1 Billion 900 Million Yuan In Refinancing, To Achieve The Extension Of Mergers And Acquisitions

In the evening of July 11th, P announced that the total amount of non-public offering funds raised by the company would not exceed 1 billion 900 million yuan, which would be used for the four phase construction project of the Zhuhai production base, the Guangdong Bai Jia Shan product operation project, the "technology operation center project", "information planning and construction project" and "terminal fine management and brand building project".

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Deputy general manager of P, Mr Tung Mo Lin Chi Cheng, said that the company is facing the opportunity of rapid development of the dietary supplement industry and the integration opportunity of the industry. It has the opportunity to integrate multiple resources and occupy a larger market share.

This refinancing will help product marketing upgrade to value marketing strategy, expand the way of extension by CO acquisition, and realize the pition from the United Nations to the brand of the raw material, and ultimately create the "nutrition" of the United Nations development strategy.

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< p > strong > a href= "http://www.91se91.com/" > financing < /a > matching market expansion < /strong > /p >

< p > Lin Zhicheng said that one of the main purposes of this refinancing is to make use of financing funds to invest in the company's own development projects, further expand the scale of company capital and net assets, improve operational stability and risk resisting ability, realize the benign interaction between industry and capital, and create platform enterprises.

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China's dietary supplement market, which is p, will soon become the world's largest market.

According to Shu Zheng Kang, the market scale of Chinese dietary supplements (non direct marketing) will reach 100 billion yuan in 2020.

In January 2012, the national development and Reform Commission and the Ministry of industry jointly issued the "12th Five-Year development plan" for the food industry, putting forward specific requirements for the "nutrition and health food manufacturing industry": by 2015, the output value of nutrition and health food reached 1 trillion yuan, an average annual growth rate of 20%; 10 enterprises with sales income above 10 billion yuan were formed, and the concentration of 100 enterprises exceeded 50%.

Against this background, industrial resources will be further concentrated on leading enterprises with core values.

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"P > facing the rapid development of the industry and matching the high growth speed of enterprises, this non-public offering fund is expected to expand the existing capacity with the help of capital strength, build a comprehensive competitive power in an all-round way, further create differentiated" product strength ", strengthen the core competitiveness of" brand "and" channel ", accelerate the upgrading of" service power ", integrate multi party resources, accelerate the pace of expansion, and occupy a larger market share.

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< p > < strong > the "UN" < /strong > /p > to create nourishment.

< p > in fact, it is facing double opportunities of a href= "http://www.91se91.com/" > industry < /a > gross growth and horizontal M & A.

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This fund is mainly used for production, operation and information construction, and funds for future M & A and project layout will be made in P.

It is understood that in addition to the existing brand, he plans to merge some of the mature brands of the acquisition and new brand new products in the future direction of development into the Zhuhai factory.

The purpose of raising funds also reveals the strategic upgrading ideas of the future.

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< p > > "health will seize the industry development opportunities, further grow stronger and build a nutriment United Nations", Lin Zhicheng revealed that he put forward a clear goal and implementation plan for the industry's foreign investment, will seek synergistic acquisitions and acquisitions, create the "United Nations" of nutrition, realize the vision of the enterprise - the United Nations of raw materials and brands, take M & A as an opportunity, take the mechanism as a guarantee, expand the company's new and powerful profit growth point with the "non auxiliary industry" mentality, and achieve the strategic goal of health.

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< p > Xingye pharmaceutical and pharmaceutical analysts believe that Tang's response to the new opportunities facing the Internet era and the challenge of < a href= "http://www.91se91.com/" > /a > including twelve basketballs, nutritionist projects, Jianli power, or more subdivision categories that may be launched later and actively promoting the extension of M & A are expected to further enrich the company's product line and innovate its business mode, so as to provide strong support for its goal of creating "United Nations" of health products.

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< p > Lin Zhicheng said that the refinancing could provide the financial foundation for the subsequent M & A activities of the company.

The company is facing the opportunity of rapid development of the dietary supplement industry and the integration opportunity of the industry. It has the opportunity to integrate multiple resources and occupy a larger market share, so as to realize the development strategy of "nourishment" of the United Nations, and provide more rich and healthy nutrition and health products for Chinese consumers, and become a leading enterprise in the Chinese and global dietary supplement industry.

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