Qingdao Textile And Garment Headquarters Innovation Base To Build Industrial Chain Service Platform

< p > in the new historical development opportunity period, for "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "a target=" _blank "href=" target= "> clothing," creativity "and" design "are playing a more and more important role in guiding the development of the industry, while Chinese clothing from" manufacturing "to" creating ", from processing and production to building brand, needs more efforts in creativity and design.

The development of clothing industry in Qingdao is no exception.

< /p >

< p > Shandong is a large traditional textile province. The textile and garment industry is among the best in the country. Qingdao, Shandong Province, has the advantage of textile and garment industry and has a good cultural atmosphere of textile and clothing.

Qingdao's textile and garment industry has many categories, many supporting products, and a long industrial chain, basically forming an industrial system linking up the middle and lower reaches. A number of backbone enterprises and some well-known brands have emerged.

The textile and apparel industry chain in Qingdao has also covered various links including scientific research, production, processing, packaging, sales, etc. its production, processing, spinning, weaving, printing and dyeing, finishing, garment processing and other links are relatively perfect, and at the same time, it has strong strength in the field of textile, clothing and equipment manufacturing.

This is also a good foundation for Qingdao textile and clothing to take off again.

< /p >

< p > < strong > hand in business and creativity < /strong > /p >

< p > under the background of pformation and upgrading of textile and garment industry, creativity and design have become an important engine for upgrading the textile and garment industry. Under the strong support of the China Textile Industry Federation Circulation Association, China Apparel Association, China apparel a target= "_blank" href=, "http:// www.91se91.com/" > Designer "/a" association and other national textile and garment industry organizations, Qingdao China Textile Development Co., Ltd. invested in the large-scale industrial upgrading park with the theme of "China creation" - "China (Qingdao) textile and garment headquarters new base", as the national independent brand internationalization construction demonstration base, the goal of the park is to make it a "Oriental Fashion Center".

< /p >

< p > it is understood that in June 2013, Qingdao Sino textile billion joint development Investment Co., Ltd. formally signed a strategic investment and investment agreement with the China Textile Industry Federation circulation branch and Qingdao Huangdao district government.

Qingdao China Textile billion Alliance Development Investment Co., Ltd. as the main body of the project development, the company registered capital of 100 million yuan, the project is located in the west coast of Qingdao, with a total area of 52 square meters, with a planned construction area of about 1 million square meters, with a total investment of 7 billion yuan.

< /p >

< p > "Oriental Fashion Center" is a "Oriental Fashion Center" in Asia, with the most fashionable elements in Asia, such as Beijing and Shanghai, based on Shandong, covering Bohai area, and radiating Japan, Korea and other countries.

The project leader told the clothing Times reporter that "Oriental Fashion Center is an industrial innovation park. The park takes the experience of Commerce as the core form, takes the art and culture as the theme of the park, configuring functional buildings, realizes the service functions of talents, finance and other industries, and invites specialized agencies and merchants to build business functions such as supporting businesses, enterprise brand centers and art investment."

< /p >

< p > the person in charge also introduced that the project will build a professional service system through the core resources allocation of the industry authority, and gather the scale < a target= "_blank" href= "http://www.91se91.com/" > brand clothing /a > enterprise. Through the scientific planning, scientific management and scientific operation, we will strive to build an integrated service platform which integrates brand promotion, technological innovation and creative design. Each area will become the industry center of the region, and will also become the national independent brand incubator center, the regional center of the scale enterprise internationalization expansion, and the high quality capacity incubator.

< /p >

< p > it is understood that China (Qingdao) textile and garment headquarters innovation base will be built to lead the Asian fashion trend and the international fashion center with international fashion influence. With the Qingdao Oriental Fashion Center, we will create a brand new concept of Qingdao brand image, promote the upgrading and pformation of Qingdao textile and garment industry with creative design, and attract the design and creative headquarters of China, Japan and Korea by the fashion atmosphere, and promote the fashion consumption and fashion culture of Qingdao with fashion and creativity.

At the same time, taking advantage of the new opportunities of the development and construction of Qingdao's West Coast Economic Zone, taking the Bohai rim economic circle as the center and relying on the establishment of the China Japan Korea free trade area, the Oriental Fashion Center has become a fashion and creative headquarters for promoting the upgrading of Shandong's textile and garment industry, based on the main cities surrounding the Bohai economic circle, and radiating the overseas markets of Japan and Korea, and meeting the large garment enterprises of China, Japan and Korea.

