XTEP Electric And Alibaba Strategic Cooperation In Global Express

< p > here, the world's < a href= "http://www.91se91.com/" target= "_blank" > clothing < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > shoes, < hat > net, to introduce the XTEP electric business and Alibaba global fast selling, to carry out strategic cooperation.

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Less than p ago, the signing ceremony of XTEP, China's sporting goods leadership brand and Alibaba's global express and the "ten million Club expansion plan - sports brand KA business cooperation" signing ceremony were held in Xiamen.

Wu Qian, general manager of Alibaba international B2C group, grim director of Alibaba international B2C business department, director general of XTEP group e-commerce, Xiao Lihua, director Zeiss biography attended the signing ceremony.

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< p > Wu Qian introduced the development of fast selling platform, the strategy of recruiting and developing fast selling businesses, and the importance of cooperation with XTEP brand at the signing ceremony.

She said, "because brands need to expand in specific subdivision countries, such as a href=" http://www.91se91.com/news/index_s.asp "> market < /a > influence and market share, and the differences and preferences of market demand, we launched the" ten million Club expansion plan ", which aims to integrate the platform's traffic resources, marketing resources, service support (funds, logistics, data), business support (industry / resource 2, localization seller lecturer), and support businesses to grow rapidly, to help businesses break through key breakthroughs in overseas markets, and quickly open up target markets.

In the future, we will work with more brand KA businesses to identify cooperation intentions, objectives, national markets, strategic planning, resource input intentions, formulate annual plans, sign framework agreements, and jointly invest resources, through the fast selling platform, relying on the e-commerce ecosystem to integrate online and offline markets and domestic and foreign markets, and enhance their comprehensive competitiveness and influence in the Asian and global cross border e-commerce market.

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< p > Xiao Lihua said that with the opening of cross-border online shopping market, the improvement of online shopping environment and the gradual development of consumers' cross-border online shopping habits, cross border e-commerce market is showing explosive growth trend.

XTEP will test the emerging markets overseas (South America, Eastern Europe and other main markets), explore market demand, expand brand overseas market influence and word of mouth, and enhance the scale of project pactions.

Therefore, XTEP signed a strategic cooperation agreement with the fast selling platform, "ten million Club expansion plan - sports brand KA business cooperation".

In fact, XTEP has successfully opened shop and participated in many activities on the fast selling platform. The platform response has shown remarkable results. In particular, the world cup commemorative T-shirt project of XTEP electric business and fast selling cooperation has been designed recently. The whole nation has a prize design, voting TOP4, production and pre-sale, the whole link will increase the interaction between buyers and sellers, extend the late impact effect of the world cup, enhance the ratio of buying back and enhance stickiness.

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< p > in fact, as the leading brand of sporting goods industry, XTEP took the initiative to layout in 2009, launched the electricity supplier, and developed rapidly into a benchmark of traditional brand in the field of e-commerce. It has carried out many industry-leading exploration and practice. It can be said that the development path of XTEP's electric business is actually a road of continuous innovation.

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Strategically, leaders attach great importance to the formation and training of core teams, opening up the business systems, improving the system interface and layout of mobile terminals, trying to multi brand operation, strengthening the integration of brand resources, establishing a lean agile supply chain, increasing the proportion of network special contributions and turning the bill, trying the network integrated sub brand, integrating O2O under the pilot line and online, promoting multi location and multi storehouse. At the same time, the close cooperation with all platforms has attracted the leadership of Tmall, Jingdong, Dangdang and other industry giants for a special trip to XTEP to share and develop XTEP's 5 year strategic plan and continue to update dynamically.

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On the brand, XTEP electric business has many cross-border platforms such as Tmall, Tencent, Jingdong, Dangdang, Renren, CCTV5, Hunan satellite TV, Anhui satellite TV and many other platforms. The resources exchange and value maximization are carried out on many platforms, and the multi brand strategic layout under the online and offline strategy is launched. Mobile integration of multi brand online and offline is realized: integration of offline multi brand, network integrated sub brand + network category sub brand (offline open large-scale experience shop), and the nearest pick-up can promote the pformation and upgrading of the offline business mode; and push forward to the vertical and integrated platform, take the goods near the nearest and the integrated platform, and provide services for consumers to better serve the customers. The service needs to be improved in the near future, and the service needs of consumers are better served by the consumers. It is also necessary to promote the business pformation and upgrading of the online business under the line. The following are the following aspects: (1) the integration of the offline brand and the sub brand of the network category; and the promotion of the next line of large-scale experience shops; the promotion of the near future can promote the pformation and upgrading of the business mode under the line; and push forward to the vertical and integrated platform. The service needs to be picked up nearby and the consumers need to provide services for the consumers.

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< p > in the mobile terminal, XTEP electric business started to form a wireless operation team in the second half of 2013. The staff expanded from the initial 1 people to nearly 10 core operation teams, with more than 50 participants in horizontal projects.

First of all, with mobile phone Taobao as the key entry point, from the initial wireless single month performance tens of thousands of growth to the current single month can exceed a million, the highest increase of 600%; secondly, the use of XTEP brand advantage of the whole network to gather fans, for the new generation of mobile electric providers to make the most full preparation, to grasp the new generation of the youngest user group; and, take full advantage of the convenient touch of mobile phone advantage, integrate online and offline membership system, do the best CRM system marketing.

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< p > in the integration of O2O projects, the XTEP O2O project was officially opened in 2013. First, it was implemented in XTEP's multi location and multi warehouse near shipment. The scenario is: XTEP generation / XTEP electric providers open and share goods together, and use picture sale and stockpiling purchase mode to integrate online and offline sales mode through online online / offline outlets.

Establish a benign ecosystem of supply and marketing.

The XTEP O2O project will take advantage of Ali and Tencent's two major platforms, under the joint line shop, to realize the online crowd flow to the line, the express parcel to the home and other scenes, to solve the offline shop due to lack of code and other reasons for missing the paction chance, also greatly enhance the online consumer experience, truly realize the online selection line experience pactions.

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< p > XTEP electricity supplier firmly embraced the tide of the Internet and signed a strategic cooperation agreement with Alibaba global express.

Both sides expressed good wishes and confidence for this cooperation.

In the industry view, under the joint efforts of < a href= "http://www.91se91.com/news/index_f.asp" > XTEP < /a > and fast selling, the implementation of the implementation of tens of millions of club cooperation projects, represents the traditional brand to join hands with overseas platforms, and has made a step forward in the exploration of cross-border e-commerce.

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