The Golden Rule Of Terminal Shop Location

< p > < strong > making noise to avoid static selection business circle < /strong > < /p >

< p > the so-called "noise seeking and avoiding static" is to determine the < a href= "http:// www.91se91.com/news/index_c.asp" > shop location < /a >, according to the location of the store, choose a crowded shopping area with frequent business activities to avoid the remote environment.

The "business circle" is a circular consumption circle consisting of the location of the shop as the center and extending outward to a certain distance.

Traffic conditions, terrain and regional scenery, activity characteristics of customers' activities and customers' income are all factors that determine the good or bad business circle.

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< p > business circle is generally divided into three categories: mature central business circle, formed business circle and community type business circle.

The first category is the core business district of the city, whether it is people in the city or outsiders. The shopping area is generally a regional commercial office building or development zone. Generally, the shopping people are young people who have a fast pace of life and chase fashion trends. The main consumers in the community business circle are the "a href=" http:// www.91se91.com/news/index_c.asp "consumers" /a.

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< p > the business circle is restricted by various influences. Its shape often assumes irregular shape. But theoretically, the three levels of the business circle structure can be expressed by three concentric circles of different sizes.

The key is to determine the radius of each level.

Take the shops located in residential areas as an example. Generally, the radius of 500 meters is the main business area, the radius is 1000 meters for the sub business circle, the radius is 1500 meters for third business circles, and the walking time is 8, 15, 20 minutes (see table).

In addition, there are purchasing power outside the business circle, such as mobile purchasing power, special relationship purchasing power, etc., but the proportion is very small.

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< p > of course, the above figures are empirical figures, and the implementation of each specific shop requires first-hand household survey data as the basis for revision.

Because there are different types of shops and different sizes of shops, the radius of business circles will vary greatly.

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< p > < strong > > go into the market < /strong > < /p >.

< p > the accumulation of relevant shops helps to raise the concern of the same target consumers. People will naturally think of this street when they think of buying a commodity, such as Xidan and Wangfujing in Beijing.

Therefore, the choice of similar clothing in a relatively well-known brand of relatively concentrated business district, the consumer's purchase goal is very clear, can not only enhance the image of the shop, but also help to improve store popularity.

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< p > according to the environment of the city, < a href= "http:// www.91se91.com/news/index_c.asp" > business circle < /a >, the location of the passengers is different according to the different street elements. When the shop is located, the shop address should be determined according to the location of the customer and the location of the brand.

The location of the site should be coordinated with brand positioning, and should not be afraid to follow the opponent, or even unite with the opponent.

It is a good recipe to work together to create a market.

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