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Henan Home Textiles: "Eight Immortals Crossing The Sea" Terminal Breakthrough

2014/7/10 14:15:00 26

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"in the first half of this year, in the face of many difficulties such as" a href= "http:// www.91se91.com/news/index_c.asp" > international market < /a > demand weakening, slow growth of domestic demand and rising labor costs, Henan home textile enterprises have made every effort to break through, and sales revenue has maintained sustained growth. Xu Bo, President of Henan Home Textile Association, summarizes the economic operation of the home textile industry in the first half of this year. 
 according to statistics, there are more than 100 thousand home textile shops in Henan Province, covering towels, bed products, curtains, cloth, food, kitchenware, embroidery, thread, bags, cashmere, yarn dyed, dyed, dyed, knitted, decorated, ornaments, home furnishing products, and so on, and sales businesses and production enterprises are further forming the industry pattern of "big home textiles" and "big household". 
At the same time, "P", with the help of "a href=" "http://? www.91se91.com/news/index_c.asp" > Henan < /a > the overall implementation of the three major national strategic planning, and efforts to promote the construction of the grain production core area, the Central Plains Economic Zone, the Zhengzhou aviation port experimentation area, the development of space further expansion, the opportunity to further improve the status and influence, and the trend of the spanfer of industry to the Midwest, the turnover of many Henan domestic textile enterprises, such as the cloth art, the Phoenix cloth art, the imperial and the German, the Imperial China style II, the late American home textile and so on, has shown a different increase in the turnover. 
 Magnolia home textiles cultivate big customers, /p >
 the Nanyang Magnolia home textile Limited by Share Ltd, which ranks among China's home textile "< a href=" http:// www.91se91.com/news/index_c.asp > hundred enterprises < /a >, has spanformed from producing dyed fabric to specializing in napkins, tablecloths and other series of kitchen products. The export rate of products has accounted for 95%. At present, it has accumulated more than 10 years of international market experience. 
 in recent years, the demand of the international market has been weakened and domestic demand is not strong, but Magnolia has been upside down. Li Xiaoyang, chairman of the company, said: "since 2014, we are hopeful for the development of the whole year, especially the large customers represented by IKEA, Sweden. The volume of business is growing rapidly, and the product types are constantly extending. This has laid a solid foundation for us to maintain full load and complete the sales plan for the whole year. By the first half of this year, the company has completed sales revenue of 61 million 630 thousand yuan and foreign exchange earning 9 million 70 thousand US dollars, an increase of 26.52% and 27.74% respectively over the same period last year. 
 "from last year's market sales situation, orders began to concentrate on more advantageous and powerful large customers. The top ten of the major customers accounted for more than 80% of the total business volume of the company. Therefore, in 2014, we placed our main business focus on key accounts, with a view to rapidly upgrading our business volume. This year, the business volume of Magnolia and IKEA is estimated at around us $10 million. Li Xiaoyang said, for this reason, the company accelerated the development of new products, and rapidly increased, to seize this excellent opportunity and deepen bilateral cooperation. 
 in addition, Magnolia company is also constantly strengthening scientific management of production to increase the delivery time. According to Li Xiaoyang, the company highlights a "fast" word in the production arrangement, and embodies a "quasi" word on the guarantee of delivery. We should focus on the implementation of 5 management functions, namely, production organization, command, coordination, monitoring and service, to ensure smooth flow of information in the production process, smooth flow of work process, and smooth decision-making and command, ensure the delivery of orders in a timely manner, meet customer needs, constantly improve quality work standardization, grasp product quality and enhance product image; constantly accelerate the pace of technological spanformation, improve equipment level and production efficiency, work hard to introduce equipment and speed up "machine replacement"; constantly stimulate employees' positive energy and create Magnolia home textile upgrading version. 
 "in the whole year, the company can achieve sales income of 130 million yuan, and earn 20 million US dollars in exports, an increase of 30% and 32% respectively over the previous year." Li Xiaoyang is full of confidence in the development of enterprises in the second half of the year. 
 Han Xiang home textile line goes down and goes below /p >
 "in recent years, with the growing number of online shoppers, consumers are buying channels for home textiles, moving rapidly from offline to online, especially the mainstream of online shopping, fashion women and white-collar workers. Their demands for quality of life continue to improve, and more and more attention is paid to family soft decoration, which makes the annual sales of home textile business easily break through the 10 billion yuan mark. Wang Zhanxia, general manager of Zhengzhou Dehui Textile Co., Ltd., told reporters that with the rapid development of e-commerce, in April this year, they set up the Ministry of Commerce of Han Xiang home textiles, so that Han Xiang's home textile brand, operation, team, products and logistics have been further upgraded and optimized, so that they are ready to quickly seize the market share of the Internet and create good sales performance. 
 it is understood that Han Xiang home textiles pays special attention to product innovation and channel innovation. In terms of products, the company has introduced "kapok fiber", "thick fabric", "Mulan Satin", "natural kapok fiber", digital printing "laxie card", "Viloft plant cashmere" and other new fabrics. At the same time, it also produces all kinds of home textile products, such as bedding products, summer cool quilt, bedding four piece sets and three piece sets. In terms of marketing, Han Xiang home textile started to explore the sales mode of home textiles to the countryside 5 years ago, and opened a special store in more than 150 counties and cities outside Henan Province, forming a sales network and increasing at an annual rate of 15%. At present, the company is stepping up efforts to open stores in the province to raise the popularity and market share of Han Xiang brand, and constantly adjust the product mix to cater to the consumption demand of the market. 
"P >" Han Xiang home textile e-commerce project, after a few months of practice, has now set up a younger, professional electricity supplier operation team, and opened an official flagship store in Tmall, through its own brand influence and fashionable and exquisite products, on-line only a month to open the situation. " Wang Zhanxia said that the sales objective of Han Xiang's home textile e-commerce project this year is to achieve a breakthrough of ten million yuan. "Han Xiang's home textile sales strategy is online marketing, battalion first, sales to keep up. The company not only regards the Internet as a necessary marketing channel, but also regards it as the main market platform in the future. We will vigorously promote the brand building of Han Xiang home textile on the Internet, cater to the needs of online consumers, and create a series of products exclusively for the online industry. At the same time, we will fully mobilize offline channels and make full use of the logistics advantages of offline channels to integrate into the electricity supplier's environment.