Enterprise Marketing Strategy: Seven Ways To Create Large Single Products

< p > a company's competitive advantage in marketing is mainly from the combination of product strength, brand power and sales force.

In the creation stage of large single products, brand power is more equal to product strength.

Therefore, at this stage, our overall planning of the brand is mainly aimed at creating the product power of large single products.

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< p > large single products should play the power of segmentation and breakthroughs. They need to pack large products and create products.

Whether we can effectively shape the power of large single products determines whether a strong brand can succeed.

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< p > > big a href= "http://sjfzxm.com/news/index_s.asp" > single product < /a > how to create the product force, using the "seven one" method.

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< p > < strong > 1, a precise category concept < /strong > /p >

< p > blank demand, derived from large single product innovation; large single product innovation requires a concept of category to refer to.

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< p > in the process of actual brand operation, the concept of category has great power.

With the innovation of categories, creating an appropriate category concept for new products, or conceptualizing the category, will be an important step in the effective segmentation of large products.

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< p > if you can not define this new category in concise and understandable language, this new category will not be successful.

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< p > Red Bull is named energy drink. Jin Tai Chang is named "health preserving foot bath tub".

They are all precise category concepts.

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< p > < strong > 2, a concise and strong brand value proposition < /strong > /p >

< p > brand value proposition is to express, express the value of large single products for customers to provide functional interests, emotional interests and self-expression interests.

Effective brand value proposition should be able to drive consumers' purchasing decisions and establish a strong correlation between consumers and brands.

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"P", a remarkable brand value proposition, needs to be unique, clear, authentic, and moving four characteristics.

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< p > the brand value proposition of "Wo Wo Island laver" is "high nutrition brings good constitution". The brand value proposition of "mad God" is "unwilling to be ordinary". The brand value proposition of Tai Chang is "filial piety gift".

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< p > < strong > 3, one sentence < a href= > http://sjfzxm.com/news/index_x.asp > < /a > > slogan > < /strong > /p >

< p > give an accurate generalization of the interests of the large products, give the big products a bright slogan, give the brand a stirring proposition, and give yourself a distinct personality. This is the key issue you need to consider when building the big single product quality.

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< p > the same big single product innovation, advertising language is good, one sentence is clear; advertising language is not good, 50 sentences are not necessarily clear.

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< p > an incisive slogan, better than one hundred thousand soldiers, can go directly to the soul of consumers, and pry their desire to buy.

Remember, the focus of advertising is only one, aiming at one goal, hitting the target, wandering between several objectives, and the result will only be empty and not in place.

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< p > for this reason, we have created a series of classic advertising slogans: the tachang foot bathtub - "washing feet for the world's parents"; hongshengyuan tea oil - "friends and family, frequent walking"; boker Walker bags - "walking for dreams";

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< p > < strong > 4, an easily identifiable brand symbol < /strong > /p >

< p > we can create a brand symbol to build a brand mark for the brand.

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< p > in a market where advertising is infinitely diluted, the strength of a brand is limited. There is no way for an enterprise to make the brand advertisement infinitely repeated to increase its effect.

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< p > How can we make limited brand resources produce unlimited results? How can we make "small money and big events"? < /p >

< p > for a large single product, symbols show more power.

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< p > through the visual, sound, language, color of all kinds of symbols, and consumers from the symbolic level of communication, the achievement of a strong large single product.

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< p > the brand symbol we created for the mad gods sporting goods is "brave the wind and waves"; < /p >

< p > the brand symbol we have created for tourists is "free travel".

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< p > < strong > 5, a clear picture of a large single product main screen < /strong > /p >

< p > advertising, besides TVC, the most important thing is the main picture of large single product.

A clear picture of the main picture of a large single product can deeply engrave the essence, selling points, appeals, commitments and temperament of a large single product in the minds of consumers.

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< p > the main picture of "fanatic gamers" of mad gods sporting goods; < /p >

< p > the main picture of "Kung Fu fast food chain" "nutrition or steaming well"; < /p >

< p > the main screen of "5 times breathable and comfortable outdoor" of Nuo Lan Lan cicada skin underwear.

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< p > are classic.

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< p > < strong > 6, a large single product that can be divided into categories: < /strong > /p >

< p > large single product can not lie on the shelf without knowing it. In the rack, it should choose better packaging and wear very characteristic. The packaging of large single product is a silent advertisement, and it is also a tool for separating different categories.

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< p > first, packaging should be combined with advertising to jointly build and maintain the characteristics of a category.

Secondly, packaging bears the task of conveying the rational demands of product attributes.

Again, packaging must have the ability to exclude external interference.

The Yanghe River blue classic blue, Kim Tai Chang foot bath tub packaging gold, mad God sporting goods packaging red.

That's the case.

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< p > strong > 7, a large single product with impact force TVC < /strong > /p >

< p > film and television advertising is the most important work in the construction of large single product, with strong communication ability and large investment.

Therefore, the creation of film and television advertising creativity and slogans is actually the core concept of displaying large single products, reflecting the core value of large single products.

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< p > test whether a TVC has impact force. There are three criteria: < /p >

< p > first, can consumers remember brand names?

Second, whether consumers can remember big products or advertising slogans.

Single, sharp, simple, more powerful.

The more you speak, the less your audience will remember.

It is quite simple to say one thing or another at a time.

Third, can TVC leave a memory for consumers?

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