The Return Of Luxury Brand Logo Logo

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< p > personalized brand logo returns to the king again after many years of silence in the fashion industry.

Whether it is sportswear, T-shirt or handbag, < a target= "_blank" href= "http://www.91se91.com/" > designer < /a > has found a way to let consumers indulge in their favorite brand without any scruples.

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< p > "the return of personal identification, especially those with slightly ironic marks, is now in the middle of fashion," says Dana Thomas, author of "Deluxe: How Luxury Lost Its Lustre".

Whether in the music world or in the fashion world, young creators sought creative inspiration in the 80s of the last century.

Today's new logo is more romantic, more tender, and even more humorous -- they have been successfully deposited through the baptism of the times.

We all felt a little bored and wiser about it.

At that time we were totally accepted; now we are doing the most sarcastic things. "

< /p >

< p > American Chinese designer Wang Daren (Alexander Wang) is the leader of this new logo campaign. He used laser cutting to print her name on fur skirts, T-shirts and short skirts of spring and summer this year. In the time of Donna Karan (Donna Karan New York), the names of bold letters appear on their design sportswear, short skirts, sweaters and thick jacket with wind caps. Mark Jacobs (Marc Jacobs) finally designed the fashion for Louis Weedon (Louis), and the first appearance was the famous model Eddie Eddie, which was used to decorate her fashion.

The debut of the 2014 autumn winter fashion show launched by London Fashion Week designer Nasir Week (Nasir Mazhar) is inspired by the company TLC of the 90s of last century, who has printed her name on fashion.

In the past four fashion seasons, KENZO (Kenzo) printed its own name and tiger pattern to its own sweater, < a target= "_blank" href= "http://www.91se91.com/" > hat "/a", handbag and wallet. Fashion fans love it.

< /p >

< p > authorized "brand hijacking" ("brand-jacking") is another industry's undeclared act.

Brian Lichtenberg (Brian Lichtenberg) designed sportswear and T-shirts with the words "Homies" and "F line", which were sold separately after the imitation of Hermes s and C e line, and other brands also made use of the taboo culture.

In November last year, musician MIA and Versace Versace launched the capsule series fashion, and the inspiration came from Versace's imitation fashion in the market. In November,

< /p >

< p > more counterfeit brand logo appeared on the 2014 spring and summer fashion week of Ashish, which is decorated with sequins decorated with Coca-Cola (Coca-Cola) English ornament.

Jeremy Scott (Jeremy Scott) launched the Moschino series for the autumn and winter this year. It made fun of McDonald's (McDonald 's), Hershey (Hershey) and cartoon character SpongeBob SquarePants (Spongebob SquarePants) and other popular brand images; while Anya Sid Marge (Anya Hindmarch) designed fashion to borrow various home furnishings.

< /p >

< p > although so far, the idea of subverting the "luxury brand" logo is somewhat hypocritical, but such a cynical approach can make consumers benefit from it, and can dress up the printed fashions with bold fonts.

< /p >

< p > "we see that the main consumer is women in their three to forty year old. They mix personality tags with high-end air and low profile single piece items," said Mathews Ben Matthews, director of purchasing at Net-a-Porter.

"Interestingly, printed fashion is also the reason why young people buy the brand.

And, for those of us who remember the age of first signs of madness, these printed fashions give people some nostalgia.

It is closely related to these fashion season T fashion apparel and sportswear.

< /p >

"This is also in line with the popular idea of" high and low end mix and match, "said Valerie Steele, director of Museum of New York fashion academy, < p >.

For example, C e line and Louis Weedon borrowed the famous Tati printing (completely synonymous with the French bargain store land).

< /p >

The popularity of photo sharing application social networking site Instagram has also greatly promoted this fashion. P

The latest wave of identification (bold letters, often gorgeous) is very suitable for social media, and it may be entirely tailored for social media.

Through the design of fashion that can share and fully recognize each other, the big brands can continue to conquer cities in cyberspace.

{page_break} < /p >

< p > some brands try their best to exert their influence.

For example, in February of this year, Calvin Klein (Calvin Klein) was sent to the famous model Kendal Jenna (Kendall Jenner), Miranda Kerr (Miranda Kerr) and the anti male (The Man Repeller) blogger big lien della mendin (star) in 90s of the last century in 90s. They were invited to wear their own fashions with their own Calvin Calvin brand labels.

Since then, thousands of Calvin Klein fans have joined the self force force, and uploaded their own photos. Jenna's self photographing has won over a million points in just three days.

< /p >

< p > in spite of some cynicism, what new bright spot is there in the new logo craze? In the 60s of last century, Andy Warhol (Andy Warhol) used the Campbell s Soup Cans and Coca-Cola silk screen printmaking to take the lead in commenting on the phenomenon of marking brand everywhere.

Since the 80s of last century, the global luxury label has been occupied by hip-hop art for the first time. It has been deconstructed and imitated by the art world, but it has been turned to "luxury" by the luxury industry.

< /p >

< p > "for me, this is yesterday's yellow flower, and there is nothing new," said Ed Ed, general manager of London department store, Liberty Ed.

"Over the past few years, cool quotes and secret logo quotes have existed for a long time. I think it's just a change."

< /p >

< p > Steele added: "the big brands are different in their wishful thinking -- the use of satirical labels in fashion shows aesthetic fatigue.

The big brands are doing the same thing as walking tightrope.

If the logo quotes are too limited to < a href= "http://www.91se91.com/ > > /a > circle, they will soon become a Freemason (Masonic). If the logo quotes are too casual and everyone is at hand, then the cool feeling will not be mentioned.

