Fang Jianhua: How Can I Have A Deep Relationship With The User

< p > < strong > Q: what method can be used to slowly let users feel the a href= "http://? www.91se91.com/news/index_c.asp" > brand > /a > /strong > /p >

Brand, may feel that I want to do a good job of customer service, customer experience, in fact, all these experiences are not what the boss has done, but you have a person to do it. Only one person has advocated your brand concept. He knows your brand's attitude towards life, knows your brand's design style, knows the brand spirit you convey, and enables employees to enjoy a slow life. This is implanted from the heart of the employees, so that his heart likes what I am, and second of us feel that our attitude towards life is very willing to come. We are willing to do it together, only if the employees are from the heart, can they really sell the customers well, and the services of customers are all natural. < p > Fang Jianhua: it's very simple. First, let's understand the internal staff of our company. We don't talk about customer service first. Actually, I think customer service starts with our partners and employees. Actually, there are many.

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< p > < strong > Q: how do you locate your customers when you locate them? < /strong > /p >

< p > Fang Jianhua: actually, I do things relatively simple. I think how many people can survive now and how many people have failed when the Internet is from 2008 to now. How many people were crazy at that time? At that time, we did not dare to think that we could surpass them. In fact, what we thought was very simple, though we did not understand the Internet, we insisted on something very simple.

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< p > first is our attitude towards life.

Second is our own products to do well.

In fact, the Internet does not have much skill and effort, and ultimately returns to the essence of < a href= "http:// www.91se91.com/news/index_c.asp >" commercial retail < /a >.

Your business and brand need to develop well. What matters is whether your brand is really good at product, development and R & D.

Including your understanding of the business and industry, and the vision of the boss management, so that everything can return to the essence of business, so I think this is the best era.

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< p > Third, we need to do subtraction instead of adding.

Many people are used to adding, some people have not yet done a good brand, and they have made a lot of brands. Although they have taken a lot of money, they may not be able to see it now. This is the way they went through in the past few years.

This is too fast at once because there are too many additions.

And we always like to do subtraction, for example, we did foreign trade at that time, but when we were doing Yin man, we cut off the foreign trade decisively. We felt that as long as a company had to do one thing well enough, this is the so-called simplicity and perfection.

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< p > < strong > Q: what do you think of the current < a href= "http:// www.91se91.com/news/index_c.asp" > Internet thinking < /a >? < /strong > /p >

< p > Fang Jianhua: what is the most important thing about the Internet? For us, who can give consumers the greatest value, who is the winner? For example, the original channel, it has been distributed through layers, so its price is eight times, ten times, and now it is directly from the brand to the consumer, there is no link in the middle, this is actually the most valuable.

The goods we offer to customers are not only well designed but also highly cost-effective. I think in this era, the most important spirit of the Internet spirit is high performance price ratio. Who can provide consumers with the best products, who will soon become the king in this industry, which is the biggest difference from traditional traditional channels.

Of course, high performance price ratio is not cheap. The high price performance ratio is that after the customer receives your product, he feels value for money, feels very cool, and lets customers scream.

In addition, in the Internet era, we can make good use of consumer big data to interact with our consumers, while allowing consumers to participate in more things, rather than we are behind closed doors.

In this way, we can find and see the needs of consumers.

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< p > < strong > Q: how does it manage to have a deep relationship with its members? < /strong > /p >

< p > Fang Jianhua: the most important thing in our management is hierarchical management.

We should be good at dividing customers into high value and low value customers.

At the same time, management in different areas has precise stratification in the area, and different customers will adopt different services.

If we send text messages, no four million of customers will send the same message.

For high value customers, we may spend more energy to invest. We are now divided into hundreds of latitudes to effectively stratified our customers, which can save your advertising expenses very well.

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P: < strong > ask: from your point of view, some of the brands like EMMAN are very fond of people. The annoying people are particularly annoying. Is this emotion? < /strong > /p >

< p > Fang Jianhua: people are like birds of a feather flock together.

You must not think big and big. You can't be big and full. In fact, what you call love and hate is the best. If there is no love and hate, it is not the real age of Internet love. It is small and big. It is probably small. Like apple, Lei Jun may not sell it to me, he may sell it to cock silk, and he has not realized a big and complete one.

For IMMAn, our customers will not be so strong. But if we do not serve well, he may not scold or scold him. It means that he has feelings for you.

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