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Hot Summer Orders Outflow Haining Leather City Opens Business And Losses

2014/6/21 8:59:00 409

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Haining Leather City Leather Clothing Shoes And Hats

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June, the hot sun scorched the earth, and the temperature soared to above 30 degrees Celsius.

this is the weakest season in Haining.

Outside the railway station, there are few taxis waiting for passengers. In the busy season, there is no trace of the black car that goes to the leather city.

The city known for its leather is now sleepy in the heat of summer.

Less than P, Haining leather city is the quietest corner of the whole city at this time.

This silence has been going on for several months and will continue.

The most luxurious and luxurious "a href=" http://sjfzxm.com/news/index_c.asp "brand fur" /a > area most stores store doors locked, and the 6 digit mink fur is hanging on the model alone.

Shops that are still sticking to P have to face cold and bored.

Even in the areas of plain leather and leather shoes, which are more expensive, the cold is everywhere.

What is worrying about P is that this kind of cold and cheerless business is not only a cycle of sales, but also an industry that combines import and export, pollution and high-end gifts.

cold and clear /p >

June 10th at 7:40 in the morning, the leather city of Haining is not open yet.

At the closed door, the store pfer and the pfer of factory information were posted together. Dozens of shopkeeper had waited outside the door, waiting for the iron gate to rise slowly, then immediately entered the mall, opened the shop, arranged the shop, and began to open business.

There are still a handful of salesmen who are still so active today, and most of them are late, because for them, the opening hours in such a season seem to have no effect on business. "There are no customers in the morning," P said.

One shop assistant said.

on the first floor of the A seat, < a href= "http://sjfzxm.com/news/index_c.asp" > luggage and leather goods < /a > hall, "men's bag each 150 yuan, declined to counter-offer", "women's bag special sale, 100 yuan one" note almost appears in every shop.

At 10 a.m., the leather bag just sold the first bag in a day, 100 yuan.

"there is no business and no profit. Selling money is not enough even for manual wages. It is a loss to open the door every day."

Miss Li, the young lady of the leather goods, is full of helplessness.

As the "accessories" of leather, there are no seasonal leather bags and leather shoes that have to be affected by the leather clothing sales cycle.

in fact, the whole hall is empty.

Once a customer expresses his willingness to shop, the store will start selling enthusiastically and enthusiastically, and take the initiative to reduce the price and try to sell more products.

"P", "business was normal last year. It was a good time for the Chinese new year, and it soon failed.

This is the case in the past two years, especially in the off-season.

Miss Li said.

The long off-season of P also plagued men's and women's leather goods.

In the two ordinary leather goods sales area, the clerks sat idly at the counter, and when they saw someone coming in, they stood up and took up two sentences.

Only when a group of guests or a northeastern accent passes by, will the shop assistants rush up to the outside of the shop just like chicken blood.

"customers of a group are usually very handy. They do not care about the price.

There used to be such a group. Many people buy a lot of them on one person. "

A salesperson said.

But today, such a "shopping group" is hard to find.

in the brand area, even the top brands of Haining leather city have to be temporarily closed to avoid "cold winter".

Nearly half of the shops on the "European Street" and "Paris road" are closed to customers. Among them, the famous shops such as Sheng Dun, Dino and Hetai are also located.

The entire D seat fur square, the 4 layer of the brand area is almost completely closed, a shop that is still sticking to it, and the boss says it has not opened for half a month.

Fur Winter > /strong > /p >

business is not clear from the beginning of the warmer weather.

In the first few days of the Spring Festival in the year of P, the Haining leather city is almost full of customers every day, and more than 80% of the shops remain open.

"The market is closed throughout the year, and is also open as usual during the Spring Festival."

A shopkeeper said.

For the leather city which has been left behind in the second half of last year, the Spring Festival, as the peak period of traditional leather sales, must seize the good opportunity.

"our store's annual rent will be earned by the Spring Festival. If the sales are good during the Spring Festival, then the annual rent will be available."

The owner said.

but even the local taxi drivers who do not wear a href= "http://sjfzxm.com/news/index_c.asp" > fur < /a > know that "a factory store is worth several thousand yuan less than a leather city, and there is quality assurance. Unlike leather garments that are pulled from Guangdong many times, the quality is not guaranteed."

This seems to be one of the reasons for the cold business of leather cities in the past two years, but Ye Xudong, a salesperson in the leather city, told the China Times: "many customers come to Haining directly to the factory and do not come here at all.

In fact, it's all the same. We also get the goods directly from factories. "

In recent years, it has become a new consumption habit to shop directly at factory shops in Haining.

Xiao Zhang, a salesperson of the Zhejiang regional famous brand Zhejiang Nuo clothing company, remembers that during the 2013 new year, the factory store just opened the door and instantly crowded into more than 200 customers' scenes.

"All of them are full of people. They simply can't take care of them. They even shout to customers that they have to borrow and borrow before they can squeeze them through. One person can open dozens of sheets in the morning, just like leather clothes do not grab money.

but after that, the same scenes never appeared again.

Now, an empty factory shop usually does not even open the lights. Only when the customers come to the door, the salesperson rushing from the lounge to start the reception.

Zhu Weixiang, general manager of another regional famous brand Zhejiang Snow Leopard Dress Co., Ltd. found that over the past year, the sales of high priced leather goods have been declining, sales share has dropped from 30% to 15%, while the sales of leather goods at medium and low prices have increased.

according to "China Haining leather index" information system monitoring, the total price index for the fourth week in May 2014 was closed at 111.65 points, down 0.43 points, a decrease of 0.38%, and a slight decline in the index. Among them, the clothing price index decreased by 3.89 points, and the ring ratio decreased by 3.44%.

Because of the slack business, some shops choose to decorate in off-season.

Wu Luming, executive vice president of Haining leather garment trade association, is influenced by factors such as rising production costs and appreciation of the RMB exchange rate. Haining's cost advantage is becoming less obvious.

"in recent years, the price of raw materials has been rising, the cost of labor and rent has increased, but the professional market price of leather garments has changed little. Most of them are still up to 2000 yuan, and the impact of cost has increased the pressure of enterprises."

Wu Luming said.

more importantly, orders are also decreasing.

China is the largest leather manufacturing country in the world, and the export of leather products has been ranked first in light industry for many years.

But because of the impact of cost, foreign customers are pferring to low-cost countries like India.

In China, sales are far worse than before because of the economic situation.

in addition, environmental pressure has also become the Damour sword of this industry.

March 1, 2014, the discharge standard for water pollutants in leather and fur processing industry has been implemented. It has clearly stipulated the discharge limits, monitoring and environmental impact assessment and environmental protection facilities design of tanning and fur processing industry.

Some experts believe that the standard is the most stringent standard in the history of leather making and fur processing industry, and is of great significance for China to strengthen the control of heavy metals and other toxic and harmful pollutants.