Location And Sales Of Clothing Stores

The proportion of the clothes in the shop is very interesting. It is suitable for young girls to have about 35% of their personal clothing. The rest are mostly neutral clothing suitable for young women and middle-aged women. The clothing store next door has a distinct personality and clear positioning, but the number of customers is not as good as that of friends.

Analysis:

pure Personalized clothing The general positioning is more dead than that of a certain group of people, assuming that the group accounts for 25% of the total population actually purchased, which means that another 75% of the customers will be lost, and the 25% of the group is also diverted from other shops, so the turnover is smaller.

If the store is all suitable for women of all ages, then they will lose too much individuality and be shunted by other outstanding shops, and their moustache will be caught, but nothing will be caught.

25% of personal costumes plus 75%. Generic clothing The patronage rate of young women and women of all ages can be guaranteed. And because of the existence of young women, many 30 year old women will follow, buying or personalities or the public. clothing 。 And the guarantee of these passenger flows is the premise of volume.

Assuming that the sales ratio of each store is 20%, the daily sales volume of other stores is 100, which can sell 20 items of clothing. The daily volume of 150 customers in a friend's shop is 30, and the daily profit of a friend's shop is the highest.

It is assumed that the daily traffic volume of each store is 100, and the sales of all kinds of clothing are 20, so the shops with distinctive personality can sell 20 items of clothing every day, while the friends' stores can sell 40 items.

Marketing insights:

The narrow positioning of the sales crowd will lose some potential buyers. If the positioning is too broad, they will be robbed of consumers by the products with distinct positioning. The Moderation between this is really thought-provoking.