Singapore Prefer Online Shopping Shoes And Clothing Products.
< p > from Singapore media reports, according to the latest consumer research report released by GKF, more than 40% of consumers in Singapore choose to buy shoes and clothing online.
Data show that < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > and shoes are the most frequently purchased products on the Internet by Singaporean consumers. In the past 3 months, the average consumption of these two products was 250 and 180 US dollars respectively.
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< p > > a href= "http://www.91se91.com/news/index_c.asp" > GKF < /a > indicates that this research report is derived from the survey of 1500 online consumers aged 18-65 years old, who can represent the consumption habits of Singaporeans.
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< p > it is learnt that although clothing and shoes are the most common items in Singapore's online shopping in the past three months, bags, toys, maternal and child products and sports equipment also attract buyers. They still spend considerable amount of online shopping, though the frequency is lower than that of the first two categories.
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P GKF Asia Pacific regional retail director Lawrence Yeow said: "we find an interesting phenomenon by studying how Singapore consumers go online and offline. Although online retailers are enjoying profit growth from high sales of low priced goods, consumers are more willing to go to physical stores for higher prices and higher quality products."
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< p > respondents also indicated that online a href= "http://www.91se91.com/news/index_c.asp" > watch "/a", optical products, household electronics and sports equipment had a low incidence, but if purchased, the total cost would be higher than that of clothing and shoes.
It is understood that the average consumption of online watches and electronic products in the same period was 1000 US dollars and 700 US dollars respectively.
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< p > online shopping is convenient, but for those who like to browse products and experience products, they still choose to go to stores.
Research shows that Singaporean consumers especially like to go to department stores, because they display beautiful and rich products, but also provide some fashionable and exquisite products.
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< p > it is noteworthy that the research data show that although more than 55% shoppers are planning to go to department stores, some are still in an "improvisation" state, so businesses need to work hard on how to attract these potential customers.
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< p > many consumers like to go with their companions while shopping, but nearly 70% of respondents said they would like to shop alone if they could, and nearly half would choose to go with their spouse or partner.
Mr Yeow said: "considering that Singapore's e-commerce is booming and online retailers are growing, it is necessary for the physical store to invest more experience in attracting consumers to enter the store.
This is not only to fight against the e-commerce market, but also to compete with similar stores. "
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< p > Hugo net understands that the products of Singaporean customers "online shopping China" are varied, not only with clothes, but also with shampoo, cosmetics and so on.
A survey by Taobao said that consumers in Singapore are keen to buy down garments on Taobao, which need to be worn when they travel abroad, while the local market in the tropics of Singapore is almost impossible to find.
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