The Opening Of Hang Lung Plaza Brings A Great Shock To Wuxi.

On the day of "P", the opening of the "a href=" http://www.91se91.com/news/index_s.asp "Hang Lung Plaza" /a has brought a great shock to Wuxi. Some media commented that it was a landmark event in Wuxi and South of Jiangsu business circle.

A few months later, now look at the central business district of Xicheng. The "Hang Lung shock wave" seems to have gradually dissipated and returned to calm.

However, is the change of business pattern triggered by Hang Lung really as calm as surface? < /p >

< p > < strong > Hang Lung "lethality" is not expected to be greater than < /strong > < /p >.

The arrival of P > Heng Long represents the landmark commercial area of a region and even a city.

However, people gradually feel that the "lethality" of this high-end shopping center is not as big as imagined.

< /p >

< p > except for the popularity of restaurants and supermarkets such as Ding Tai Feng and blue frog, it is hard to see the bustling scenes in other places of Hang Lung, and the phenomenon of hot and uneven brand sales is also very prominent.

< /p >

< p > "maybe a little bit of acclimatized", professional analysis, Heng Long's investment ideas, property services, understanding of shopping centers are very in place.

But under the impact of overseas purchasing, online shopping and so on, it is easy to form a situation that some feel that Hang Lung can't go in and some feel that Hang Lung has nothing.

< /p >

< p > Heng Long is very calm.

Chen long, deputy general manager of Hang Lung real estate, told reporters that after the opening of Wuxi Hang Lung in March and April, it reached a monthly passenger flow of 1 million passengers, "stable and quality"; only one month in the shopping mall yacht area, two speedboats were booked, and many luxury cars such as Ferrari and Martha Lahti were booked on the first day.

In addition, PRADA, MIUMIU, Valentino and other first international luxury brands entering Wuxi have also been rapidly sought after by consumers.

Such performance and expectations are "matched".

< /p >

< p > Yao Jianjun, director of Commerce Bureau of Chong an District, thinks that compared with the first tier cities, there is still a certain gap between Wuxi people's consumption concept and brand awareness. In addition, the Hang Lung mode will not interfere too much with the brand's packaging and marketing, so in the short term, besides the top luxury goods, the other brands introduced by Hang Lung will not receive a high degree of acceptance in the Wuxi market.

< /p >

< p > for a time, the central business circle did not appear the "life and death" fierce scene.

A recent market survey by Wuxi's eight hundred companion shows that the overall sales volume of some of the two brands has shown an increasing trend.

In the view of the big east, which is separated from one street, the supply of large parking lots and matching catering is obviously not enough because of the lack of shopping centers in the central city. The arrival of Hang Lung just helped.

< /p >

< p > strong > the dispute over adjoining is inevitable. < /strong > /p >

Below P, a calm river is actually undercurrent.

< /p >

Less than P, department stores and shopping malls are crowded into the city centre. How to do dislocation competition among businesses still needs further exploration.

The strong entry of outsiders makes the original shopping mall more clearly aware of itself.

< /p >

< p > "the repetition rate of goods in department stores is too high, and merchants blindly draw consumers through discounts and promotions, causing consumers to go where they are cheaper, and loyalty to shopping malls is not as high as brands."

Xie Xuwei, manager of the planning department of Wuxi, said that customer experience enhancement is a blue ocean worth deepening in the business world.

< /p >

< p > in the future development of the eight hundred friends, it is a main thread to enhance the loyalty of the members with special services.

Before, the mall has designated 18 days per month as member days, and launched four major members' rights and interests.

Next, the eight hundred companion will also conduct research on high-end members to grasp more precise needs.

< /p >

< p > East orient believes that the big east needs to foster strengths and circumvent weaknesses.

The gross profit margins of brands are falling. It is outdated to introduce international brands at any cost without cost. It is wiser to strengthen cooperation with some competitive and consumer friendly brands.

"From the beginning of May, the big east has entered a new period of adjustment." the relevant personages revealed that the adjustment follows the three principles of being more comfortable, more fashionable and more popular with the people. "The big east has made many people dare not enter the shop after upgrading, so now we have to find the people's route and attract more consumers at different levels."

< /p >

< p > the change of Xicheng central business circle with the advent of Hang Lung has just begun.

< /p >

< p > < strong > > a href= "http://www.91se91.com" > central business circle < /a > below "a big chess" < /strong > /p >

< p > the industry insiders predicted that when the Hang Lung opened, "the downtown business circle should usher in a more brutal shuffle from the passenger flow to the brand."

< /p >

< p > with the advent of the "Metro era" and the continuous rise of e-commerce, especially with the booming of community business complexes and the emergence of multiple business areas along the MTR, Zhongshan Road business circle must find a way to quickly convert the flow of people from here to shopping center and consolidate the supremacy of the core business circle.

< /p >

< p > the industry believes that the formation of a business circle's vitality is by no means a store's power.

Most consumers prefer shopping, but only when there are strong competitors can they generate new vitality.

< /p >

In the P core business circle of Wuxi, a big chess game is on the way.

Yao Jianjun said that following the introduction and cultivation of business and aircraft carrier services such as Hang Lung and Suning, Zhongshan Road will also welcome the opening of cloud bat international, silver Hui Tai Koo square, and Chong An Tian Jie. The existing big Eastern, Yimai and Baisheng, as well as the MTR shops that are immediately available in batches, will be located at the top end, or they will play a leading role in the people's livelihood. Some of them will be famous for their leisure and entertainment. Some of them will win the full range of commodities, and they can play a diversified role in the project, and they will develop their strengths and circumvent their weaknesses.

< /p >

< p > "the present Zhongshan Road business circle is a super a href=" http://www.91se91.com/news/index_c.asp "> commercial < /a > complex, which can meet all kinds of consumption needs of various levels of passenger flow.

Yao Jianjun said that with the high-end complex such as Hang Lung entering the core business circle, it will be conducive to the formation of a pyramidal hierarchy in Zhongshan Road business circle, thus achieving the expansion and positive interaction of Wuxi business level.

< /p >