Window Display Skills Of Brand Clothing Management

Window is a window to display the brand image, and also an important channel to deliver new products and promote the theme. People's understanding of objective things depends on 70% of their vision and 20% of their hearing. Window display can mobilize the visual nerve of consumers to the maximum extent, and achieve the purpose of inducing and guiding consumers to buy. As someone has said, "let customers' eyes stay in the shop window for 5 seconds, and you get twice the chance of a competitive brand".

Well Window display Not only does it have an immediate effect on improving store sales performance, it also has a very intuitive foil to enhance the overall image of the brand. It is important that the windows should be echoed inside and outside, and the model must be uniform.

Do not display the clothes with broken color codes in the display window, so as not to mislead consumers and affect the sale of other goods, resulting in waste of resources. As a brand clothing operator, we should pay more attention to window display and spend more time to create a beautiful home with brand display.

　　 Clothing management According to the scale of retail store, the structure of window, the characteristics of goods, and the demand of consumers, the specific window display can be selected. Generally speaking, there are comprehensive, systematic, thematic, close-up and seasonal styles.

The synthesis is a comprehensive display of many irrelevant commodities in a window to form a complete window advertisement. Because of the great differences between products, we must be careful when designing, and do not make them look cluttered.

　　 Integrated display There are three kinds of methods: horizontal, vertical and unit display. If the wedding articles are displayed in the window advertisements with "wedding articles" as the contents, the windows will be arranged as wedding scenes. The whole display will be decorated with a red character as the keynote, and a "word" will be decorated in the center of the shop window, so that all the items such as bedding, furniture, household appliances, glass containers, clothing shoes and hats and general merchandise can be displayed together.

Some goods can be configured in a symmetrical form. This window list is not directly related to commodities, irrespective of each other, but it can link them up under a certain topic and give people Lenovo and stimulate new desire to buy.

The system display method generally requires larger window area, and can be displayed in a display window according to different standards of merchandise. It can be specifically divided into homogeneous, homogeneous, different types, similar, different quality, different quality goods display windows.

Thematic style takes an advertisement topic as the center. It focuses on a specific event, organizing different types of merchandise to display, and conveying a theme to customers, such as World Cup display. It can be divided into three kinds: Holiday display, scene display and event. Figure two shows a cartoon thematic display.

Close-up use of different forms of art and processing methods, focusing on a commodity. It is suitable for advertising of new products and special products. It mainly displays the close-up of a single commodity and commodity model.