The key is how to strike a balance.

< /p >

< p > personalized brand logo returns to the king again after many years of silence in the fashion industry.

Whether it is sportswear, T-shirt or handbag, designers have found a way to make consumers indulge in their favorite brands without any scruples.

< /p >

< p > "the return of personal identification, especially those with slightly ironic marks, is now in the middle of fashion," says Dana Thomas, author of "Deluxe: How Luxury Lost Its Lustre".

Whether in the music world or in the fashion world, young creators sought creative inspiration in the 80s of the last century.

Today's new logo is more romantic, more tender, and even more humorous -- they have been successfully deposited through the baptism of the times.

We all felt a little bored and wiser about it.

At that time we were totally accepted; now we are doing the most sarcastic things. "

< /p >

< p > American Chinese designer Wang Daren (Alexander Wang) is the leader of this new logo campaign. He used laser cutting to print her name on fur skirts, T-shirts and short skirts of spring and summer this year. In the time of Donna Karan (Donna Karan New York), the names of bold letters appear on their design sportswear, short skirts, sweaters and thick jacket with wind caps. Mark Jacobs (Marc Jacobs) finally designed the fashion for Louis Weedon (Louis), and the first appearance was the famous model Eddie Eddie, which was used to decorate her fashion.

The debut of the 2014 autumn winter fashion show launched by London Fashion Week designer Nasir Week (Nasir Mazhar) is inspired by the company TLC of the 90s of last century, who has printed her name on fashion.

In the past four fashion seasons, KENZO (Kenzo) printed its own name and tiger pattern to its own sweater, hat, handbag and wallet. Fashion fans love it.

< /p >

< p > authorized "brand hijacking" ("brand-jacking") is another industry's undeclared act.

Brian Lichtenberg (Brian Lichtenberg) designed sportswear and T-shirts with the words "Homies" and "F line", which were sold separately after the imitation of Hermes s and C e line, and other brands also made use of the taboo culture.

In November last year, musician MIA and Versace Versace launched the capsule series fashion, and the inspiration came from Versace's imitation fashion in the market. In November,

< /p >

< p > more counterfeit brand logo appeared on the 2014 spring and summer fashion week of Ashish, which is decorated with sequins decorated with Coca-Cola (Coca-Cola) English ornament.

Jeremy Scott (Jeremy Scott) launched the Moschino series for the autumn and winter this year. It made fun of McDonald's (McDonald 's), Hershey (Hershey) and cartoon character SpongeBob SquarePants (Spongebob SquarePants) and other popular brand images; while Anya Sid Marge (Anya Hindmarch) designed fashion to borrow various home furnishings.

< /p >

< p > although so far, the idea of subverting the "luxury brand" logo is somewhat hypocritical, but such a cynical approach can make consumers benefit from it, and can dress up the printed fashions with bold fonts.

< /p >

< p > "we see that the main consumer is women in their three to forty year old. They mix personality tags with high-end air and low profile single piece items," said Mathews Ben Matthews, director of purchasing at Net-a-Porter.

"Interestingly, printed fashion is also the reason why young people buy the brand.

And, for those of us who remember the age of first signs of madness, these printed fashions give people some nostalgia.

It is closely related to these fashion season T fashion apparel and sportswear.

< /p >

"This is also in line with the popular idea of" high and low end mix and match, "said Valerie Steele, director of Museum of New York fashion academy, < p >.

For example, C e line and Louis Weedon borrowed the famous Tati printing (completely synonymous with the French bargain store land).

< /p >

The popularity of photo sharing application social networking site Instagram has also greatly promoted this fashion. P

The latest wave of identification (bold letters, often gorgeous) is very suitable for social media, and it may be entirely tailored for social media.

Through the design of fashion that can share and fully recognize each other, the big brands can continue to conquer cities in cyberspace.

< /p >

< p > some brands try their best to exert their influence.

For example, in February of this year, Calvin Klein (Calvin Klein) was sent to the famous model Kendal Jenna (Kendall Jenner), Miranda Kerr (Miranda Kerr) and the anti male (The Man Repeller) blogger big lien della mendin (star) in 90s of the last century in 90s. They were invited to wear their own fashions with their own Calvin Calvin brand labels.

Since then, thousands of Calvin Klein fans have joined the self force force, and uploaded their own photos. Jenna's self photographing has won over a million points in just three days.

< /p >

< p > in spite of some cynicism, what new bright spot is there in the new logo craze? In the 60s of last century, Andy Warhol (Andy Warhol) used the Campbell s Soup Cans and Coca-Cola silk screen printmaking to take the lead in commenting on the phenomenon of marking brand everywhere.

Since the 80s of last century, the global luxury label has been occupied by hip-hop art for the first time. It has been deconstructed and imitated by the art world, but it has been turned to "luxury" by the luxury industry.

< /p >

< p > "for me, this is yesterday's yellow flower, and there is nothing new," said Ed Ed, general manager of London department store, Liberty Ed.

"Over the past few years, cool quotes and secret logo quotes have existed for a long time. I think it's just a change."

< /p >

< p > Steele added: "the big brands are different in their wishful thinking -- the use of satirical labels in fashion shows aesthetic fatigue.

The big brands are doing the same thing as walking tightrope.

If the logo is too limited to the fashion world, it will soon become a Masonic. If the logo quotes are too casual and everyone gets at hand, then the cool feeling will not be mentioned.

The key is how to strike a balance.

< /p >