Let Consumers Become The Spokesmen Of Your Brand.

Here world clothing shoes The Xiaobian of the hat net tells you how to make the consumers your spokesperson.

Whether online or offline, the positive word of mouth communication from loyal consumers to the surrounding people is equally important, which is also a powerful tool to transform potential consumers into the ultimate consumers. It must be borne in mind that consumer behavior is a process of emotional choice, and loyal consumers will know both inside and outside of brand products. Therefore, loyal consumers will have strong stickiness to brands, and they will also positively affect the purchasing decisions of neighboring people. So imagine that in the process of liquor marketing, if they are promoted as brand propagandists and the people around them, then the word of mouth marketing of enterprises will be at the stage of perfection.

So how to make your consumers a member of brand marketing and become brand spokesperson? The following 5 methods can be worth a try.

First, promote word of mouth publicity under the line.

No consumer will really care about your product itself. They are more concerned about the value of products and what problems they can solve. This is why companies need to do some publicity and display. Only in this way can you convey the most important message to consumers. "Our products can help you solve the problems you want to solve very well. Look, it's so simple.

So instead of just using some big stars, focus the spotlight on the product itself, try to speak with loyal consumers, and focus the publicity on their positive feedback on product experience, which will have a surprising effect. Because people are more willing to believe in the use of ordinary people, and believe that the recommendation of their friends and relatives, there is nothing deeper than the endorsement of life. This is undoubtedly a huge advantage for small and medium-sized enterprises. The loyal customers who have already are the best spokesmen. You don't have to pay a huge amount of endorsement fees for those stars, you can easily earn very high popularity.

For example: Chevron Co interviewed an ordinary person who had great enthusiasm and interest in Chevrolet. After that, they sent the video to participants without asking him to do anything for Chevrolet. An ordinary person is so excited that he is so excited that he voluntarily put the video on different social platforms, and the amount of play is over 12000 times in a short time. In less than a month, he has accumulated a lot of fame in the car enthusiasts. It can be imagined how much the publicity of Chevrolet's image will do.

Two, cultivate loyal users of brand.

In the Internet era, the concept of "customer is God" is increasingly highlighting its value. The survey shows that the positive brand evaluation accounts for 90% of the factors that influence the purchasing behavior of potential customers, and the process of buying behavior is characterized by strong emotional factors. In order to achieve the best communication effect and reach as many customers as possible, social media is naturally the only choice. Whether for big companies or small businesses, social media makes your brand communication so easy. Again and again, micro-blog and friends circle actively commented, commented, and forwarded, making your brand value ferment and grow rapidly, so it is the most successful to cultivate brain powder in the environment of social media.

In social media, you can first contact your customers through micro-blog search, keyword search and other means to solve their puzzles and eliminate their dissatisfaction. They are more likely to win the hearts of customers. This is the foundation for customers to grow up as "brain dust". For example, Zippos has spent a lot of time in responding to customers' feelings in real time: customers' Tucao, patience and careful resolution, customer's approval, automatic forwarding and expressing thanks. This won a lot of praise from customers.

Three, encourage consumers to write product experience process.

No one will like a boring or empty product introductory page or a hard copy of a product's promotional tweets or blogs. Customers only want to know what specific problems your products can solve, and whether they are really good, so they prefer to see others' feedback and evaluation. Try to use Taobao sellers' frequently used means to insert some positive evaluation screenshots of "ten thousand people praise!" "sales volume first!" in the product introduction, so that those potential customers can see a sense of palpitate and use the enthusiasm of the "brain powder" to ignite customers' desire to buy.

In order to maximize the effect of spreading the enthusiasm and influence of the "brain powder", it is best to list some examples of user feedback. It is very concise and clear to show people who use your product how to solve problems happily and gracefully. It is no use to quote general comments such as "I like this product, good quality and low price". The case should be very simple and clear, and strive to go deep into the psychology and life state of a user in a sentence, seek the pursuit of the current consumer's heart, and poke pain in the middle, so as to achieve the effect of 42 thousand kilograms.

Four, web pages are convenient for consumers to submit. product Experience story

In order to make your fans more enthusiastic and interesting, you must take good care of them. The website should specifically design a display page for fans, carefully arrange some content to express people's satisfaction and feedback, and even include some short videos, thank you letters from fans, etc. In short, let your customers feel that they are being valued and cherished, and buying your brand products will give you a sense of privilege, giving rise to a sense of superiority that no other business can feel.

Don't belittle the simple action of setting up the "fans" display page. A good display page is just like a well made business card. People will take the initiative to come to your "business card" to understand your brand through the continuous sharing and dissemination of social networks. This is much more effective than advertising and issuing business cards everywhere. A good display page, customers will naturally spread for you, this is a powerful extension of brand communication channels, is a seamless connection between offline and online.

Five, gold cups and silver cups are not as good as consumers' reputation.

In the era of social networking, in addition to paying attention to the websites of our companies, we should spread the net and pay attention to the posts of enterprises on different social platforms. Customers often use the evaluation of their use of good products and their photos on various social platforms. This method of communication is much less powerful than the credibility and effectiveness of the tweets, advertisements or push messages released by corporate accounts. Brand is not the best thing for you has the final say, "people's eyes are bright", and consumer feedback is the key.

So if more evaluation is made to form a more powerful social media communication effect? Naturally, it is to promote your "brain powder" to release more positive information about products, and less about Tucao content. Therefore, in order to make more positive evaluations, we must simplify the process of evaluation so that customers can spend the least time to evaluate and feedback. Of course, a more effective way is to use some gifts or discount incentives. Especially in some special occasions or festivals, some small gifts will make your fans excited. Naturally, they will speak more nice words. Remember, as many ways as possible to give fans more surprises, "surprise" is always better than "satisfaction"!

With the positive evaluation in the fifth step, you can cultivate more "brain powder" again and again. In short, we should take a long-term view to examine and maintain. customer The relationship between us must not be coveted by small profits. The most important asset is customers. The positive evaluation of customers is the best marketing.