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Management Skills Of Apparel Franchised Stores

2014/6/11 16:24:00 42

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popularity is not equal to making money and site needs attention. In fact, many friends know that there must be considerable passenger flow, such as Xidan North Street in Beijing.

Is there enough passenger flow?

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the workers and service providers for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander or have insufficient capacity to pay, resulting in difficulties in the operation of the merchants in such areas.

there are also a certain kind of area, such as Wangfujing, which is famous for its popularity and large passenger flow. But many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas as Wangfujing and so on, they often choose to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a huge increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the passenger flow mainly comes from the local area. The purpose is shopping, but the business condition is not ideal. What's the matter? After analysis, the main problems come from two aspects:

one is "a href=" http://www.91se91.com/news/index_c.asp "," competition less than /a "is too intense, similar to quality, similar quality, similar brands of many merchants row upon row, the result is that the scene is very lively, sales can not be satisfactory;

two is < a href= "http://www.91se91.com/news/index_c.asp" > positioning < /a > error.

For example, some high-end brands, most of the potential consumers are senior white-collar workers or even gold collar workers. They generally do not choose to go to the floor shop, especially the street shops like Xidan North Street, which are very crowded and customers are mostly 20 years old or so young people.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

The trouble and trouble of roadside shops generally perplex businesses, which are often caused by disorderly competition resulting in rent level changes, which eventually leads to a decline in operating profits.

there is another case, that is, major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or have made the bustling streets become coldly clear. So we suggest that we should fully understand the future municipal planning and attach great importance to it before choosing the lessee shops.

In the early stage of research, we should pay attention to the following data:

1, < a href= "http://www.91se91.com/news/index_c.asp" > human flow < /a >

2, age structure of passenger flow;

3, occupation structure of passenger flow (including income status);

4, store width and depth;

5, traffic condition;

6, competitor status;

7, weather conditions over the years;

8, municipal planning.

The most important thing in running a clothing store is to choose a good location. Only in this way can you bring good business to you and bring you full wealth.