How Does The Clothing Brand Succeed In The Exhibition?

Arrive again Exhibition In the coming quarter, more and more competitive clothing brands will start in 2012. Especially for new brands and small brands, the exhibition is an opportunity for operators to recognize and express themselves.

2012 clothing The market trend, facing the sunshine of economic recovery, how many enterprises have begun to fight for it. ,

A large number of brands with large market coverage have already planned how to make use of the original brand resources and create more brands so as to gain a larger market share. And mature brands are also considering increasing their sub brands to gain more market share.

The success of the clothing brand in the clothing exhibition shows the success of the operation. market The successful start of operation. A good brand can be fired, and it is not good at operating. It can also leave no trace of customers in mind.

What aspects of the exhibition should be displayed? I would like to share with you some superficial views.

Product image

Of course, it is the first to bear the brunt. The most important thing for dealers is the attractiveness of products. Of course, it is also very difficult to avoid copying the money with a certain amount of effort. It will soon make our products competitive in a big way.

Products need to be noticed.

1 the form of product display and exhibition is combined with the content of the commentator at the scene, and we should focus on the regular operation of distributors in the market to prepare the forms to be displayed.

2 apart from considering eye catching and eye-catching, the exhibition highlights the advantages of senior production processes or design creativity to increase dealers' confidence and interest in brands.

3 every product that needs to be displayed must be demonstrated through the market and then considered to participate in the exhibition, so as to avoid the influence of certain individual brands on the brand image. Of course, this is mainly for mature dealers.

Two shop image

Key points of shop image display

The importance of store image is not much talked about. At the exhibition, many brands spared no expense to build store image, but scare away customers.

The author also thinks that there are several points to be noticed.

1 the store image is highly consistent with the brand marketing strategy, that is, the investment of the store image is directly proportional to the market promotion expectation. The difference between the investment and the investment can not be too large, which leads the dealer to be unable or unwilling to invest in the image decoration, which will affect the product sales in the future. That is to say, first, the input of store image must have the scientific nature of market acceptance.

2 store image corresponds to consumer psychology of product audiences.

3 finally, it will focus on the form of shop image and product style, and how to integrate the market competition environment.

Three brand image,

Brand image display is difficult for a new brand to be clearly stated through a show at a time. Even a perfect brochure is easy to be considered packaged. The intangible thing that the brand wants to show is more impressive. The following points are for sharing only.

1 every staff member's professional knowledge and unique insight to the clothing market will be impressed by customer communication.

2 the seminar on customer market trend analysis can invite relevant experts to host a series of guests, guide and explain, answer questions about the brand operation of the customers (for participants to screen strict conditions, try to avoid peeping people), and this process is also referred to as brainwashing by many brands. In fact, the key is to see who speaks more objectively and scientifically, so as to convince people.

3 the recruitment process of customers is strictly standardized. It is not only promises and policies that can persuade customers, but the customers who join them are more concerned about market expectations, and have enough services in the market expectations, such as how to strictly enforce the market research. With this, customers are willing to accept even less support for customers' services. It is obvious to all that the quality of dealers is improving.

Four professional spirit

If the exhibitors' professionalism is not good, everything will be greatly discounted. The most important thing is to do well the training of pre exhibition personnel. In particular, some service details can embody the charm of an enterprise brand. Also share briefly.

1 in good faith, it is not easy for clients to identify and pick and choose, not to target customers, but also to do well in advertising and publicity. The bad consequences of bad reception are unpredictable.

2 patience, the more questions and concerns the customer has, the greater the image. But remember to be too enthusiastic to scare away the customers.

3 professional, brand and product positioning and market, consumer psychology analysis and opinion to be professional and objective, competitive brand operation strategy also need to know clearly, clear expression ability to enable customers to better judge the brand market value.

Of course, not only these, but also every company has its own character. After participating in an exhibition, we need to prepare a lot of work. I hope the brand does not need to participate in the exhibition every year, and it will open the market situation once.