Buyers And Sellers: Not Bad Money And Not Knowledgeable.

< p > < strong > a high imitation luxury seller's eyes < a href= "http://www.91se91.com/news/index_c.asp" > circle of Friends > /a > business < /strong > /p >

< p > "after so long, I think the market of high imitation products is really big in China, and there are too many people who need it."

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< p > this is the experience of WeChat sellers who always do high imitation luxury business.

Meow, who works in Shanghai media circle, started a business of selling WeChat products in the circle of friends last year.

She told the twenty-first Century business news reporter that over the past six months, there has been a lot of experience in this circle.

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< p > by relying on WeChat's "a href=" http://www.91se91.com/news/index_c.asp "social" /a "convenience, meow's high imitation luxury goods business has been flourish in the circle of friends over the past year.

For a few days, another friend in his circle suddenly announced that he had started purchasing.

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< p > "overseas purchasing" is the identification of all kinds of leather bags, clothes, shoes and watches in the circle of friends. The most common is the overseas infant formula.

But meow is always another kind of "high imitation" business.

The so-called "high imitation" refers to the imitation of a very realistic luxury.

Customers are always aware of the way they are coming, but they always enjoy it.

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Unlike P, people who like to buy high imitation leather bags and clothes do not have enough spending power, but the income level is enough to afford the real goods. "Many people are similar to our age."

This is why meow always sighs "too much demand".

At the same time, she also deeply felt the chaotic side of this gray circle.

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< p > < strong > "a factory only makes several brands" < /strong > /p >

< p > originally because relatives in the family could directly supply goods, meow always decided to start high imitation business.

As one of the most popular models, she sent pictures of luxury brands in WeChat's friends circle to attract friends and friends to do business.

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The high imitation sold by P meow basically includes most of the second tier luxury brands.

Among them, leather bags are best to sell, and the profits are the highest, followed by clothing and footwear.

The important reason is that after the latter two, if the size is not suitable, buyers will easily return the goods, and the after-sale cost is obviously higher.

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< p > however, even if relatives can guarantee the supply of goods, not all luxury brands can be shipped.

High imitation goods are divided into three grades: original, super A, 1 to 1, and goods. The quality and the similarity are decreasing in sequence.

Meow always chooses the source of goods that are very close to the original.

But she said that factories that produce high quality imitation products are often fixed to one or one or two brands. If they want to find other brands, they will have to find another factory.

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< p > "brands like Prada, LV, Gucci, Chanel and Hermes" are generally easier to find.

And brands like Salvatore Ferragamo may only have some classic models to find.

She said.

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< p > in fact, meow has also previously contacted the upstream manufacturers of Dongguan before entering Guangzhou.

Dongguan is the city where many luxury brands replace factories.

Her field visits found that factories that built high imitation products actually did not sell directly, but shipped them to wholesalers who trust very much. All those who sold products in WeChat's friends circle received goods from upstream wholesalers, and the difference between them was only how many middlemen were still separated from wholesale.

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< p > a lot of people who use WeChat to do "a href=" http://www.91se91.com/news/index_c.asp "high imitation business" /a, in order to maintain word of mouth, they will choose to receive goods first, and then they will be sent to buyers after they have seen them.

Once the middleman is too many, it will cause a package to be forwarded several times to reach the buyer.

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< p > in order to reduce middlemen, can we go directly to factories? "Factories can't let in, no matter how good a relationship is," said meow. "And we don't need to go to factories to see the goods, because the quality of our bags and clothes is easy to see.

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< p > < strong > the identity attribute of buyers and sellers < /strong > < /p >

< p > in order to complete a single business, meow always needs a dozen pictures of leather bags or clothes in the circle of friends all day long.

And this frequency is common in people who do business in WeChat's circle of friends.

In twenty-first Century, the economic report reporters met some friends who were also using WeChat to do high imitation business during the unannounced visits. They even sent dozens of messages a day.

Meow general introduction, one day busy, can deal with a single business has been very good.

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Like P, like many traditional industries, high imitation business also has a busy season.

"The Spring Festival is the best time to sell in the new year, and after May, the business is very poor. The people who do this line say that 5-8 months is the worst thing to do."

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< p > fortunately, the general business of meow has already had a relatively regular customer base.

Unlike many people expected, these customers do not need a brand-name fake bag to fill the facade, but they can afford to buy authentic products, "many of them are bought to play on their backs".

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< p > "it is precisely those who have not bought genuine products, have high expectations, and are very concerned about the quality of high imitation."

She said.

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< p > compared with the buyers' "bad money" and "tall" on the whole, the sellers of the same trade seem to be mixed up.

Meow always inspects in Dongguan's high imitation place, and finds that many businessmen are actually migrant workers from all over the country. They are not familiar with these luxury brands. "Sometimes even the names of goods that are spread to WeChat's friends circle can be wrong."

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< p > of course, sellers also have powerful roles.

A colleague in the circle of friends of the meow has now broken away from the business mode of "selling human feelings and selling bags", but has just started to make a genuine overseas purchasing business.

Because the source of goods is good, customers are real local tyrants. "VIP of luxury stores will come to her to buy".

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