Spending Holidays Is Hot And Citizens Are Saving Money.

Although faced with the global financial crisis, some people's income has decreased, but the enthusiasm of citizens to spend holidays is still there. Although less publicity and casual in the past, people are more aware of careful calculation and reasonable consumption.

At the arrival of the Spring Festival, we set up this column in order to pmit more information for the public to serve the public, and to promote reasonable planning, scientific, affordable and safe consumption.

At the beginning of the new year, sales promotion campaigns in shopping malls and entertainment establishments were filled with smoke.

For many citizens in Hangzhou, the next spring festival consumption is inevitable. How to save money and consume satisfactorily, many citizens are fighting to save money.

The "foreign restaurant" on the stadiums, such as KFC, McDonald's, John, and so on, saw that the colorful DM direct mail coupons and black and white coupons printed through the network channels have become the "essential products" when consumers pay the bill, and consumers are more bluntly, "it is the chicken wings that are complimentary to the coupons."

Miss Wu, who graduated from university last year, told reporters that from the beginning of the cancellation of student cards and student discount cards, she became an absolute "voucher" group.

"At the end of the month, I will go to collect some new coupons on several free e-coupon sites," Miss Wu told reporters.

After copying, you can use it again. "

Reporters visited some free e-coupon sites and found that e-coupons became the download champions of many websites during New Year's day.

Reporters saw that at the end of last year, merchants were using their own coupons to seize the eye-catching position of the website.

According to the statistics of the "big red" professional discount website, the electronic coupons that the website launched during the new year's Day rose to more than 12000.

A website worker who provided free e-coupons told reporters that at present, many businesses have looked at the discount mode of "electronic coupons" and promoted the promotion mode to the network platform. "A professional website can not download 5000 coupons in the early 2008, but during the new year's day, electronic coupons not only uploaded the volume twice, but also downloaded easily.

Reporters learned from the word of mouth network that the electronic coupons at the beginning of this year greatly exceeded the number of downloads in the same week last year. "During the new year's day, merchants released their coupons to the Internet. The past" foreign fast food "and other food vouchers took the lead, and now they have extended to other industries such as leisure, entertainment, jewelry and so on.

Ge Ge, a public relations department, told reporters.

In the same year, Miss Sun, who worked in management of foreign trade companies, even had "economic accounts" in the year of the new year.

Miss Sun told reporters that on the first day of the new year's holiday, she came to a large package of cards.

"During the holidays, I changed the old card that could be replaced free of charge into the new version of 2009."

Miss sun opened her own card bag, hairdressing card, word of mouth card, counter card and so on not less than ten.

Netizens "wangzt1203" told reporters, "before the Spring Festival consumption is sure to be indispensable, or hurriedly" upgrade "continue to enjoy the benefits.

Membership card expired for only one day, worried that the "wangzt1203" that was out of line with the new round of discount would rush to replace the new KTV membership card. "It took 55 yuan to sing for an hour, for membership card, and two hours for only 55 yuan."

"The old membership card is valid until December 31, 2008. We have set up a 6 month renewal buffer period," Mr. Lu, KTV Planning Department of Hangzhou Ag Le Di, told reporters. But the number of consumers who recently came to change cards and run cards rose straight.

"At the most, more than 200 new cards will be built within a day." affordable consumption is most attractive to consumers at the moment.

At the same time, many supermarkets, discount stores and beauty salons in Hangzhou have also changed their card business. Many businesses have upgraded the original card in addition to increasing the profit margin of the new year according to the number of members and the amount of consumption.

Last year, Ms. Liu, an ordinary member of a chain of women's wear brand stores, spent 2500 yuan a month on the consumption of "card" consumption in a year and several friends.

"When changing the card, the clerk told me that the discount rate enjoyed by the members was upgraded from 5% off to 10 percent off."

Liu told reporters.

In the past, new year's consumption has just entered a period of great prosperity.

"Business owners'" benefits "attract consumers, both for their own popularity, but also to benefit from it.

The head of a restaurant said.

In the interview with reporters, many businessmen indicated that they were optimistic about consumers using electronic coupons for consumption, and merchants could still get profits from them and business flourished.

Ge Ge, public relations department of Zhejiang word of mouth Technology Co., Ltd. believes that when entering the new year's consumption, on the one hand, the preferential information released by businessmen is more frequent, and more businesses have stepped up the "promotion efforts".

"On the other hand, consumers are becoming more astute, and goods are better than three companies.

Ge said, before thinking that consumers are not cold to advertising information, "who knows, the click through rate of these information is soaring, where the discount is the most, the most cost-effective, the most affordable, consumers want to know clearly."

Yu Xiaojie, director of a restaurant on the road two, said that frugal consumption could still be the trend of consumption this year. Many businessmen also welcomed the way consumers enjoy "card sharing", and said they had some friends who were "search ticket holders" and "card families".

Yang Jing: editor in charge