Business Circle Landmark Building Sheep City Pformation And Development To Revitalize The Footwear Industry

< p > as the rising star of Guangzhou footwear industry "Golden Triangle" business circle, Yuexiu's Yuexiu fortune World Plaza has come to the end of the era of erhu.

With the super scale international footwear exhibition and trade exchange, the perfect exhibition area matching, the creation of international business docking mode, the flagship effect of the core location of the commercial sector, and the wealth heaven and earth provide new opportunities for domestic footwear supply and demand market.

The industry pointed out that, with the development of domestic footwear industry being postponed and the industry being in urgent need of shuffling, the fortune world will seek the way to break the industry with the large-scale operation, international brand positioning and the integration of industry resources.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_p.asp" > shoe industry < /a > pformation and development to seek new platform < /strong > /p >

< p > reviewing the epitome of China's footwear industry, Guangzhou, as the largest export and production base of the footwear industry, will affect the overall situation of the industry.

With the appreciation of RMB, the emergence of international trade barriers, and the gradual pfer of light industry orders to Southeast Asia, the external environment has gradually reduced the space for the development of footwear industry, resulting in a slow development in recent years.

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< p > > a href= "http://sjfzxm.com/news/index_cj.as" > actually < /a >, the development of domestic footwear industry is not only restricted by external conditions, but also from the internal industry analysis, the domestic footwear brand awareness is not high, the product design and technological research and development is not enough, including the technical structure, marketing structure and the backward and unitary structure of the industrial region, it is also necessary for the industry itself to make positive improvement, and urge industrial upgrading to seek the key factor to break through the pattern restriction and revitalize the industry.

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The competition of P industry must be based on products.

There are still obvious deficiencies in the variety of domestic shoes and the content of process elements.

"In the case of injection weight, ignoring product differentiation and customization, footwear brand has been in a semi dormancy state."

Insiders said, "to solve this dilemma, in addition to increasing investment in R & D, domestic and foreign brand communication and industry group effect should be synchronized."

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< p > the technology concept of the product plays a leading role. The upgrading of the production organization should be an important part of the upgrading of the technical structure.

To achieve the revival of brand culture, products need to be improved through technology to achieve high efficiency, energy saving, automation and environmental protection requirements.

The core packaging of products is made by technical means, while the external packaging of products needs upgrading of marketing methods and concepts.

In the past, enterprises relied on waiting for customers to come to the door, relying on agents, distribution and other marketing methods. The market strategy was passive, and the initiative of self control was not enough.

Nowadays, more enterprises focus on pforming the marketing mode into a new mode of going out and establishing their own marketing network, which is very demanding for a promotion platform with core brand effect.

From this point of view, the Fortune Plaza will pform the marketing mode for domestic brands with a high-end brand position and build a higher stage for the strategy of going global.

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At present, the footwear industry in China is in a relatively dispersed state, which is not conducive to the division of labor and cooperation between industries and industries. At the same time, pportation and time cost also compress the profit margins of enterprises. P

"Upgrading of the regional structure of the industry, including the implementation of industrial cluster construction, giving play to the central effect of commercial benchmarks, gradually realizing industrial pfer, building large-scale industrial clusters, and further establishing the brand scale effect of footwear industry."

Insiders pointed out.

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< p > for the problem of excess capacity, if the industry realizes cluster development, it will break the original industrial decentralized development mode, the market planning is unified, and the industrial layout will be more reasonable, which will be an effective way for Capacity Upgrading and overcapacity.

And fortune world acts as an efficient product pfer station in this process. It deserves the attention of the industry.

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< p > < strong > wealth world helps production capacity upgrade comprehensively < /strong > < /p >

< p > strive to take the fortune world of the "international shoes capital" route to create a one-stop docking platform for supply and demand, with high-end high-end trade environment and planning, in Guangzhou's business wealth triangle area, with the grand giant momentum to convey industrial upgrading signals to the industry, and create conditions for industrial upgrading.

This new international footwear wealth landmark will give the industry a new baptism and set up a new benchmark for the industry.

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< p > wealth world provides an extensive exchange platform for the international footwear industry. It has convened various businesses around the world with brand appeal and promoted the orderly operation and circulation of the global footwear market, as well as brand communication and mutual learning opportunities.

With the landmark business interaction stage, domestic brands will face more impact of innovation elements, and then integrate with the world, and promote a virtuous circle within the whole industry to achieve synchronous development.

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< p > platform to strive for efficiency, it is necessary to rely on services and equipment, wealth first class, perfect service, mainly reflected in the platform of modern e-commerce mode, by promoting marketing mode pfer line, expand the market development area, help foreign trade shoe industry with high dependence on foreign trade to find a new way, increase the order channel in all directions, alleviate the pressure of overcapacity, and enhance the efficiency of business docking.

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< p > the positioning of the platform should be integrated.

In fact, from the opening of fortune world in 2013 to the successful holding of the second international footwear procurement Festival, from the founding of the footwear industry association of Guangdong province to the successful conclusion of the footwear Summit Forum, the fortune world has played a brand influence in the development of the industry by integrating the human resources and intellectual resources of the industry.

As an exchange platform, fortune world provides an optimal platform design and interactive mechanism to help products upgrade from professional design and brand management.

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< p > < a href= > http://sjfzxm.com/news/index_h.asp > > /a >, strong brand appeal will also effectively promote the development of industrial clusters, establish an advantageous business circle, and realize mutual assistance between industries.

At present, the Yuexiu China real estate Leather City, the white horse leather city, together with the wealth world, form the three carriages, leading the construction trend of the commercial landmark.

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< p > through the radiation effect of landmark influence, the benign multi noo card effect in the industry is gradually highlighting, effectively building a prosperous commercial area, timely and echelon industrial pfer, creating a large-scale production area development trend, and realizing the centralized development direction of the industry.

I believe that in the near future, the industry will witness the new resplendence of the domestic shoe market.

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