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Spring And Summer Clothing "No Quarter" Consumers Pay More Attention To Price Performance Ratio

2014/5/24 16:41:00 46

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Spring And Summer Clothing Consumers Value Cost-Effective

visit: Seasonal Summer wear, discount on sale, /p >
 "are these new models this year?" asked Ms. sun, a member of the public, to the clerk. "Yes, this is the style this year. These are all the discount rates specified by the company." Miss sun looked at it carefully, and whispered in a confused way. "I started to discount so early? I haven't started buying a summer suit yet." 
After P, it became a dividing line between spring and summer fashion, and the sellers in the shopping mall also felt the summer coming. Although the weather in Beijing is still somewhat erratic, the summer clothing is still placed in the wardrobe when it is cold and hot. 
 however, when I visited, I found that most of the women's wear were launched this summer, and some of the new ones were listed in the discount promotions and shopping malls. Spring dress discount is relatively large, many brands play three to half off preferential slogans. Although the new summer discount is not as big as spring dress, the "summer wear is 100 minus 40" and "the new product is listed on the market twenty percent off discount". Such a discount can still attract customers to buy. 
 from March onwards, the summer wear of major shopping malls in Beijing has been on the shelves. T-shirts, hot pants and skirts have become "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a "district" new favorites ", but these seasonal costumes have also played a price war. 
 spring and summer mix and match: promotion strength is greater than /strong > /p >
 this year's temperature has not only embarrassed the public but also disrupted the seasonal demarcation line of shopping malls. There is such an interesting scene in the women's clothing area of a shopping mall, a model wearing long sleeved suits, and one wearing a suspending skirt. It is not difficult for people who are shopping in the market to find the phenomenon of "a" target= "_blank" href= "http://www.91se91.com/" at the same time. 
 "relatively thin spring clothes are still selling well these days. After all, the weather is hot and cold at this time. It rains like the first two days. It is just right to wear light spring clothes. Now it is on sale, and the price performance is very high." The sales staff of the mall said that there was not much stock in the spring clothes, and now the sales promotion also wanted to clear the goods. Many styles had been broken. 
 the salesperson said that the spring dress was originally a transitional garment and sold for a short time. It began selling every February. "Like our shop, Spring Festival New Spring Festival went on sale. By March and April, the new style of summer wear was also listed, so since April, we have promoted the handling of spring clothes, and now it is coming to an end." 
 "where did spring go in Beijing?" Recently, micro-blog and WeChat became popular in the last few days about the Spring Festival's ridicule in Beijing. Some consumers said, open the wardrobe, found that some spring clothes bought last year have not yet enough time to wear, they are pressed by the summer clothes at the bottom of the box. "The weather is hot". The spring of rapid transition has also promoted the sale of malls in spring and summer. 
 in a fashion women's clothing store, Ms. Zhu, who is selecting new a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, says that as long as the style is liked, the quality of the clothes goes through the customs, and they do not mind whether they are spring clothes or summer clothes, especially when the spring dress discount is more powerful, it is quite cost-effective. Ms. Zhu also counted an economic account: "although spring clothes can not be worn for a few days now, they can be worn after fall in summer, and buying spring clothes is very cost-effective during this period, so I prefer to buy spring clothes." 
 when will the price for buying summer clothes be higher? "In June, it was undoubtedly the biggest sale of summer wear." Ms. Zhu explained that on the one hand, after entering the June, people were more and more aware of the summer coming, and the demand for summer clothing increased. On the other hand, June coincided with the Dragon Boat Festival, as well as shopping malls. 
 spring clothing "transition" consumers pay attention to cost performance 
On the two day, the weather became warmer and warmer. More and more people in the street changed their spring clothes to greet the early summer with more cool clothes. P Reporters in the shopping malls, women's clothing brand counters, windbreaker, small coat and other slightly thick clothes basically disappeared, beautiful colors, fashionable vest, short sleeved T-shirt, long skirts and so on have been worn on the models, and occupy the most prominent position. And the thin spring clothes are selling promotional advertisements one after another. 
 "these summer wear are all half off?" in a brand women's clothing store, a customer exclaimed pleasantly. The clerk said, "no, there are spring clothes and summer wear, but these are the new models of this year." The excitement of consumers has been reduced by half. "But I look like summer clothes. They are very thin and not long sleeves." 
 the author then visited a number of brand women's clothing stores and found that in the area of discount sales, spring and summer clothing were put together. Clerk said, this can give consumers more choices. 
 according to the salesperson of ZARA shop, long sleeves must not be sold at this time in the past year, usually after the May Day. But this year's weather is changeable, and consumers' desire to buy summer clothes is not very strong. 
 Zhao said: "now that the summer wear is just on sale, the price is high, so it can be bought immediately, and the shopping mall is having a discount on the spring dress, so it's better to buy a thin long sleeve!" 
 analysis: heavy functionality, clothing design desalination seasonality 
 according to a well-known brand "a target=" _blank "href=" http://www.91se91.com/ "designer" /a ", the transition between spring and summer and autumn and winter is not very obvious, and the transition period is the off-season. The difference between spring clothes and summer wear is mainly from the fabric. 
 for example, in summer, some fabrics such as linen, hemp and chiffon, which are breathable, moisture absorbent and sweating, will be selected. Some foreign designers are prepared to abandon wool and thick cotton cloth and turn to lighter and thinner materials such as cashmere, and no seasonal fabrics will be the future trend. 
 he also emphasized that most of the fashion styles are biased towards versatile design. Functional clothing is also very conducive to the transition season. For example, a simple dress can be worn when the temperature is high. When the temperature is low, a small coat can be easily worn out. 
 in addition, technical a target= "_blank" href= "http://www.91se91.com/" > textile "/a" is making clothing out of seasonal constraints. The seasonal trend in fashion is weakening in an unprecedented trend. When the season is shackled, the fashion wardrobe has no distinct seasons. In summer, it is possible to wear cool sweaters, and winter may also wear functional clothing that is both cold and warm. 
 some people in the industry say that when it comes to spring and summer wear, from the current market situation, it is not obvious from the fabric, color and style. There are many short sleeves, seven point sleeves and chiffon fabrics and long skirts in spring clothes. 
 in recent years, the brand pays more attention to the selection of craft and fabric, and chooses light cotton, silk and other fabrics. On the other hand, the colors are more bold and high-profile, such as peppermint green, orange oranges and pink blue. 
 in the big cities, the anti season sales are very popular. The seasonal boundaries of clothing products are not very obvious. As long as they feel appropriate, buying any season is normal, merchants can also withdraw funds, and customers can also get tangible benefits, so this sales method is very popular. In recent two years, this trend is becoming more and more obvious in brand clothing, and consumers are more accepting this way of sales. 
 suggest: summer wear first and then wear .
 before wearing summer clothing, the summer clothing should be hanged outside for sun drying, which can kill pests in clothing and dispel the damp and cold gas remaining in the rainy season, so as to prevent skin irritation during dressing, resulting in itching, allergy and other symptoms.