MUJI Muji And Tmall Test Water C2B Customized Production

< p > < a href= > http://www.91se91.com/news/index_c.asp > Muji > /a > in 34 cities across the country, there are 105 stores (including 14 in Shanghai, 9 in Beijing and 10 in Guangdong).

After the cooperation with Tmall on line and line O2O, the future two sides will cooperate deeply in many aspects, such as new product starting, scavenging payment, domestic member system and after-sales service.

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< p > June 17th afternoon news, Japanese design brand MUJI Muji and Tmall jointly announced that the two sides officially opened strategic cooperation, in addition to brand building and Tmall exclusive debut, will also test the water C2B customized production, O2O online and offline cooperation.

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P MUJI, the first international design competition in Japan, which has been moved to China by Japan, has ended in Shanghai, MUJI AWARD 04 in CHINA. As a public review, Tmall buyers will participate in the voting with the professional judges, and will be selected in the awarding design works of the MUJI AWARD design competition in 2014.

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< p style= "text-align: center > > strong > Japanese design brand MUJI Muji" /strong > /p ".

< p > in addition, "< a href=" http://www.91se91.com/news/index_s.asp > Tmall custom < /a > plan is about to start in July.

Use Tmall big data to define product categories, and then proceed from Muji to design and production.

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< p > Muji has 105 stores in 34 cities across the country (including 14 in Shanghai, 9 in Beijing and 10 in Guangdong).

After the cooperation between Muji and Tmall on line and O2O, the two sides will cooperate deeply in new products, scanning code payment, domestic membership system and after-sales service.

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"P >" Tmall's O2O is not fragmented, but with the entire group to work together to open up resources, for consumers and partners to bring innovation and service on the mode of upgrading.

"Tmall President Wang Yulei said.

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< p > Wang Yulei also said that Tmall will develop its membership value this year. It is willing to work with a href= "http://www.91se91.com/news/index_c.asp" > brand "/a" to find their users, make special customization services for these users, and try to give consumers the same experience.

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