The Implementation Of The New Trademark Law In Zibo Has Been Fading Out Of The Publicity Market In January.

< p > reporter learned from the Zhoucun branch of Zibo Administration for Industry and commerce, the new trademark law has not been discovered for nearly a month since the implementation of the new trademark law. However, 11 local enterprises with well-known trademarks in Zhoucun district have completed the rectification according to the new trademark law.

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< p > < strong > "famous trademark" goods fade out shelf > /strong > /p >

< p > for the new "a href=" http://www.91se91.com/news/index_c.asp "> trademark law < /a >, there is no such thing as" famous trademark "in the commodity packaging. The State Administration for Industry and Commerce has issued a document saying that after May 1st, the words" well-known trademarks "are illegal in commodities, commodity packages or containers, but they can not be punished unless they have entered the circulation area before May 1st.

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< p > recently, reporters visited several shopping malls supermarkets in Zhoucun, and saw that the products with the words "well-known trademarks" were fading out of the shelves. Moreover, many manufacturing enterprises did not take May 1st as a watershed, but earlier launched the new packaging after removing the well-known trademarks.

If a jade rabbit brand "Qingxiang rice vinegar" is produced on January 15, 2014, the word "well-known trademark" is still printed on its plastic barrel. While the same brand, the "five year old vinegar" with the production date of April 16, 2014, the word "Chinese well-known trademark" has been changed to "China Time-honored Brand" in plastic bucket packaging.

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< p > "we have already begun checking the date of production and no longer allow those products that are packed with" well-known trademarks "to be sold on the shelves.

A supermarket employee told reporters that they had already begun to contact the manufacturer to return the goods with "well-known trademarks" on the packages.

Nowadays, most of the goods in the supermarket have been returned to work.

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< p > < strong > enterprises' early response is not affected much less than /strong > /p >

< p > > a href= "http://www.91se91.com/news/index_c.asp" > packaging < /a > prohibit "China famous trademark", the most influential factor is the production enterprise.

On the one hand, in the face of the initiative of the store, enterprises will have to face the reality of commodity recycling; on the other hand, because of the time limit of the new rules, some enterprises may still have some old packages and labels that can not be used, which may result in higher costs.

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< p > however, Zhoucun's enterprises are less affected by the early promotion of relevant policies by the business sector through various means.

At present, the Zhoucun area has won the "China well-known trademark" business. It began to work or replace the commodity packaging several months ago, or covered the word "well-known trademark" on the original package.

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< p > "in March, we processed the labels on the original packaging box and the pot body of the electric cooker."

Shandong multi Star Electric Appliance Co., Ltd. is the beneficiary of "famous trademark". The senior officials of the company are not too worried about the impact of the new regulation.

They said, "what we value more is the protection of well-known trademarks to the trademarks of enterprises. Although China's well-known trademarks can not be used on external packaging, enterprises can also stand the test of the market."

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< p > < strong > > a href= "http://www.91se91.com/news/index_c.asp" > well-known trademark < /a > return trademark protection nature < /strong > /p >

< p > the new trademark law prohibits the use of "China famous trademark" for publicity, will it affect the enthusiasm of enterprises to declare? < /p >

< p >, Shi Huijuan, director of the Zhoucun branch of Commerce and Industry Bureau, explains that in the short term, it may have an impact, but the significance of identifying well-known trademarks is still great, because the state's legal protection and administrative protection to well-known trademarks are higher than that of general trademarks. The state encourages enterprises to understand their products well, rather than propaganda.

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< p > "well-known trademark is not an honorary title, but a legal concept. It refers to a trademark that is well known to the public."

Shi Huijuan introduced that the revision of the trademark law further improved the well-known trademark recognition and protection system, and returned to the true nature of trademark protection.

The new trademark law explicitly prohibits producers and operators from applying the words "well-known trademarks" to commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities, urges enterprises to strengthen their own brand cultivation under the premise of respect for market rules, truly enhance their market competitiveness, and play a positive leading role in the development of enterprises, and it is still of great significance to declare.

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