Red Beans Make Suning In The Interior Of The House

With the advent of the first home furnishing day in China, the red bean group, a famous clothing enterprise founded by lingerie, proposed the "Suning" - HODOHOME red bean home in China.

New commercial chain mode, super value parity sale, one-stop sale between products and humanized customer service, HODOHOME red bean home refresh the business mode of the whole industry, attracting the attention of many people inside and outside the industry.

With the accelerated pace of social life, more and more consumers are developing the habit of one-stop shopping. Food supermarkets, clothing Supermarkets and furniture supermarkets are gradually becoming popular.

In this wave of business model innovation, the red bean group, with its keen sense of business and actively responding to the rapid response of market changes, embarks from the convenience, value for money and after-sales service of customers, and integrates the rich clothing products of the group to launch the HODOHOME red bean home life Museum.

"HODOHOME. Red beans home" to create a concept of product differentiation and classification according to time and space, dividing people's daily dress into "family door" as the dividing line and dividing them into door clothing and door clothing.

Liu Hongbiao, general manager of the red bean industrial Limited by Share Ltd, said the HODOHOME red bean home commercial chain store is a new commercial chain mode mainly based on the "door" clothing and articles, which provides one-stop shopping space for people to buy "door" clothing, clothing and household goods.

Liu Hongbiao believes that this new commercial chain mode has four advantages: providing consumers with value for money products, parity sales, one-stop sales between products and humanized services.

The main consumer group of red bean is the women who love life, understand life, love themselves and love their families. HODOHOME

At the same time, the characteristics of the products that are economical, practical and diversified will attract the attention of men, children and the elderly.

For positioning, HODOHOME red bean home provides "value for money" products.

Product variety, personality combination, beautiful and practical, harmonious matching.

At present, there are 8 main products in the product mix, including home furnishing, underwear, bra, underwear, home textiles, baby clothes, socks and slippers. The product proportion is adjusted according to market and season. For example, in autumn and winter, household products and underwear are the main products. Brassiere, home wear and underwear are main products in spring and summer.

HODOHOME red bean home products are exquisite quality and unique style.

Independent research and design has gradually formed the overall style of leisure, nature and LOHAS.

(HODOHOME) red bean home products pricing is based on parity, and the national unified retail price is implemented.

The products are divided into 3 grades from the price: basic, promotional and boutique, and some timely and marketable products will be developed in the light, busy season and special festivals of the corresponding products, and the prices can be relatively low or higher.

For example, Valentine's day wear beautiful underwear, underwear, pajamas and so on, using sophisticated, high-grade packaging, as gifts to consumers; before the Spring Festival, gift year underwear, happy family socks, towels, underwear and so on.

Take the "home" as the core, HODOHOME red bean home puts forward the home centered culture and fully reflects the caring, caring and convenient family culture in the store design.

Beige and red are the main colors of the store, and the soft and warm lights. HODOHOME red bean is home centered, and each terminal is a warm and comfortable home.

The design of HODOHOME / red bean home store tries to dilute the commercial atmosphere, with beige background color and simple red words, striking and soft.

Store layout in accordance with the exquisite simulation of home living environment, the right amount of furniture, accessories, to create a variety of different family life scenes.

Use exquisite and beautiful lamp modeling and soft warm lighting effect to create a home feel.

The window design emphasizes spaced design between the interior space of the shop and the blocks outside the shop, and matches the privacy characteristics of the home space.

Peace and harmony are the keynote in the store.

In order to reflect the comfortable, relaxed and pleasant atmosphere of family style, it also plays melodious classical music and relaxed American country music.

HODOHOME, red bean home will display the details of life and performance to consumers, and display home culture in the store with TV home video.

In the store, the logo of the washing and maintenance knowledge of home clothing is posted.

When customers need advice and questions, salespersons who have rich product knowledge and home knowledge can provide professional services at any time.

In September 6th, HODOHOME red bean home Jiangyin image shop opened. In September 10th, HODOHOME red bean home opened in Suzhou Weitang store. In September 13th, HODOHOME red bean home opened in Suzhou Wujiang store.

HODOHOME red bean home has opened 3 stores in a week, and has opened more than 30 stores in 2 months, forming a strong "shock wave" in the industry.

Jiangsu is the best market base for the red bean brand, and it can be described as "heaven, time, place, people and harmony".

To this end, HODOHOME red bean home in early Jiangsu focused on rapid development to neighboring provinces.

In the developed towns and townships of South of Jiangsu, some large and influential shops will be developed in the two or three counties of Northern Jiangsu Province, and will be popularized.

These areas are characterized by more developed economy, higher per capita income and higher consumption level, and relatively easy to introduce the consumption concept of "home apparel".

The choice of HODOHOME / red bean home channel mainly includes franchise chain stores (two types of business circles), large supermarkets (shop in shops), large residential community stores, special shops for special consumption groups (such as schools) and shopping malls.

In the next 3 years, HODOHOME / red bean home will set up 600 stores in the country, and from 2011, the home of HODOHOME / red bean will turn from product management to commercial operation, and gradually introduce other brands of female products (such as cosmetics, ladies bag, etc.) to make HODOHOME red bean home a well-known commercial brand, thus becoming the "Suning" in China's "home" dress.

Editor in charge: Yang Jing