Should Brands Be Paid To Bloggers When Working Together?

The relationship between bloggers, fashion brands and retailers has entered a new stage, and the issue of money is a core. Quite a lot Designer And fashion brands questioned whether paying $5000-50000 commission to the bloggers can really bring economic benefits or corresponding returns, and bloggers seem to be different from journalists in a way. But the fees for journalists are not large enough to write articles for a company.

Bloggers, on the other hand, have different ways of saying that bloggers believe that their blogs can reach millions of visitors per month. The huge effect of this advertising is not realized in the general form. For this reason, they should also get paid accordingly.

Digital Brand Architects's CEO Karen Robinovitz said: "when a brand wants to cooperate with bloggers, it has to make corresponding compensation, which is equivalent to the nature of your cooperation with photographers, stylists, designers and so on. If a brand is sent to a box of bloggers clothes "Let them make four sets of shapes, so the bloggers want to shape their own hair, take pictures, and even do art guidance and photo modification. They can do it all by themselves. If you change into a magazine, you may need more than 20 people to work together, and at this point, the role of the blogger is always strong."

The dispute between bloggers and brands comes from the issue of remuneration. Now, with $5000-20000, a brand can find a very influential blogger to host an event. If it is 20000-50000 dollars, a brand can sign a longer-term cooperation agreement with the blogger. But how does the brand measure the value of the money? Neiman Marcus can judge the effectiveness of an advertisement by tracking page pages, comments, replies, brand references, etc., but many brands do not have so many budgets to pay the blogger's remuneration, and at the same time monitor the effectiveness of advertising.

Some brands have never been able to get advertising by paying commission, but some bloggers have volunteered to advertise their brands and pay for brands, which is unfair to many brands.

Coach brand is the pioneer of cooperation with bloggers. In 2009, Coach invited bloggers to brand design packages, and provided them with unique shapes, and some even appeared in Coach advertisements. Samsung brand also invited Bryan Grey Yambao, Susanna Lau, Leandra Medine, the three influential bloggers to launch the Galaxy Note mobile phone.

In fact, the cooperation between bloggers and brands is strong, on the one hand, brand Bloggers can open the market, and bloggers can also enhance the influence of bloggers. However, with the increase of cooperation, bloggers seem to have lost their authenticity, and they are far from the traditional form of journalists, unable to provide the most objective information and insights.