Russia Is Also Eager To Become A Luxury And New Battlefield.

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< p > > a > Chinese market < /a > nearly a year and a half since the slump has led to the gradual loss of patience of luxury brands, while in Russia outside China, sales of luxury goods are growing gratifying, and the luxury goods market has gradually recovered from the impact of the financial crisis. In this case, luxury giants have put their development strategy in Russia, and some luxury electric providers want to get a share. < /p >
< p > from the Lianhe Zaobao's recent reports, it is learnt that in recent years, the luxury market in mainland China has reached saturation, and the top quality products are all active in opening up battlefields. Among them, Russia is most favored by the economy, and the capital of Moscow is also a battleground for the military. Moncler, known for its top down clothing, is also optimistic about the Russian market. < /p >
In the BRICs, Russia is the third important market selected by Moncler after China and Brazil. Remo Ruffini, chairman and managing director of Moncler, said that the first brand store was opened in Moscow. "Symbolism has taken a strategic step towards the expansion of the Eastern European market, to a certain extent, to complement and improve our integrated sales business," P said. < /p >
< p > Moncler < a > new store < /a > is located in Staale J Nikov boutique Street (Stoleshnikov Street), a famous boutique shopping district in Moscow. The monolayer covers an area of 120 square meters, including Moncler Gamme Rouge senior men and women wear series, Moncler Grenoble professional mountaineering ski series, Moncler men's and women's wear main line series and Moncler Enfant children's wear series. There are accessories, small leather goods and Moncler Lunettes glasses series. The shops are exquisitely luxurious, and the gray, netted marble floors and French smoked oak are exquisitely made of walls and ceiling. The display area is made of overlapping design of glass and metal. < /p >
< p > although the Chinese market is very important, the slowdown is an indisputable fact. Now they value Russia more. Since the fall of the Soviet Union, the luxury market in Russia has been one of the fastest growing markets in the world. Russian billionaires helped boost the sale of all luxuries: from fashion and champagne to private tropical islands, the Venice mansion of sixteenth Century and the works of Damian Hester (Damien Hirst). In the past 10 years, the retail space of luxury goods in Russia has increased three times to 1 million 650 thousand square meters. Russian consumers will spend 15% of their income on clothing, which is only 5.6% in Germany. According to Bain consulting, the Russians spent 8 billion 800 million euros on luxuries in 2012. Although China has a large population in the market scale, but in terms of per capita consumption of luxury goods, Russia has reached more than four times that of China. < /p >
< p > up to now, the world's luxury goods and fast fashion brands have basically entered the Russian market. According to Euromonitor data, the Russian luxury market increased by 6% to 8 billion 800 million euros in 2012, while the growth rate in 2011 increased by 4.6%. It has recovered from the downward trend of -2009 in 2007, though this is somewhat different from that in the Chinese market, but it is much better than the whole weak European market. Because of the European debt crisis, the luxury consumption in the whole European market in 2012 has dropped by 1%. < /p >
< p > but in Russia, luxury brands are also facing the same taste changes as Russian consumers and Chinese consumers. According to Bain D Claudia Arpizio partner, this is a cyclical problem. "Although the fast-growing consumers are happy to buy big LOGO handbags and jewelry watches, more mature customers tend to focus on those brands with connotations, materials and techniques." < /p >
Yulia Bushueva, managing director of Arbat Capital, a Russian investment agency, said that luxury goods are trying to change strategies to meet the needs of the Russian market, as in the mature market of Europe, P. Yulia Bushueva said that even in London's Harrods Harold and Harvey Nichols Harvey Nicks department stores, she could not see anything that excited her. "But in Russia, I can easily find some clothes I like." Hermes Hermes, Chanel Chanel, Louis Vuitton Louis Weedon and Prada Prada have changed the way of franchising in Russia to direct operation last year. < /p >
< p > apart from traditional luxury brands, luxury electric providers also hope to have a share in the growth of the Russian luxury market. Italy luxury electric business Yoox launches ruble settlement business in Russian market. On the Yoox side, there is a strong demand for rouble payments in the market. Now Russian consumers can buy products sold by Yoox through rouble. According to the report released by Morgan Stanley, Russia's e-commerce market will increase to $36 billion in the next three to 2015, while the scale of 2012 will be only $12 billion. Besides, Russia's e-commerce accounts for 4.5% of retail sales. As a traditional country, there is still much room for growth. < /p >
< p > understand that insiders say that international brands are not allowed to enter the Russian market through direct operation. For Russia's complex market, foreign brands and retail modes are easy to fail. Whether it is language or industry rules is a problem that retailers need to face. Besides, the rent in Moscow is also very expensive. Reinhard D pfer, chairman of the European fashion and Textile Association (EFTEC), says that the difficulties are not just that. Because of the legacy of communism, Russian consumers are very unfamiliar with the concept marketing, visual merchandising, styling consultant, after-sale and so on. At the same time, tariff barriers also impede the development of many foreign retailers in Russia. < /p >