Wechat Store Marketing Tips For Making Money
< p > here, the world's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to tell you the truth of marketing, the secret of making money in WeChat shop.
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< p > truth is actually very simple, right here!!! The truth is very simple. The more knowledge we learn, the wiser the thinner we learn.
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< p > < strong > the first truth < /strong > /p >
< p > congratulations, if you come in just because this title is learning the secret of making money, you will be cheated.
There is no secret. The only secret is to learn to satisfy people's desires.
You must not be angry, do not be angry, calm down to read the contents behind, I think you must have gained.
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< p > think back to whether you are often attracted by such a headline party. If you are a marketing person, have you ever used such a move to attract your customers or fans to participate in activities, forward and attract their attention.
Maybe some of them are also like you who find that you are angry and leave after being cheated (you are different from their roles, so you are still reading my article), and some swear that you will never buy your products or services again. Of course, they will not tell you directly.
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< p > then what will the marketing result be for the enterprise? The number of participants, forwarding, exposure, or a lot of attention, but you find no pformation, no deal, why? Because many of them are not your target users, not even potential targets. They are only passers-by who are attracted by your skills.
For example, if you launch an apple mobile phone prizes, you can see that fans have risen a lot, and have been loiter. If the fans have gone mad after the prizes are finished, you can't stop them, because they care about Apple phones, not you. They don't even know what you are doing. They are only concerned about whether they are winning.
Once the final prize has been issued, the fans run away and the pformation is gone. The business seems to have lost money.
And all of this stems from your initial reasonable deception.
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< p > marketing truth: some people teach marketing skills, but no one teaches marketing experience and morality. Good marketing must satisfy users' needs under the true premise, so that they will be happy to accept your information without regretting. It is by no means an unscrupulous and deceptive attempt to achieve their goals.
Remember, marketing is just to help enterprises shout and soliciting, and products and services are the key to retain users.
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< p > < strong > second truths < /strong > /p >
< p > people often tell me that three life teacher, our family is XXXX, and now I don't know how WeChat does it.
Before I heard him say this, I would worry for him. What was going on? Now, no, I often ask, why do you want to do WeChat marketing? Are you doing public platform or friends circle? What kind of problems do you want to solve? What can WeChat help you? Even ask, is your business really bad now? Is it really a marketing problem? Is there a problem in other parts of the business? People who can seriously think and answer my questions eventually solve the problem themselves.
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< p > a lot of enterprises think that < a href= "http://www.91se91.com/news/index_s.asp" > marketing < /a > is that the more the health products eat, the better. Otherwise, even if you are effective, you need to know the purpose, direction and demand clearly.
I remember the right thing to say, to make sure that the direction can at least make the enterprise do not make any fatal mistakes. It will only slow down if we do not know the way.
I have talked about marketing people who can not understand business, even if you are just an executive, or at least know the direction.
The impact of marketing on business is mainly in 3 aspects. First, increasing new customers; second, maintaining regular customers; and third, reducing marketing costs.
When you look at these three dimensions, you can see clearly the marketing success of any enterprise. Of course, first of all, you need to think very carefully about whether the marketing you are doing now revolves around these three dimensions, and think about the role and proportion of different channels in these three aspects.
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< p > the truth of marketing: you think that the marketing that is fashionable and immediate is probably not so important to the enterprise. If you jump out of marketing and look at marketing, you will see what the enterprise really needs. You can't see clearly. You may as well go slowly and take the time to see the truth.
Truth is always the simplest.
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< p > < strong > third truths < /strong > /p >
< p > some people asked me how to increase fans quickly. I really encountered too many problems like this, but I like to ask this question, why should fans pay attention to you? Maybe someone answered that there can be concessions after attention, can buy things directly, can participate in activities, maybe all he said is wrong.
I am concerned that elong may want to book a hotel through it. I am concerned about Shop No. 1 to facilitate knowing when my order will be delivered. I am concerned about SF EXPRESS not to want to place a phone order. I am concerned about millet phone in order not to miss the next F code.
Why do your fans care about you? You have to think about the needs and pain of users first. If you don't know where the pain and needs are, I really don't know what value you can provide for users.
