How Does Haikou'S Solid Clothing Store Break Through Tmall Clothing?

< p > > a href= "http://sjfzxm.com/news/index_p.asp" > reporter < /a > entering the front page of Tmall mall to enter the "first try and buy" search product, and find clothing, glasses, hair ornaments and so on.

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"P" Maria clothing online shop owner told reporters, "try to buy" does not have no threshold, there are two categories of people to enjoy this privilege: Based on their own large data, Tmall randomly selected a part of the net purchase of the people's credit standard, the icon is shown as "TN letter"; the invitation to some households by freezing the amount of the balance to get the first test after the purchase service, after the repayment of the corresponding amount, if the buyer's purchase method does not invite information, then such consumer groups want to "try to buy after buying" and then have to wait.

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< p > < strong > physical clothing shop pressure "mountain" big < /strong > /p >

< p > Haikou Zhang long city manages the women's clothing shop Mr. Zhang told reporters that in the past few years, the solid women's clothing store still has some profit, and now it is losing money every day. Now it has pferred a shop in Baihui city.

"Seven or eight years ago, the solid women's clothing store had a good profit. Because of its good business, it opened three stores, and now it has only one store."

Mr. Zhang said.

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< p > the main reason for closing stores is the impact of online shopping.

"No matter how shopkeepers manage their brains, people spend more and more on pportation and so on. Similar clothes are not cheaper than online."

Mr. Zhang said helplessly.

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< p > in Xiaoli, who runs the women's clothing business on the two floor of the multi floor shopping mall in the liberation West of Guangzhou, said: "Tmall clothing" first try and buy it "will have a certain impact on the physical store. I go to a shopping mall every week, and the cost of road, rent, utilities and so on must be added to the cost.

As a result, there is absolutely no advantage in terms of price between physical stores and online stores.

Now we can only target some middle-aged and elderly customers who do not buy online.

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< p > reporter learned that in addition to the clothing industry, the decoration industry, auto parts, hardware and other industries have been affected by online shopping in different sectors.

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< p > < strong > entity store PK shop < /strong > /p >

Mr. P, who runs men's clothing, said that online shopping changed the way consumers buy.

Many consumers will find their counters on the Internet after seeing their favorite clothes in the store.

Liao Yi, the online shopping giant, said she saw a brand dress in Oriental Plaza at 999 yuan, and only 630 yuan for Taobao to find professional purchasing. The difference between the two prices was 369 yuan.

How can such a big price difference keep people from moving? < /p >

< p > there are also more consumers who are interested in physical stores.

The housewife, Wang Bo, is 3 years old. "Online clothing is diverse in style, cheap in price and good in evaluation, but children's clothing should be bought in whole cotton products, and it can't be three no products. This is going to buy at the physical store. The price of a set of clothes is really different from 100 yuan, but even if the price of the physical store is more expensive, it is also willing to buy in the physical shop, and feel relieved."

She said.

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< p > some people admit that online shopping is cheap, but there are also many potential risks. Only browsing pictures on the Internet can cause errors in physical color, quality and pictures. The return of goods requires the public to bear freight charges.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_cj.as > > shop > /a > will not quit < /strong > /p >

< p > Tmall clothing "first try to buy" is an opportunity or a hindrance? Chen, a shop owner in Haikou, told reporters that Tmall's implementation of a "pre test buy" is a signal to the entity store owner. Now it has little influence, but once the operation is mature, the business of the entity store will be even worse.

Forced by fierce market competition, he managed both physical stores and online stores, which not only caught the customers of the physical stores, but also caught the online shoppers.

He said that for consumers who prefer shopping habits with "presence", physical stores are an indispensable shopping channel.

Consumers who love online shopping can enjoy the good quality of brand clothes and the cheap shopping online.

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Wang Yiwu, Professor of economics at Hainan University, believes that businesses will reshuffle in the process of development due to changes in business models. P

However, under the impact of online shopping, physical stores will not quit, but the development space may be smaller. In the long run, online shopping and entities still coexist, because no matter how online shopping develops, people will always buy things in physical stores, and not everything can be sold online.

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< p > besides, despite the gradual expansion of online shopping scale, there are still many disadvantages, such as imperfect after-sale service and no guarantee of quality.

Nowadays, many shops on the Internet frequently produce the word "genuine", which is mixed with good and bad. Many consumers have been cheated.

But the traditional physical store can let consumers directly experience the details of the product. For some consumers, offline stores are still the best choice for their shopping.

Wang Yiwu thinks that the price of the shop is really low, but the entity store also has the advantage. We should attach importance to and perfect the corresponding after-sale guarantee service, so that the customers feel the quality is guaranteed. This is unmatched by the online shop.

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< p > buying clothes in Taobao is not suitable for size, and how to deal with it? The reporter has learned that Tmall, Ali, small and micro finance and businesses jointly build a new way to "pay for the first order after dressing", so that buyers can "credit" to wear clothes first try.

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In the P interview, many entity stores said that since the rise of online shopping, the impact on the entity store has become more and more serious. Once the online store implements the "pre test and buy" operation, the business of the entity store may be even worse.

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