There Is No Obvious Improvement In China'S Clothing Consumption Market As A Whole.

P > a href= "http://? www.91se91.com/news/index_c.asp" > textile < /a > sub industry level, it is expected that the raw material market price is weak, the production and sales of the leading enterprises are steadily increasing, the operation quality is basically stable. In the short term, the cotton textile leading enterprises have a configuration type investment value; in the medium and long term, with the adjustment of cotton policy, the cotton textile industry is expected to usher in favorable opportunities and the leading enterprises will benefit.

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< p > clothing sub industry level, the domestic market as a whole has no obvious improvement, but it shows a < a href= "http:// www.91se91.com/news/index_c.asp" > structural /a > differentiation). The growth rate of the rural consumer goods market is expected to continue to rise, but the growth rate of the urban market continues to slow down. (2) the online shopping channel is still growing at a high speed, but the growth rate of the entity channel continues to slow down. (3) the overall market downturn, but the new consumer demand and expectations are constantly emerging. (1)

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< p > < < a > href= > http:// > www.91se91.com/news/index_c.asp > > http:// > www.91se91.com/news/index_c.asp > > www.91se91.com/news/index_c.asp > > /a > profit differentiation trend will be more obvious: (1) in the deep pition period of the industry, more consumer blind spots and business opportunities have been breeds, such as double eleven, balance treasure and WeChat red bag. (2) the traditional clothing retail brands have lagged behind and mismatched different rhythm in grasping and satisfying the new demand, and enterprises will have more obvious differentiation, including profit differentiation, in response to the new changes in rhythm and intensity.

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< p > China Electronic Commerce Research Center released forecast data in July 8th, showing that the overall size of China's clothing online shopping market will reach 615 billion 300 million yuan in 2014, an increase of 41.5% over the same period last year, accounting for 22.1% of the scale of the nationwide online shopping market.

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< p > 2013, the highest proportion of sales in China's online shopping market was clothing shoes and hats, and the user purchase rate reached 76.3%. It is estimated that in 2014, the online shopping rate of clothing and footwear category users will exceed 80%.

The demand for clothing and footwear products is high, and the rate of repeat purchase is high. It is the category market that the electricity suppliers compete for the most potential users.

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< p > China Electronic Commerce Research Center thinks that along with the rapid development of China's clothing mobile e-commerce, it will continue to expand and divert channels in mobile terminals.

At the same time, "store" and "electricity" complement each other, online and offline integration development will become one of the main trends of China's clothing e-commerce market.

In addition, personalized customized services will also attract the attention of clothing business operators.

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