After 90, It Will Become The Main Consumer Of Guangzhou "Buyer Shop".
< p > when Beijing's peppermint glutinous rice shallots and pillars, Shanghai's OnebyOne a target= "_blank" href= "http://www.91se91.com/" > designer "/a" collection shop has frequently raised topics in fashion circles, but Guangzhou has been obscurity until the end of 2012. < /p >
< p > buyer's shop is a business mode developed by Europeans. It is also known as "buyer's business". It refers to a store that combines different brands of fashion, accessories, jewelry, leather bags, shoes and cosmetics, based on the unique fashion concept and interest of the target customers. In Hong Kong and Taiwan, this shop is usually located in the shopping mall, and is an independent shop in the shop. In Europe and the United States, this shop is dominated by street shops and has a history of nearly 100 years. < /p >
< p > < strong > build the first buyer shop in Guangzhou < /strong > /p >
< p > December 2012, a flagship store opened in Huacheng 8090 Hui Chao square and became the first buyer shop in Guangzhou. < /p >
< p > "initially just wanted to make a clothing brand, slowly bigger, opened a lot of shops. But after a year's work, it was found that it was not the direction it wanted at all, because a brand was just a style, and later it simply jumped out and gradually changed into many styles, forming a collection store. Yu Zeping, the founder, talked about why he first created a door. Because when I was in Hongkong, I liked to visit the collection shops like IT and even Crawford. It was just when many independent designers began to take the lead and their works were pretty good. So they wanted to build a display platform for them, and Guangdong did not have such a collection shop, so they tried to go in this direction. < /p >
< p > Yu Zeping admits that he is an outsider to fashion, and even he doesn't know clothes or retail. At the very beginning, he also specialized in buying courses for a period of time. After establishing the team, he also participated in the buyer's work personally. The 80% of the men's clothing in the shop was determined by himself. < /p >
< p > "in fact, there were buying shops in Guangzhou before, but they were gradually closed down because they were too small, or the time was not yet ripe, without influence. If I have enough money, I want to say a more influential and larger flagship store. " Yu Zeping said. < /p >
P has seen many places before choosing Huacheng Hui. Some mature shopping centers are basically impossible. On the one hand, the rent is too expensive to afford. On the other hand, because a door is a new brand, it can hardly enter. Huacheng Hui is very suitable for the newly established brand, the lot is better, the rent is not too high, can make its own voice, and finally chose here. < /p >
< p > < strong > domestic designers accounted for 70% < /strong > < /p >.
Although P has been established for only a few years, it has been known as the largest international designer, a href= "http://www.91se91.com/news/index_f.asp" > brand "/a" collection store. It already has more than more than 100 designer brands, and mainly domestic designers, accounting for 70%. Some of the foreign designers are Chinese American designers. < /p >
< p > making the product line so wide is mainly related to the fashion market in Guangzhou. Yu Zeping said, Guangzhou people are very real, and the activity of creative products is not high, so at the beginning, try to choose more categories, try first, adjust according to market demand. After more than a year of opening, about 70% of the market is known. But the consumption concept needs to be guided, so some of the guiding products are retained. < /p >
< p > collection store is a place of high abundance and diversified fashion. It can carry out multiple brand combinations and has strong interaction style. From the perspective of fashion, you can be elegant, fair lady, dignified, street, hip-hop, fashion from many angles, and the store can meet different needs. < /p >
< p > in addition, you are a way of life in the same door, apart from clothing, home furnishings and flowers. You can sit down and quietly drink a cup of tea or coffee, enjoy the flowers, read the books and see the trend products, which is a commercial combination. < /p >
< p > < strong > 90 will become the main consumer force < /strong > < /p >.
It is a very difficult task to cooperate with more than one hundred designer brands in < p >. Especially when the sales volume of stores is not very large, it is even more a challenge. < /p >
< p > "the current scale has exceeded our expectations. At the beginning, I never thought there were so many designer brands entering. At the beginning, only twenty or thirty brands were selected, and now there are more than one hundred brands, indicating that the market still likes this style. In China, there are still many designers who have original designs and have dreams of making their own brands. One can still be a platform for these designers. Many designers want to cooperate with us, and brands both at home and abroad are available, which makes me feel very gratified. Yu Zeping said. < /p >
< p > according to Yu Zeping, at present, the Shang gate is still in the investment stage, and there is no profit. Now step by step is very careful. If we go too fast, it will be painful to lose, because doing such a store is time-consuming, labor-intensive and expensive. Gratifying is that now 90% of the consumer has become the main force, as they continue to enhance the wearing of grade, will certainly affect and drive a large number of friends and elders come over. < /p >
< p > relative to other a href= "http://www.91se91.com/news/index_s.asp" > clothing store < /a >, the possibility of a Shang door will be greater in the future, and more resources can be integrated and utilized. It is believed that the future atmosphere of Guangzhou's fashion and original market will also get better and better, so that one door has the opportunity to provide consumers with different creative life experiences. < /p >
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