The Final Elimination Of The Survival Of The Fittest In Opening Soon Shopping Malls

< p > > a href= "http://www.91se91.com/news/index_s.asp" > shopping malls > /a > have you noticed that there will be a special area around the mall for a period of time to be surrounded by "Opening Soon", especially during the season.

In fact, this is a shopping mall in the optimization of the store brand, the introduction of more competitive new stores, replace the poor performance of the brand, improve the overall quality of the store.

Welcome to the old, these stores have NEW SHOP Opening Soon on the outside walls, which shows that there are survival of the fittest in the shopping malls.

Under the tide of rapid economic development, every field is full of competition.

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< p > reporter interviewed Miss Wang, who is currently working in the planning department of a shopping mall in Tianjin. She has worked in the department store for nearly ten years. She introduced that there are two reasons for adjusting the brand in the shopping mall. On the one hand, it is to eliminate old brands according to sales volume.

Basically, every year there will be a normal adjustment in the shopping mall, because there will be the last knock-out system in the shopping mall, and some brands with the lowest sales results will be retreated and some new brands will be introduced.

However, this adjustment is relatively small and generally does not exceed 10%.

If the mall makes a substantial adjustment to the brand, it may be that the positioning has changed, that is, another possibility -- positioning adjustment.

In order to meet the new needs of the market, shopping centers need to introduce competitive commodities and brands and make adjustments in positioning.

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< p > indeed, after a period of operation, the market environment will change. The formats and tenants are changing, and consumers' preferences and fashion trends are changing. All these factors drive the shopping center to adjust or passively or actively.

These adjustments are precisely the origin of freshness, and the way of seeking novelty and changing in competition.

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Xiao Q, a netizen who is a shopper, told reporters that she felt that any shopping mall brand adjustment was necessary. If the shopping mall remained unchanged, the people who would go shopping would soon be tired of it. Even if they did not adjust their brands at ordinary times, they could also change the storefront. Chen Bujing, the change beauty, was meant to give customers fresh feeling so that they could have a lasting attraction. P

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< p > for those who are less than a href= "http://www.91se91.com" > shopping center < /a >, a small brand of passenger flow will not only affect their own long-term management, but also affect the operation of other tenants and affect the overall atmosphere of shopping centers.

Mr. Zhu Tianbo, deputy general manager of Tianjin Hang Lung Plaza, who is going to open this year, is responsible for the operation of shopping malls. He had said in an interview with reporters that Tianjin will definitely join the local consumption habits in accordance with local conditions, and invite high-end high-end brands to enter, and these well-known brands must be consistent with the target customers of shopping centers.

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< p > the time of brand adjustment is mainly adjusted quarterly.

Once a year, the first quarter and fourth quarter are the selling season. There will be no big move.

Adjustment is mostly concentrated in the off-season sales, usually in 678 months, combined with climate and consumer preferences to adjust, in order to promote brand sales in the golden period of September and October.

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