China'S Garment Industry Is Facing "Four Faces" And Must Accelerate The Use Of The Internet.

< p > behind this seemingly less than a href= "http://sjfzxm.com/news/index_q.asp" > stable < /a >, it actually covers the imbalance of the development of the industry.

Even the head of a clothing company said in an interview, "the market is bad and business is hard to do.

Business estimates in the first half of this year fell by twenty or thirty compared with last year. "

This is not a case.

It is reported that the clothing industry since the beginning of this year, the main economic indicators declined compared with the same period last year. From 1 to June, the added value of clothing enterprises decreased by 1.8% compared with the same period last year, and the electricity consumption decreased by 3.6%. From 1 to May, the total profits and taxes of garment enterprises decreased by 23.2% compared with the same period last year, and the total profit decreased by 47.8% compared with the same period last year, and the clothing industry is still in the depth adjustment.

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< p > in fact, the development of China's garment industry depends on whether the enterprises can adapt to the pformation from the industrial age to the information age, and more specifically, whether our enterprises can "pform" into the enterprises in the Internet era.

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< p > < < a href= > http://sjfzxm.com/news/index_q.asp > > < /a >. At present, Chinese clothing enterprises can be divided into three situations: some enterprises are actively developing fast fashion and personalized products, and diversified marketing channels, including the implementation of O2O and the innovation of business models, have maintained a relatively good momentum of development.

There are also a large number of large enterprises, especially some men's clothing enterprises, whose performance has declined dramatically.

The last category of enterprises is "hard to survive".

This is the reflection of whether our clothing enterprises can adapt to the pformation from the industrial age to the Internet thinking.

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< p > Internet thinking is the thinking mode of re examining the market, users, products, the value chain of enterprises and even the whole business ecosystem in the context of the continuous development of technology such as mobile Internet, big data and cloud computing.

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"P" is like the description of the Internet thinking in the book "the new Internet thinking - the enterprise deformability for the next ten years" written by Dave Cban and others in the United States. The specific performance of these Internet thinking completely changes the business model we have formed in the industrial age.

If socialized thinking regards the arrival of the socialized commercial era, the consumers that the enterprises are faced with in the form of Internet, and the information is pparent and immediate, this will change the whole form of enterprise design, production and marketing.

Just like the "C2M" mode built by Shandong red collar group, the production plant directly faces consumers, thoroughly eliminates the intermediate links, and subverts the outdated business rules that are not suitable timely by means of network platform operation interaction method and value interaction methodology.

"C2M" is both a business mode and an industrial platform. It has attracted a lot of attention from many industries including garment enterprises.

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< p > it is understood that with the Internet thinking and the realization of thinking to implementation, we need to master Internet technology and pform the industrial chain.

Internet technology includes three levels of hardware, software and application, and the specific applications are mobile Internet, big data, cloud computing, 3D printing technology, etc.

The significance of Internet technology to traditional industries lies in its application in pforming traditional industrial chains.

Many enterprises in the garment industry actively use the mobile Internet, big data, cloud computing and other industrial chain pformation to innovate.

Shandong red collar group has made 3D printing technology logically industrialized and industrialized. After years of efforts, a mass customization production line of suits has been formed to meet individual needs.

It is the Internet thinking and the application of Internet technology that the most traditional garment enterprises have built a new industrial chain.

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< p > experts say that in the Internet era, successful enterprises are Internet companies.

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