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P seems to be off the track. One asked me how to increase fans quickly, but I said a lot of other questions, but we often find another question may be the answer to your previous question.
To increase fans quickly is to let as many people know your account and know that its value exists, so that you will be interested. As the first truth story, only exposure is not pformed.
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< p > the truth of marketing: marketing is never a problem, just as TCM treats the whole body.
The problem you see may not be what you see, but another problem associated with it.
Then another question is probably the answer to your previous question.
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< p > < strong > Fourth truths < /strong > /p >
< p > sometimes people who see the truth are not the most powerful people, but they must be the most indifferent people. They will not be miserable because of success or failure, because they predict the results in the process, and the results themselves exist, but you need to choose a process to arrive.
How can I find that truth? Although I do not know if I have found it, I have at least seen many false appearances. I know that there is no shortcut in pursuing the truth, as you must go through 99 or eighty-one hard times in the western world.
Why do I want to talk about this topic? Because many people ask me, after listening to so many classes, I still don't know how to start.
I could not understand it before. I always thought that why I heard so much why I didn't have a train of thought at all. Later, I found that there was only one reason. He didn't listen attentively enough. After listening, he didn't have enough mind to think. This enough effort is self actuation or pressure. Just like biological cells, there is cell pressure to keep it in a normal state.
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< p > a young man who is engaged in new media marketing has read my article very long ago. Once he sent a client's proposal to me for help. I would like to take a look at it.
Only later did I know that he read every article I read, studied it and studied my train of thought. At last, I felt better in some aspects than I did.
A friend also collated all my views on micro-blog and classified them as micro-blog, WeChat and digital marketing.
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< p > I like this kind of marketing practitioner very much, because I am here myself. I remember that in 2011, micro-blog was doing very well. I continuously monitored its operation for 6 months. The content, forwarding number, comment number, number of fans and activities of every day were recorded, and all data were recorded and analyzed.
At that time, there were merchants, eLong, Lily nets and so on.
I think I am still diligent and diligent, because I am not smart.
Hard work is the only way to surpass others and find the truth.
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< p > marketing truth: if your business marketing doesn't know how to develop, even if you have only one person, please keep diligent, diligent and learn from others. If you can't even do this, please don't do marketing.
Giving up the illusion of your team can be achieved through a master. Only if your team works diligently, can marketing continue to innovate and succeed.
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< p > < strong > fifth truths < /strong > /p >
Business marketing (P) can only be successful. At least from the teams or individuals I contact, the attitude of marketing decides success.
From the marketing point of view, you will find that whether Durex, Coca-Cola, Beiter, China Merchants Bank credit card, millet mobile phone, wild animal shop, fast book bag, Hainan egg and so on or big or small business (individual) their team has an attitude or spirit, this attitude is embodied in creativity, some in the service, some in the product, and some interact with the consumer.
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< p > look back at some of the friends who I feel are very good at marketing. They also have their own attitudes, some control of values, some finicky details, some strict goals, and so on.
In fact, each of them has something different from each team, and we look at the poor marketing teams or individuals. They tend to be perfunctory, sloppy, lack of sense of responsibility, careless about the results or details, and do not want to think and analyze in depth. When they encounter problems, they always look for reasons rather than themselves. Finally, they are always unable to satisfy customers. They will continue to exist, but they will always be at the end of the value chain.
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< p > Why do I want to talk about this topic? I feel more and more that marketing is no less than doing art and philosophy research. You need to stick to it.
From this piece, I still admire some traditional marketing people, for example, last time with the marketing planner Kong Fanren teacher to eat, when found that "farmer mountain spring is a little sweet" this slogan creative people with our table, he will continue to ask why there will be this idea, will discuss very deep into.
I feel that people who are engaged in new marketing are really lacking in this spirit. Impetuosity is not the reason why we complain. We should calm down and find the truth.
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< p > marketing truth: I dare say that most of the marketing skills you want to learn can be found in < a href= "http://www.91se91.com/news/index_c.asp" > Internet < /a >, but it is fragmented. You need to spend time looking for it and spending your mind thinking about it.
When you are looking for an employee to do marketing, I think his foundation, education and experience are not important. The important thing is his attitude towards marketing.
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