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    Shen Guojun: Online And Offline Customers Overlap 70%.

    2014/6/24 10:40:00 30

    Shen GuojunOnline And OfflineCustomer Overlap Rate

    < p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201406/27/20140627044138.JPG "/" < < > >


    < p > > a href= "http://www.91se91.com/news/index_c.asp" > Shen Guojun < /a > accepted a joint interview with a few media such as Lian Shang net, and talked about public welfare, cooperation with ALI and Yintai planning.

    < /p >


    < p > < strong > talk about industry < a href= "http://www.91se91.com/news/index_c.asp" > entity retail > /a > growth is under pressure. < /strong > /p >


    < p > when Shen Guojun asked how he viewed the current consumption situation of the retail industry, he admitted: "the Chinese economy seems to have had a bad cold. The retailing industry is the first to bear the brunt. Sales growth is facing great pressure. We must get out of the predicament. On the one hand, we hope to improve the environment. On the other hand, we must make more innovations in the management and business aspects of our enterprises, and actively graft the latest Internet technology.

    < /p >


    At the same time, P will accelerate the development of Yintai shopping center. 10 new shopping centers will be opened this year, and will expand according to this speed. The goal is to reach 100 shopping centers, and nearly 40 shopping centers have been opened and planned.

    < /p >


    < p > < strong > talk about < a href= > http://www.91se91.com/news/index_c.asp > > Ali > /a > cooperation: progress is very smooth. < /strong > /p >


    Less than P, some time ago, Ali made a splash in the industry.

    Shen Guojun introduced the current cooperation between the two sides, saying that the progress is very smooth and the effect is very good. Yintai and Ali have their own needs and advantages. They expect to have a huge chemical reaction, create a retail business and explore a new mode for the Chinese retail industry to get out of the predicament. At present, five or six cooperative products are being developed, and the Yintai Bao member launched a month ago has reached 5 million, and the more than 10 year membership accumulation of the entity store is far below the line.

    < /p >


    < p > Shen Guojun also talked about O2O. Yintai analyzed by data that the overlap rate of customers on line and line was 70%. Double line integration is an inevitable trend. The key is how to give full play to their advantages to better serve customers.

    < /p >


    < p > < strong > on Yintai network: it will continue to do < /strong > < /p >


    < p > cooperation with ALI will weaken the Yintai network, and the two executives of Yintai network have left one after another. Is there any correlation? Shen Guojun insists that it will not give up the Yintai network, Yintai network will continue to do so, and believes that it will do better and better. At present, it has planned to establish a joint venture with Ali to operate Yintai network. Yintai network will have more close ties with Taobao Tmall in its business and data resource sharing. Besides serving Yintai itself, it will also serve other enterprises.

    < /p >


    < p > < strong > on public welfare: business practices and public welfare mindset < /strong > /p >


    < p > Shen Guojun revealed: charity is one of the main tasks of his work.

    In charitable work, Shen Guojun has many things to do, including the visit to orphan and disabled children in love and intime Beijing baby house some time ago, and today's launching ceremony for the master of public welfare program. Next week, it will also attend the official opening ceremony of the family of love and intime Kaifeng baby house. The existing two children's rescue centers can accommodate more than 400 orphans and disabled children.

    < /p >


    < p > in addition to participating in other foundations such as love and nature protection, Yintai has officially established the Yintai public welfare foundation this year. Shen Guojun said that it will operate in a "commercial way and a public interest mentality". The main source of funds is donations from Yintai group's enterprises, personal contributions from the Shen Guo army and donations from employees. Zhu Xiaodong, the executive director of Yintai group, is the chairman of the foundation.

    Shen Guojun believes that the enthusiasm of the public to participate in public welfare is rising. However, the credibility of public institutions is declining, which is related to the low level of management and lack of professional talents of public welfare organizations. It is expected that through training with Peking University, talents will be trained for China's public welfare undertakings, and the public welfare environment will be improved, so that people can rest assured that donations and happy donations.

    < /p >


    < p > Shen Guojun said sincerely: from childhood to work, the requirement for self is to work hard and work hard, and to live in earnest and conscientious way. Active dedication can truly reflect the value of human beings. It is also hoped that the establishment of public welfare projects can promote the public interest of employees of Yintai one hundred thousand.

    < /p >

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