Dangdang Mode Shows Strong Backwardness Advantage

< p > here the world is < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/".

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< p > July 3rd, Dangdang Galaxy 1, the largest single warehouse in Asia, was officially launched. At the same time, the promise of "111 all Tianda" in the 400 cities of the whole country was also landing.

On the same day, three major logistics express companies signed a strategic cooperation agreement with Dangdang, increasing resource tilt, process optimization, data opening and management synergy, and cooperating closely in terms of individual service standards, customer delay compensation, platform business logistics sharing, and mobile technology development.

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Behind the signing of the "P" is the approval and support of the logistics industry to the Dangdang model.

After several years of meticulous construction, the Dangdang logistics model shows a strong post advantage to break the myth of the rapid delivery speed of the e-commerce.

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< p > < strong > Dangdang mode: faster and lower cost < /strong > < /p >

< p > over the past 10 years, especially in the past 5 years, China's e-commerce market has seen an explosive growth. The volume of pactions has increased by more than 1 trillion yuan per year. Last year, it has broken through 10 trillion yuan mark, of which more than 1 trillion and 800 billion yuan has been retailing online.

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< p > in the past 10 years, the two major industries of logistics pportation and Chinese e-commerce have been intertwined, collided and fused at a speed beyond imagination.

Logistics Express has almost broken away from the traditional pportation industry, and has gradually become a strategic competitive element in the ecommerce circle.

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< p > and due to various reasons, the lack of follow-up power of logistics Express has become the bottleneck of the development of online retailing, especially in the promotion of large holidays.

How to solve the bottleneck of logistics and meet the needs of high growth and customer service has become the 1 topic placed on the main electricity supplier's desk.

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The strategic considerations and solutions of P are different, and there are three representative models: self built logistics express system represented by Jingdong, Suning and van guest; the mode of CO constructing logistics platform represented by Alibaba, that is, rookie engineering; the third is Dangdang mode.

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The core of Dangdang mode is to build a warehouse to build the key nodes of the national logistics, intercity pportation and urban distribution, take the strategy of open collaboration and outsourcing integration, break the traditional malpractice of each pipe, form the unification of logistics, data and management, and establish a common value chain with the priority of user experience on speed, efficiency, cost and service standards. "P"

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< p > in the past two years, this mode has been mature, and the speed and efficiency of service have been greatly improved.

At present, Dangdang "111 all Tianda" coverage of the number of cities has reached 400, in the first tier cities to match with rivals, two or three line cities to achieve super.

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< p > at the same time, compared with the self built warehousing logistics, the cost advantage of < a href= "http://www.91se91.com/news/index_c.asp" > Dangdang < /a > is very obvious. Through the strategic cooperation of large logistics express company, it enjoys a daily distribution cost of 400-500 000 single scale.

Data show that Dangdang logistics distribution than self built express cost as low as 30%.

In the first tier cities, the logistics cost per Dangdang does not exceed 4 yuan per unit.

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< p > < strong > open cooperation: social logistics speed increase < /strong > < /p >

< p > the "dividing line" between the three major logistics modes of electric business is intercity pportation and urban distribution.

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"P > self built mode to create pportation team and express team through high investment, trying to replace the traditional distribution and express companies, and build a competitive and potential profit model.

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< p > platform mode through the capital link, linking real estate, pportation, express and other upstream and downstream logistics infrastructure, to create a new system to meet the needs of the development of the electricity supplier industry.

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The introduction of the two models of P has brought great pressure and challenges to the logistics industry, especially the express delivery industry.

Dangdang insists on the principles of market orientation and professional division of labor, and chooses to cooperate fully with logistics partners to meet challenges.

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Duan Yu, vice president of Dangdang, said: "we are determined not to buy cars without building our own products. We should rather manage a company, no matter what a driver, because we have full confidence in the strength and progress of social logistics." P

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< p > according to the statistics of the NDRC, the fixed assets investment in the logistics industry exceeded 7 trillion yuan in 2012, and promoted the leap of logistics infrastructure and speed in 2012.

According to incomplete statistics, the total number of service workers in the four links and one downwind line reaches 500 thousand, and nearly 40 thousand vehicles are pported, far exceeding the number of 1 electricity suppliers. The scale advantage promotes cost intensive and efficiency improvement.

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< p > through the strategic cooperation with excellent logistics partners, Dangdang has greatly reduced vehicle purchase, personnel management and operation costs, and has integrated more than 10 times the scale of Jingdong's own service resources to achieve double speed.

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< p > in the inter city pport links, Dangdang network of air, railway and land pport three roads.

By co operating with large airlines, the average speed of remote logistics has increased by 2.4 days.

With the help of large express company's Cross provincial bus system, the average speed of inter provincial logistics has increased by 1.1 days.

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< p > in the City Express link Dangdang network speed up faster, the whole Tianda city increased from last year 180 to the 400 cities, and realized the industry's only 111 commitment, that is, "before 11 o'clock in the morning, the order is up to the day after 1 o'clock in the morning."

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< p > contrast the three modes. Lu Zhenwang, a senior electricity supplier observer, pointed out that Dangdang mode is not a simple outsourcing. The challenge lies in seamless docking with external social logistics.

Dangdang successfully realized the comprehensive docking of logistics big data, customer big data and big business data with partners. The weak advantage of self built mode in warehousing, distribution and delivery is completely weakened, which is the key to Dangdang's anti overrun.

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< p > strong > advantage inversion: win in the three or four line city < /strong > /p >

< p > after the listing of many electric providers this year, the domestic B2C business competition has entered the post IPO era.

The industry generally believes that a second tier city market will slow down, the vast three or four line market will serve as an engine for the development of e-commerce, and growth will blowout.

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< p > electricity supplier experts predict that the competition between the three modes of logistics will continue. With the market sinking, Dangdang logistics service advantage will be more obvious.

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Ren Qiang, director of warehouse operation at Dangdang network, said Dangdang is rapidly promoting the layout of storage network in seven regions of the country. It is expected that 45 warehousing and logistics centers will be completed by the end of 2014, and 100 warehousing sites will be completed in 3 years, with a focus on the three or four tier cities in P.

At the same time, in depth cooperation with logistics strategic partners, we will synchronously implement the 111 all Tianda standard in the 300 km range of new warehouses.

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< p > "the three or four line market is not only the paradise for the future of the electricity supplier, but also the nightmare of" self built logistics ". On the one hand, the widespread distribution and the large number of cities will increase the cost of self built logistics. On the other hand, the long cycle of self built logistics is difficult to meet the current blowout demand, and the efficiency can not be compared with the mature social logistics.

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People who have been engaged in logistics for many years know that no matter whether the trunk line pportation or the terminal distribution is needed, the scale and quantity of the customers need to reach a reasonable proportion, and stable order frequency and shipment volume are needed. "P"

Now, the mainstream express company has launched the cross provincial preferential freight for the network sellers at the lowest level of only 12 yuan, while the large electricity suppliers can enjoy higher discounts, much lower than the cost of self built distribution.

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< p > "self built logistics mode will be very difficult to sink into the three or four line market or even the five level market. It will face the challenge of distribution price and service quality of many professional logistics companies directly, while there is no corresponding obstacle when Dangdang mode sinks."

Insiders said.

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< p > Yao Danqian, senior vice president of Dangdang, stressed: "Dangdang's effect over the past year has proved that opening up is better than closing, cooperation is better than competition, and the opening and cooperation between the e-commerce industry and the logistics industry is the general trend.

Dangdang will further develop the advantages of this model, make it faster than self built logistics, and accelerate the expansion of the broad three or four line < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >.

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