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    Brand New Means Of Leather Industry In China

    2009/2/13 0:00:00 10238

    To Curry Leather

    In 2009, it is difficult for the global economy to emerge from the shadow of the economic crisis. Although the Chinese government has continuously introduced various policies and measures to stimulate domestic demand and ensured that the economy is still growing at a high speed, the leather industry will not be able to improve in this year, especially in the first half of the year, due to the high degree of dependence on foreign trade in China's leather industry. Therefore, enterprises must have psychological preparation for adequate and bitter days.

    Of course, the poor economic environment is not an excuse for enterprises to do nothing, nor can the industry sit idly by.

    On the contrary, enterprises can take a good look at the past development ideas in this crisis, and further improve and upgrade the enterprises themselves and the whole industry under the promotion of national policies.

    Only in this way, when the market recovers, can the enterprise run into the market with a brand new look and strong fighting power.

    The so-called crisis, danger and opportunity, in this crisis, we can also find some factors that are good for the enterprise and industry. As an enterprise, we must grasp well and usher in a crisis which may not be gorgeous but effective.

    The market and industry will be cleaned up to a certain extent, and after entering the new century, the leather industry in China is overflowing with a large number of production capacity and a variety of irregular scattered markets, and the leather market has expanded. The demand bubble of the leather market has been spawned. This crisis has not only accelerated the rupture of the demand bubble in the leather market, but also raised the alarm for the overcapacity of China's leather industry at a low level.

    On the one hand, the economic downturn will reduce the demand and popularity of the market. On the other hand, the oversupply of the professional market will lead to a serious oversupply. On the other hand, the cold winter of the professional market will spread throughout the whole year under the double impact of the hot market and the collapse of the demand bubble. Some new markets will face the plight of survival.

    After this round of baptism, I believe that a part of the lack of competitive leather professional market and small tannery enterprises will be eliminated, which is objectively an effective purification of China's leather industry, so as to create a better production and operation environment for the enterprises that survive.

    The decline of raw materials and other production costs is conducive to the self adjustment of the leather industry. The raw materials, manpower and production costs that have risen all the way in recent years have dropped sharply in the global economic crisis. This will certainly give a long time of breathing to the leather industry, which is under heavy pressure from production and operation costs in recent years.

    At the same time, it also urges us to rethink that for the leather industry, raw materials account for a high proportion of the entire production and operation cost, and the production cycle is long and the occupation of funds is large. In the past, the pattern of processing from raw leather to finished products will cause enterprises to occupy a lot of capital and cause great pressure. In the future, they may strengthen the cooperation in segmented processing and industrial enterprises, so as to disperse the risks brought about by pressure and the fluctuation of international raw material prices.

    The brand building of leather products industry will promote the healthy development of China's leather industry from the end. With the difficulty of breakthroughs in the short term of export, the domestic market will pay more and more attention. In the process of fierce competition in the domestic market, in order to fight for market discourse, the brand building of leather products industry will be the top priority for many enterprises.

    In this crisis, the huge leather products industry in China is also a good purge. Those enterprises with a certain scale and relatively standardized production and operation will survive, and a large number of non-standard SMEs will be mercilessly eliminated.

    The survival of leather products enterprises in order to further standardize, brand building will be their effective means to enhance market competitiveness.

    In response to this trend, those tanneries with a certain scale and standard will surely get more opportunities, which will eventually promote the healthy development of China's leather industry.

    To break through environmental protection and become the consensus of the industry and Society for many years, although leather industry has devoted great efforts to environmental protection, we have not made any breakthroughs in leather making and environmental protection.

    At the national level, although there is tremendous pressure to maintain economic growth and ensure employment, it is impossible to slack off on environmental protection. Therefore, 2009 will still be a tough year for China's tanning industry.

    But it is gratifying to note that under the guidance of the government and the wide appeal of the society, today, environmental protection has become the consensus of the tanning industry. Everyone has changed from passive to active in the past, which has provided favorable conditions for effective tannery pollution control.

    Under the joint efforts of the government, the society and the upstream and downstream industries and related industries, including the terminal governance, clean technology, environment-friendly leather products and environmental engineering improvement, all are working towards common goals. I think this will be a good solution to the environmental problems that will eventually solve the constraints on the survival and development of China's leather industry.

    China's tannery industry will be more mature and rational in its production and operation. The overcapacity of China's leather industry is already a topic of constant conversation. This is more obvious in the period of tight market, and the output of the whole industry has dropped and the quality has gone up.

    The enterprise development strategy of greedy and seeking perfection is out of date. Appropriate scale and refinement are more in line with the development of the industry.

    Those so-called large tanning enterprises with large loans will also become increasingly unsustainable.

    Only when the market demand is booming, will the phenomenon of brain fever increase blindly and increase the scale of production will gradually decrease.

    Tanning industry is a fully competitive industry, no enterprise can monopolize business, even if it is impossible on a certain product.

    Therefore, the industry must establish a long-term development strategic thinking, jump out of the old way at low levels, and strive for product innovation and quality improvement.

    In particular, it is particularly important to be a professional fist.

    The industrial layout and product structure tend to be rational. In recent years, in many parts of the country, many prohibiting barriers have been set up in the leather industry. At the same time, we can see that many local governments have vigorously promoted the construction of tannery industrial parks, and have achieved good results.

    It is a fact that the current situation of leather industry is polluted, but this problem can be solved completely.

    Therefore, we should have a clear understanding of the leather industry's survival in China. The key is that we should seriously treat and deal with this problem.

    Leather industry has huge industrial foundation in China, it can solve employment and drive the total economic volume, so the government will not neglect it.

    After solving their own chronic diseases, the layout of the entire industry will be constantly adjusted along with the development of the market, which is also in line with the law of the development of the market economy.

    As the market changes, the industry will adjust its industrial layout and product mix, which is also the way for the development of related enterprises.

    In order to promote the development of the industry, the state has adjusted the export tax rebate rate of the related leather products again, and some of the tax rebates are even higher than before. This is the country's decision to eat the industry from the policy level.

    This aspect has brought confidence to the recovery and development of the industry. On the other hand, through this crisis, enterprises have been reminded that while firmly observing the traditional export markets of Europe, the United States and Russia, we must speed up the development of other international markets such as South America, the Gulf region, ASEAN, Africa, Australia and so on. Besides, we should also try our best to tap the domestic market, so that when a market crisis occurs in a certain area, we can deal with it more calmly so as not to hang on a tree.

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