Compare With The Wind Is Getting More And More Prosperous.

< p > you invite the mainland, I invite Hong Kong and Taiwan; you invite the domestic, I invite the international; you invite the earth, I can only invite the aliens -- no, not all the professors from the stars are invited by a car company! < /p >

< p > recently, a new car invited a Hongkong a href= "http://www.91se91.com/news/index_h.asp" > Star "/a" to do endorsement, once released, a public listing, the two close watch, I was disgusted by him.

Since it has been ploughing in the mainland market for many years, earning the endorsement fee of the mainland enterprises, even if the Putonghua is not well spoken, it still cherishing words like gold. No matter how hot the host is, the microphone reaches the star's lips and instantly loses its cool.

If you ask more questions, he will come back and forth with two words. When you think this is the introduction and then comes the text, he has finished his speech.

Then it is embarrassing cold field, and then the host is busy to make a round, laugh, again and again.

Of course, you can still think that this is the limitation of expressive power, but when the star has spent almost all his time on the stage, he uses a hand to insert his trouser pocket to make a smart appearance. Even when he is interacting with guests and taking photos with corporate executives, do you still think this is a question of ability? < /p >

< p > in fact, it has been "a" href= "http://www.91se91.com" > celebrity endorsement "/a" not cold.

Ask a star to speak for a car, can people really think that the star usually drives this car? Then a small man jumps out of his mind and says, "I also want to be as handsome as the star, so I want to buy this car, too. In other words, I am as handsome as a star!" -- this is the idea of the manufacturer.

< /p >

< p > but the actual situation may be: after the advertisement is finished, the mind is in the aftertaste. The star is really handsome! What is it? What advertisement is it just now?

Very simple reason, please star endorsement of a lot of cars, in retrospect you remember a few? Jay Chou's endorsement and Baoqiang Wang's endorsement, in the brain has long been confused.

Because of this, Dong Mingzhu, GREE's female leader, decided to terminate the image endorsement contract with the kung fu star Chan 10 million yuan per year.

She said bluntly that the termination of endorsement was not due to the unpleasant cooperation with Jackie, but because the social popularity of her products was already high enough, so she did not have to bother the Dragon Star.

The implication is that once again, the endorsement fee of 10 million a year will be nothing but a sign of happiness.

< /p >

< p > is also ah, when you buy air conditioners in the appliance store, will you see the voice and smile of Jackie Chan's elder brother? Even if you can connect GREE electric appliances with Jackie Chan's endorsement, will Jackie Chan's beautiful legs and legs decide your purchase decision? < /p >

< p > but most of the automobile companies do not understand this reason. Not only that, but the popularity of the stars has become more and more prosperous.

You invite the mainland, I ask Hong Kong and Taiwan; you invite the domestic, I invite the international; you invite the earth, I will only invite Aliens - this is no, the professors from the stars are not all invited by a car enterprise! < /p >

< p > I feel more and more that it is more and more not to promote the brand and products, but it is like proving the wealthier stage.

Of course, let consumers know that their own money is also good, at least not worry that the factory closed overnight, their cars have no place to repair.

Just do not know, if the consumer calculates roughly accounts, and finds that his car has helped hundreds of thousands of Yuan star endorsement time for the enterprise, how will he feel? Do you want to carry the aura of the star driving car or would you rather change your car to a better set of sound? < /p >

< p > with the rapid development of society, the argument of selling cars by catty has long been a joke.

Like real estate projects, selling cars nowadays also pays attention to the promotion of lifestyle.

By advertising, the car will be associated with a certain way of life, and be recognized by consumers, so that he can yearn for it, and the car will sell well.

Most cars are not luxuries. The promotion is nothing more than a way of life for ordinary people. What is the star's strength in it? Have you never seen a pig before you have eaten pork? Do you usually have a low-key idol to drive a tight sedan chair instead of a pig?

Therefore, since it is a way of promoting the public's life style, why not let ordinary people speak for themselves? A creative script that touches the heart, plus a good actor with a good atmosphere, can best interpret a way of life, and at the same time it can convey the intention of publicity to consumers even more.

Search for the winning entries of the world's best a href= "http://www.91se91.com/news/index_c.asp" > advertisement < /a >. How many best works are supported by the faces of stars? < /p >

P, if not, then, if you really have the money and think that the star is worthy of the temperament of your own product, ask a star to endorse it.

However, a star is invited to express his ability to express himself, to pretend to be cool and put on the cold field. His expression is monotonous to nearly face paralysis and he always puts his hands in his trouser pocket. What should I do about it? < /p >