How Should An Enterprise Manage Your Micro-Blog Well?

< p > if you still stare at CCTV's prime time price list, you still want to put your new product in the most prominent position of the portals or hold a large press conference with your original capital, then you OUT.

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< p > because a href= "http://www.91se91.com/news/index_c.asp" > micro-blog < /a > came, and the power of the media has come to the forefront.

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< p > for micro-blog marketing, many people think that only those celebrities and big enterprises can succeed.

Because of its lack of popularity and influence, SMEs can only play a supporting role in this new game.

In fact, on the contrary, for small businesses, the use of micro-blog is just the way they need them most.

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< p > because of traditional marketing, large enterprises often rely on their strong capital to carry out advertisements that cover the earth to achieve the goal of marketing.

But in the era of social media, micro-blog marketing does not need to spend too much money. It only needs to build an account. Combined with the characteristics of the enterprise, micro-blog can spend a lot of money to achieve the purpose of marketing by making good use of it.

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< p > it can be said that in the era of social media, including micro-blog, small and medium-sized enterprises have narrowed the "capital" gap with big enterprises.

At the same time, in the age of social media, creativity and mode become more important than capital.

In the age of socialization, it is not necessarily a display advertisement. Consumers will have a repulsive and immunity to this overwhelming advertisement.

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< p > Real socialized marketing should be smooth and silent. Consumers may not feel the marks of marketing, but convey a brand and product idea to them by imperceptibly, thus forming a kind of cognition, which is the marketing in the age of socialization.

At the same time, socialization is more accurate, because a very important sign of socialization is "people are like a group of people, like birds of a feather flock together". In micro-blog, people who are interested in each other are concerned, so that enterprises can find the audience of their products, and spend at an extremely low cost for efficient marketing.

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< p > micro-blog can be sold naturally. Marx said: money is not natural gold, but gold is natural currency.

This sentence is simple, but it shows the characteristics of gold and the nature of money.

With the development of Internet, all trades and professions have launched their ideas.

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< p > in micro-blog just launched within a few years, < a href= "http://www.91se91.com" > micro-blog marketing < /a > has been overwhelming.

There is marketing value in places where people gather, and micro-blog is no exception.

But just being popular is not enough to reflect the marketing value of micro-blog, because for any medium, there must be a media form before it can be based on this form of marketing.

So, apart from popularity, what are the characteristics of micro-blog that can make micro-blog "natural marketing"? Micro-blog and SNS, blog, community and so on constitute social media together, but micro-blog differs from other Internet applications in that micro-blog is appealing for information dissemination.

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The core feature of the "P" blog is the log as the carrier. Compared with the traditional media, it does not change the way of communication. The Internet only provides a more convenient communication channel.

And the lack of interaction between the users of the blog is not convenient for information dissemination. Although SNS is a two-way relationship, the purpose of SNS is to establish interpersonal relationships and promote interpersonal communication. The dissemination of information is not the most important thing; the community patterns such as Baidu's post bar and Tianya community are aggregated by content, and the people interested in the content will close to the center, but they are not interested and unknown.

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< p > micro-blog is different from the above three kinds. It uses information pmission as the main purpose. Micro-blog has only 140 characters because the short message in the US is 140 characters (micro-blog comes from the United States).

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< p > it can be said that since the birth of micro-blog, the aim is to disseminate information.

Moreover, micro-blog also has the characteristics of active push, and it will take the initiative to push information to all concerned people, which is a relatively new propagation characteristic.

In sociology, weak ties bring about the pmission of information, and strong ties bring about the embodiment of marketing value.

This sentence is particularly evident in micro-blog marketing.

There are various circles in micro-blog, each circle is a strong relationship, and these strong ties are connected by different weak ties to form a network.

In this way, when a message in a strong relationship circle is released, it will be pmitted through a few weak ties.

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< p > the cycle of information will soon spread to a wide range, so as to achieve the purpose of wide coverage.

But micro-blog's characteristics are more than that. In every strong relationship, because everyone likes the same or the relationship is special, the marketing here has become a good friend marketing and relationship marketing, and the effect is far better than the traditional mass marketing.

It is precisely because of the above characteristics of micro-blog, not because micro-blog has used micro-blog for marketing, but micro-blog itself has the characteristics of information dissemination, so it can be said that micro-blog can naturally be sold.

How to manage micro-blog enterprises, micro-blog marketing, first of all, must change in concept.

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< p > most enterprises are still not aware of the advantages of micro-blog marketing, neither micro-blog account nor information about the industry or their own businesses on the Internet.

Even "there are a lot of users who curse or praise him on the Internet every day. He doesn't know". Since the products of enterprises are to be sold to consumers, they should use micro-blog to communicate with consumers.

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Besides, P should not be afraid that micro-blog will not make good use of bad products because the more evade this trend, the farther away from consumers. As time passes, there will be a gap between enterprises and consumers, and will become deeper and deeper.

Therefore, in the age of social media, enterprises must change their concepts, lay down their roles, and communicate with consumers to resolve conflicts, so as to achieve good results.

Second, we must pay attention to the use of micro-blog language.

When communicating with enterprises or issuing news, the language should not be rigid. It is necessary to use some Internet users' favorite language or network catchwords, rather than official languages, according to needs.

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< p > for example, DELL China commented and forwarded a netizen's micro-blog in April 12, 2010, saying, "Dell's growth in China is really fast and its potential is huge.

"Thank you!" this kind of "Taobao female sellers" may not be liked by everyone, but the tone of customer service is indeed very cordial.

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< p > Third, immediacy.

On the one hand, micro-blog is the pmission of information, on the other hand, it is an interaction with users, so as to receive timely feedback from users, so as to narrow the distance between users and users.

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< p > if users ask questions, if there is no reply within one hour, then the effect will be greatly reduced.

Timely response and interaction not only happen between the user and the user, but also let the majority of fans from the side to the enterprise to create a "close to the people" impression.

Fourth, we must stick to it.

The first is the insistence of micro-blog marketing, not only when new products are released or what activities are there, then they can communicate with users on micro-blog, usually they also have to operate their own micro-blog image, so they must form a routine routine work.

Secondly, service attitude also needs to be adhered to.

Fifth, pay attention to the linkage between online and offline, micro-blog and other media.

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< p > give full play to the advantages of every media to achieve the greatest marketing results.

Sixth, we must have good ideas.

In the age of social media, it is also an era of attention. How to innovate and release products and brand information is very important to attract everyone's attention.

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"P", for example, all customers, together with sina related users to give VANCL brand collar, and then launch a 1 yuan spike of 888 yuan clothes to rush to buy activities to stimulate fans vulnerable nerves, and then through the way of gift giving, pull Chen Yao and Xu Jinglei and other celebrities to interact with the products of everyone.

Although from now on, the marketing effect of micro-blog is hard to assess, but there is little investment, so long as careful management, micro-blog's significance to the building of corporate image and brand connotation is self-evident.

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< p > activities without grades are advertisements, which are also attracting more people to try.

On micro-blog's platform, the voice of a small number of people can be magnified one hundred times, one thousand times or even millions of times quickly.

And enterprises do not spend a penny or spend a very small amount of money, so that consumers can become a live advertisement to achieve the effect of publicity, which is the way of social media marketing.

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Li Kaifu P teaches you how to write the ten skills of micro-blog micro-blog marketing: micro-blog marketing: let fans High up micro-blog marketing: the power of pfer and pmission, micro-blog marketing success points need to give "answer" micro-blog brand marketing opportunities, Internet marketing new window: how to do marketing in the personal media? < /p > A, href=.