2014: Five New Marketing Ideas For Hardware Enterprises

< p > < strong > 1, price: the rising sound is < /strong > < /p >.

< p > from house prices to vegetables, in the 2013 half of the year, the Chinese people have been through the "boom" of the market. Perhaps the only thing that has not gone up is wages. In 2014, < a href= "http://www.91se91.com/news/index_s.asp" > consumer < /a > will show more conservatism in terms of expenditure, so the price of products has become a crucial factor in prying up consumers' pockets.

Under such circumstances, who can control the cost and the price of products in the vast hardware enterprises will win the market.

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< p > < strong > 2, product: personalization master < /strong > /p >

Individuation is crucial to sales and profitability in brand planning. < p >

With the development of society, < a href= "http://cailiao.sjfzxm.com/" > Hardware > /a > products, especially daily hardware, have already moved from daily necessities to personalized products combining practicality with fashion. A string of beautiful mobile chains and exquisite metal pins all highlight our personality and delight our host's mood.

In 2014, mobile devices will be the starting point from desktop to laptop to portable.

Telephone location awareness software should give inspiration to mobile media, and it is hoped that the promotional coupons will appear together with the IP multimedia system and find a larger scale for measuring the return on investment in marketing.

The shift of marketing budgets to the Internet is not new, but social networks will become more involved in participation, helping marketers to deliver messages more effectively and thereby determine the rewards of their efforts.

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< p > < strong > 3, consumers: the desired experience < /strong > /p >

< p > marketers will begin to accept the fact that there are four ways to participate in consumer participation, including platforms (TV, Internet), scenarios (programs, web pages), news (advertising or communication / communication), and experience (shops / activities).

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< p > consumer participation in hardware products should be determined by the consumer's response: it is the goal of any marketing or media program, which can substantially enhance the brand equity of a brand (a brand is considered to satisfy or even exceed the consumer's expectations of its product).

Nowadays, few brands can keep up with the expectations of consumers.

Consumers adopt and absorb the latest technology and innovation every day, and then crave more new technologies and innovations.

In 2014, a smarter marketer is expected to use more and more high-tech systems to identify and capitalized the unmet expectations of consumers through the latest established values, such as customization.

This approach will help them distinguish their brands from competitors, and brand consistent contact points, such as mobile marketing, will play a major role in meeting and managing consumers' expectations.

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< p > < strong > 4, brand: Green progressive time < /strong > < /p >.

< p > hardware industry in the past is seriously polluted. It has always been the target of a href= "http://www.91se91.com/news/index_q.asp" > green environmental protection < /a >. However, with the promotion and promotion of "low carbon" concept in the world, relying on the strength of science and technology, the majority of hardware enterprises are also beginning to move towards "green era".

It is pointed out that in 2014, the hardware industry no longer just had a sense of environmental protection. Hardware brands must find ways to position their products in a meaningful way to support their future sustainable development.

Take the wire removing rust industry as an example. In recent years, the emergence of the non wire drawing rust remover has broken the acid cleaning and rust removal situation. Not only is the science and technology environmental protection, but also the rust removal effect is superior to each other. I believe the 2014 market will be broader.

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< p > < strong > 5, value: power of communication < /strong > /p >

< p > according to the knowledge of the nine building materials network, through marketing research, marketers have found that loyalty and participation indicators can determine these trends and values before consumers will be more important trends and values.

Enterprises will identify and enhance the brand value, brand and enterprise positioning through the identification of the consumer segmentation groups to make behavior, so as to further improve the effectiveness and efficiency of marketing.

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