Channel Innovation In The Era Of Famous Stores

< p > Mr. Xia Qi said: "the electricity supplier is only a supplement to the form of a channel. If squeezing is the main market of the small commodities and clothing which is the mainstream of low cost, this is called" merging similar items ". It may also be the pformation and upgrading of the professional market. And the" shock wave "of the electric business is often brought to the public department store, Hangzhou Zhong Du department store, not the first one.

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< p > Baisheng department store Shijiazhuang stores, Guiyang stores, Ji'nan stores, and even Shanghai, "central business district Gubei shop" has also been shut down, the global retail supermarket giant "WAL-MART" also shut down seven or eight stores, but from the 2013 statistical data, Beijing's new light world, Yansha friendship, Shanghai Jiu Guang Department store, Hangzhou Tower, Nanjing de Kee square and other high-end shopping places, the total sales volume is basically flat or slightly increased, but there is no denying that cheap goods and the mass consumer groups that take price as the first element of shopping must be keen to Taobao.

And it is not the target group of department stores.

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The department store has not been serving the people for the first day of its birth, but is also a place for the nobility and the new aristocracy. Department stores are not suitable for shops in three or four line cities, and county-level cities can only be supermarket stores. Whether we recall the reality of the one or two, three grade department stores and the county level department stores after the pformation of the planned economy system, they all went bankrupt, or the world's top 10 department stores "Lord of the Buddha" entered China to turn to the mass market, including the world's home appliance giant BESTBUY, "best buy" from the Chinese market, all of which proved that playing with Chinese enterprises at a low price is to find "death"! < /p > p

< p > - from melamine, poison uniform, poison bed and gutter oil to high imitation, goods.

Because the "smart" people who lose their moral bottom line are not very few Chinese phenomena! < /p >

< p > electricity supplier "shock wave" is not the bottleneck of department stores, but the location of "department store" itself, as well as the girls' clothing, less clothing, a href= "http:// www.91se91.com/news/index_c.asp", the leisure sports shoes and clothing industry /a, which occupy two or three buildings in department stores. They are all at a loss as to what to do. They rush into the electronic commerce online shopping channel, but in fact, it is not that many "professors" or "experts" advocate "electric business", which will replace department stores.

Before and after the Spring Festival in 2010, Guangdong and other provinces and cities, tens of thousands of businesses withdrew from "Taobao", "Tmall" and "Jingdong".

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< p > < a href= "http://? www.91se91.com/news/index_c.asp" > Xia Qi < /a >, like a few words about "a href=" http:// "www.91se91.com/news/index_c.asp".

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< p > the hottest O2O mode nowadays is the trend. It must also take the entity store as the main body.

So far, O2O has only been successful in "UNIQLO" - but the price of "UNIQLO" online store is higher than the 5% retail price of the entity store.

It is not the traditional cheap goods, but also does not affect the normal sales of the physical stores, but to solve the "off the shelf" physical chain of the layout of the off-site consumption.

The definition of O2O by Mr. shilling is just like the POS system and the guidance system. It is just a necessary tool or auxiliary platform for shopping centers. < /p >