The "Big" Experience Of Clothing Store Profit: Details Layout

(P) why should clothing companies pay more attention to the design and display of terminal stores? First, a simple example is that clothing brands popularize standard shops in the whole country, which is equivalent to setting up a standard image and an outdoor billboard in the busiest commercial area of every city. This kind of influence is self-evident; secondly, with the development of brand, goods will be serialized, and the display of goods yard will be implemented by the company after unified training, so no unified shop will be able to guarantee the liveliness of freight yard.

< /p >

< p > > a href= "http:// www.91se91.com/news/index_c.asp" > shop promotion < /a > is a systematic project. It is a necessary condition for taking the brand road and is the basis for forming a win-win situation, so it must arouse the attention of clothing companies and franchisees.

< /p >

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > Terminal > /a > store design skill: < /strong > /p >

< p > style positioning, to be clear whether your brand is casual or formal dress, men's clothing or women's clothing.

Casual wear shops should give people the feeling of being free and relaxed. They can give the background music with strong sense of rhythm. They have contrasting colors and gorgeous lights. They should be folded and displayed and displayed on the side. They should be placed at random and have a sense of entirety.

The color of women's clothing should be feminine. Light blue + white, red + white, purple red + white, camel + white, white, black + white are all good choices. The line must be streamlined, thin, light and soft, and more mirrors (women naturally love to look at the mirror. When you have many mirrors here, even if they do not look at your clothes, they will attract them.

Men's clothing is mainly made of coarse mineral lines and deep colors, mostly made of walnut and other materials.

< /p >

< p > < strong > we have identified the location. The following are the elements of store design: < /strong > /p >

< p > 1, the color of the store should be unified, and the color of clothing and decoration should be very harmonious, so that people can see the main color of your store at a glance. But the unity that I am talking about here is not to make the dress and decoration color exactly the same, which will make the store look dull and monotonous, and should let the local contrast and obey the whole.

< /p >

< p > 2, the purpose of lighting.

Lighting plays a key role in clothing stores, and the display effect of the same clothes is different from that of lighting and lighting. In particular, models and individual display must be set up with spotlights.

The color of the lamp should also be appropriate. The blue light gives people the feeling of being cold, cold and psychedelic (selling summer clothes), and yellow light gives people a very warm feeling (selling winter clothes).

< /p >

< p > 3, fitting room is very important. Customers make decisions to buy clothes mostly in the fitting room. Now there are many shop fitting rooms which are simply unsightly (which affects sales). You might imagine: when your customers walk into your fitting room, step on the soft wool carpet, close the door of the exquisite door handle, and try to wear a dressing table to let her comb her hair and spray her delicate perfume. Do you feel like a princess? (Princess will buy her own clothes) < /p >

< p > note: the third articles mentioned in the wool carpet, dressing table, small perfume and other fitting room items are suitable for high-grade positioning women's clothing, so as not to be stolen.

< /p >

< p > 4, shelf space to set aside the walking space, divided into main and secondary channels, the main channel width should not be less than 120 cm, and the width of the secondary channel must not be less than 80 cm.

Image background plate to main entrance or main channel.

< /p >

< p > what kind of store can you sell, and do not stingy your store decoration, thinking that it can enhance the value of clothes for you.

The same clothes are put on black marble and then a fine light can be sold to 5000. If it is placed on a wooden block, it will be sold at 500.

< /p >

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > display skill < /a >: < /strong > /p >

< p > 1, the same collocation.

Put together the same color of clothes will give people a very comfortable feeling, single attention to the same collocation not the same style, the same length of put together, so as not to make people feel like a warehouse.

< /p >

< p > 2, contrast coloring.

That is to say, cool colors should be used to foil warm colors. For example, red clothes should be set up in green clothes, yellow clothes should be lined with blue clothes. When placed on a pole, the cool colors and warm colors can not be accounted for 50%, preferably the ratio of 3:7 or so is appropriate. We should pay attention to interlude 1011101101 (1 represents warm, 2 represents cold) < /p >

< p > 3, reasonable use of living areas.

The so-called living area is the most easily seen area in the direction of pedestrian flow, otherwise it is dead zone.

You should put your main push in the living area and put the other money in the dead zone, so that sales can be greatly improved.

< /p >

< p > 4, the number of models should be controlled.

Some franchisees think that models are more likely to show the effect. In fact, they are very good at models in their own factory. Actually, they have the opposite effect, which makes people feel that this brand has some "water". The so-called "thing is rare and expensive".

< /p >

< p > 5, reasonable use of living models.

Store salesmen (Guide buyers) are the living models of clothing, which money they wear will be sold, which is a good way to reduce inventory. (the salesperson's body is good enough to apply) < /p >

< p > 6, the time should be grasped.

First of all, you need to know who is the person who comes to buy clothes everyday. For example, ladies and gentlemen, Monday, two or three and fourth are usually full time wives or couples, so you put some fashionable, expensive and unique clothes in the living area and on the models.

Friday afternoon, Saturday and Sunday are mostly women who work at work. So hang up the ordinary clothes on the living area and the model!! < /p >

< p > 7, store display must have a sense of rhythm.

Do not put the color system too rigid, the left side of the store is cool, the right side is warm, too inconsistent, and should have rhythm, just like music.

< /p >