Morima Edo China Power Brand Five Hundred Strong

By the world famous brand conference and the world brand organization, the US China Economic and Trade Investment General Chamber of Commerce, the world city television world enterprise research center jointly elected "the 2008 annual list of China's top 500 brands affecting the world" in Seoul, Korea announced to the world, Mori Masakae boarded the list. It is reported that the 2008 year of the 500 strong Chinese brands that influence the world in order to enhance the popularity and reputation of Chinese brands, enhance the sales force and brand influence, implement the strategic plan of brand internationalization, influence the world and influence the world, mainly adopt 18 indicators of eight aspects, such as brand awareness, reputation, credit, satisfaction, loyalty, impact, growth, innovation and so on. The comprehensive evaluation and multi round screening of more than 3000 brands of Hong Kong, Macao, Taiwan and mainland four enterprises are carried out. Finally, the International Committee of experts has examined and approved 68 brands to be selected. The selection process includes independent questionnaire survey, brand strength special research, brand international influence comprehensive statistics, international expert letter evaluation, etc. Yang Jing: editor in charge