< /p >

< p > < strong > create industry chain service platform < /strong > /p >

< p > the concept of Orient fashion center is favored by the industry because the project grasps the opportunity of development and construction of Qingdao's West Coast Economic Zone. At the same time, relying on the resources advantages of China's textile and garment industry association, it can give full play to Qingdao's geographical advantages and advantages of textile and garment industry, and build a design and creative headquarters gathering place for large garment enterprises in China, Japan and Korea.

< /p >

< p > "China (Qingdao) textile and garment headquarters innovation base is to create Oriental Fashion Center in Qingdao, including five major functions: fashion and creative center, fashion publishing center, fashion business center, fashion service center and fashion training center."

The project leader briefed the clothing Times reporter.

< /p >

< p > Qingdao textile and garment industry has a good foundation and strong processing capability, but the production and processing enterprises are the main ones. The overall design and research links of the industry are weak, and are in the stage of pformation and upgrading.

The construction of the "New Silk Road" will bring the world's largest integration and comprehensive revival of Eurasia and will promote the development of textile and garment industry in Qingdao and Shandong as well as in the whole country.

The project is at the forefront of the "New Silk Road". After the completion of the project, the collection of design headquarters and designer workshops of well-known enterprises in China, Japan and Korea will help improve the design ability of Qingdao textile and garment enterprises and promote industrial upgrading.

At the same time, with fashion and creativity as the core, the upgrading and pformation of Qingdao's textile and garment industry will be promoted through creative design. From the manufacturing center to the creative center, it will be pferred to the upstream development of high value-added industries such as design, R & D, brand operation, fashion publishing, commerce and trade, exhibition, education and training.

By creating "Oriental Fashion Center", it can not only promote the development of fashion business, fashion publishing, fashion exhibition, hotel property and tourism vacation in the surrounding areas, but also create a city fashion atmosphere, promote the fashionable consumption of urban residents, and make Qingdao a fashion trade and consumption center in Shandong province.

< /p >

< p > Oriental Fashion Center "nesting Phoenix", attracting the design of International Master Studio, and the support of the fashionable commercial industry is also the guarantee for the successful operation of the park.

It is understood that the Oriental Fashion Center will attract the design and R & D headquarters of large, well-known textile and garment brands in China, Japan and Korea. The internationally renowned fashion research center and model broker company will be located in the park. It will provide preferential policies for large multinational brand enterprises, Shandong famous brand enterprises and independent designer studios (with the participation of the award-winning designers in the design contest).

< /p >

< p > for the relevant preferential policies, the relevant person in charge said that the project will provide corresponding policy support from different angles, such as tax relief, special industrial funds and cultural talents introduction policy, especially the Oriental fashion industry fund set up in the park, collection financing platform, credit guarantee, factoring business and other exclusive industrial financial products to help enterprise brand upgrade.

< /p >

< p > in addition, in view of the international cooperation and promotion of the fashion industry, the Oriental Fashion Forum, which will also be launched and operated by the park, will become a gathering of Asian Fashion exchanges. As a national industrial upgrading platform, in order to establish a benchmark position in the international industry, the Oriental Fashion Center has undertaken more influential events at home and abroad, such as the World Bikini global competition model, the 500 annual conference of Chinese textile and garment enterprises, and has applied for the launching of the "Oriental Fashion Forum" large-scale global design Innovation exchange forum.

< /p >

< p > it is learnt that the project, relying on its unique geographical advantages, fully excavated the fashion resources of Japan and South Korea, and has already started to communicate and cooperate with the leading brands of East Asian fashion trend, Korean and Japanese brand clothing enterprises and famous designers.

In the just concluded international fashion week in China (Qingdao), the project jointly invited 10 Korean designer brands to participate in the Fashion Week exhibition jointly with the Qingdao Municipal Committee of letters and Qingdao a target= "_blank" href= "http://www.91se91.com/".

It can be seen that in the foreseeable future, China (Qingdao) textile and garment headquarters innovation base, the Oriental fashion platform, will surely become a more attractive and appealing platform for textile and fashion fashion industry chain.

< /p >