet.

This intelligent shopping mode has become a reality in the current Wuhan.

Since July 18th, as a representative of the local supermarket, China 100 group's 100 warehouses and 100 supermarkets have launched Alipay wallet payment methods.

< /p >

< p > yesterday, in the Huangpu warehouse store, the public Mr. Wang skillfully took out his cell phone at the cashier and opened the "payment code" in the Alipay account to let the cashier sweep the code and complete the payment in a second, and the purchase amount was paid directly from his Alipay account.

"I used to use cash or shopping cards to buy things before, but now I pay them by mobile phone, and my wallet doesn't need to be taken out."

Mr. Wang said.

< /p >

< p > reporters saw in the supermarket that the store was full of promotional activities of "wallet price 10 percent off", encouraging customers to use Alipay wallet, and the maximum price of a single pen could be 5 yuan.

< /p >

< p > reporter observed at the cashier's office for an hour that most of the customers who used Alipay wallet payment were between 20 and 40 years old. Some elderly customers basically paid for them by shopping cards or cash.

"I can't access the Internet on my cell phone. I can only pay in cash."

Yang Popo, 65, told reporters that although he knew that there was a discount for mobile payment, he would not use smart phones himself.

< /p >

"P >" hundred warehouse related person in charge told reporters that Alipay wallet payment promotion, from July 18th to August 31st, "Alipay wallet payment, on the one hand is the general trend, to meet the needs of people's intelligent shopping; on the other hand, is to accelerate the speed of cash register."

< /p >

< p > < strong > payment war > /strong > /p >

< p > < strong > store < a href= "http:// www.91se91.com/news/index_c.asp" > entity resources < /a > became "fragrant pastry" < /strong > /p >

It is no longer a new thing for P Internet companies to infiltrate offline entities.

Since last year, the battle for resources under the line has started.

< /p >

< p > last October 18th, Shenzhen Tianhong shopping center first introduced WeChat payment, and then fully connected with the WeChat 5 which was just on line at that time. Whenever users open up WeChat to choose good products, they can directly use WeChat payment to complete payment, and do not need to repeatedly pmit bank card numbers and other information.

After the success of the purchase, users can easily give them to friends to achieve "air gifts".

< /p >

< p > a month after the cooperation between Tianhong mall and WeChat, Yintai reached a strategic cooperation with Alipay wallet. 29 intime department stores and Yintai City stores provide consumers with mobile phone "face to face" service. When consumers pay at cashier's desk, they can open Alipay's money bag on their phones and choose to pay in person. They can sweep code payment or sound wave payment instead of cash or bank card.

The two sides also have in-depth cooperation in systems and membership.

< /p >

< p > followed by February this year, WeChat talked about the payment cooperation project of Wangfujing department store.

< /p >

Less than a month later, Alipay began to target the supermarket convenience store besides shopping malls, P.

In March this year, 450 7-11 convenience stores in Southern China fully supported Alipay payment.

The Jingdong incorporated into the Tencent system also held a press conference to announce the diversion of tens of thousands of supermarkets across the country, and gradually realized the purchase of Jingdong online purchase, and the delivery service around the supermarket.

< /p >

< p > the two camps of Alipay and WeChat are about competing for real resources under the line.

< /p >