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Chinese Mainland Women'S Clothing Brand Listing Boom Again

2014/5/21 8:52:00 101

Clothing Shoes Hats Women'S Clothing Clothing

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 recently, Shanghai La Natsu Bell dress will be listed at HKEx. At the same time, the Nanjing women's clothing brand Vigna S once again appeared in the newly released IPO sprint company by the China Securities Regulatory Commission. 
 in fact, in the domestic "a href=" http://sjfzxm.com/news/index_s.asp "textile > /a" clothing enterprises on the way to impact IPO, women's clothing category has always been "the hardest hit area". 
 since 2011, there have been nearly 10 women's wear enterprises, but most of them are "halting". So far, the high-end women's clothing companies in the A share market only have 1 shares, but Kaiser shares also have women's clothing business, but at the same time there is a certain proportion of men's clothing business. 
 however, it is clear that neither the recession of capital market nor the lessons of "martyrs" who had already fallen on the road failed to stop women's enterprises from affecting the enthusiasm of capital market. 
 10 more textile shoes and clothing enterprises queue up /p >
 women wear enterprises accounted for 3, .
 La Natsu Bell once experienced the failure of A share IPO before listing in Hong Kong. Nevertheless, her dream of hitting capital market will eventually be round. For several other a href= "http://sjfzxm.com/news/index_s.asp" > women's wear brands < /a >, they have already broken the A share market, or are still waiting anxiously for the audit. 
 2011, there were 10 shoe and clothing enterprises applying for A share IPO, of which 5 were women's clothing enterprises. In the end, 5 enterprises IPO entered the competition successfully. They were Semir dress, nine shepherd, 100 round pants industry, Jordan sports and women's clothing enterprises langzi shares, the remaining 4 women's clothing enterprises and women's clothing processing business enterprises were either delayed or postpone, they were Shandong Shu Lang, Zhuhai Wiseman, South Gin Vigna S (V.GRASS), Shenzhen lady's house and Shanghai Li Rui (engaged in men's casual dress processing business). 
 2011, the overall IPO passing rate of the textile, clothing and footwear industry was 50%. In this, the adoption rate of women's clothing brand is only 10%. In this calculation, the IPO rate of women's clothing companies in 2011 was only 5%, far below the rate of men's wear, sports and leisure brands. 
 2012, there were 515 enterprises in the A stock line sprinting IPO, 13 in textile and clothing and leather footwear enterprises, including two women's clothing enterprises, one for La Natsu Bell and another for Ningbo's high-end women's clothing ODM business. In this year, the passing rate of IPO in textile and garment industry further dropped to 45%, and two women's clothing enterprises all dream of the A share market. 
 despite the fact that the situation is so unoptimistic, the enthusiasm of women's clothing enterprises to attack the A share market is still undiminished. 
Less than P, the first time in July 18, 2011, it was denied by vicknus. In April 2012, it resumed IPO and went through two points. Recently, its latest prospectus appeared in the announcement list of the China Securities Regulatory Commission. It intends to issue shares of not more than 36 million 995 thousand shares, after the issuance of the total stock capital does not exceed 148 million shares, the planned financing amount of 869 million yuan. 
 its recruitment and investment projects include: first, we will invest 260 million yuan in the marketing network construction project; we will set up 152 new outlets in the whole country in the next two years; two, the R & D center will upgrade the construction project and invest 110 million yuan; the three is to add 500 million yuan to the working capital. 
Less than P, two degrees, there is also Wiseman. The fate of the women's clothing business is even more complicated. 
In 2011, it submitted its IPO application to the SFC for the first time. In May 6th of the same year, the Commission issued an announcement on the issuance of its application. The Commission issued a public notice that "in view of the fact that Wiseman has other related matters to be further implemented, it has decided to cancel the examination of the application document issued by Wiseman." But Wiseman did not shrink back. He started IPO again in early 2014 and continued to wait in line. 
"P", "veterans" fought repeatedly and new members joined. At present, women's clothing companies waiting for trial are also wearing Ningbo Taiping bird clothing. It also appears in the latest list, which is lined up for trial, and the main part of the golf series is Dupin, which also includes some women's clothing business. 
 at the same time, Guangzhou famous fashion shoes Limited by Share Ltd, the famous women shoes retail brand KISSCAT, and many favorite home textiles also appear in the latest queue list. 
 in addition, the current queue a href= "http://sjfzxm.com/news/index_s.asp" > textile shoes and clothes < /a > category enterprises also include Guangdong children's wear enterprise, pig pig, Jiangsu Dan hair textile, Zhejiang Red Dragonfly shoe industry and so on. Among them, Zhejiang silver textile which had been queuing up was terminated in April 1st this year. According to this calculation, there are 3 women's clothing enterprises in the IPO company. 
 total market pressure /p >
 the pressure of women's clothing enterprises is still .
 from the reasons why women's clothing enterprises did not pass the examination, the following are the following aspects: first, the high proportion of franchised stores; the two is high inventory; the three is excessive brands, scattered energy, and dragging the main brands, such as the ladies' house, besides the main brand, it also involves children's clothing, home textiles and so on; four, the overall brand strength is limited, and the profitability is insufficient. 
 take Vigna S as an example. For the first time, the reason why the SFC rejected the IPO application was that the company's 2008~2010 sales increased significantly, but the number of clothing sales increased from 143 in 2008 to 272 in 2010. Data show that in 2008~2010, the number of clothing sales was 581 thousand and 800, 603 thousand and 400 and 586 thousand and 700 respectively. 
 the issuance examination committee also held that the stock grew substantially at the end of 2010, from 38 million 160 thousand yuan at the end of 2009 to 101 million yuan at the end of 2010, and the inventory was mainly for inventory commodities. In 2010, the inventory turnover rate was only 1.36, and the company did not prepare for the depreciation of inventory. In addition, the company intends to raise 277 million yuan to open 85 new self operated stores, and in 2010, the number of outlets was 46. As a result of the process of opening the shop to profit, the sales volume of clothing decreased while the number of stores increased during the reporting period, and the stock of goods increased significantly at the end of 2010. 
Less than P, but once again, Wenger changed. According to its latest prospectus, Vigna S 2011~2013, which was located in high-end women's clothing, realized business income of 505 million yuan, 598 million yuan and 746 million yuan respectively, and the number of shops increased from 346 to 361, of which 320 were direct stores, and the number of sales was 763 thousand and 600, 778 thousand and 100 and 840 thousand and 700 respectively. This responds to the original trial committee's doubts: clothing sales growth matched the growth of the number of shops. 
 profitability, prospectus shows that in 2007 the company's operating income and net profit were 95 million 551 thousand and 200 yuan, 6 million 329 thousand and 100 yuan, respectively, in 2013 increased to 746 million yuan, 136 million yuan, compound annual growth rate was 40.86%, 66.65%. In terms of 2011~2013 data, its net profit was 91 million 100 thousand yuan, 94 million 790 thousand yuan and 136 million yuan respectively. The growth in 2013 was particularly rapid, with a growth rate of 43.48% over the same period. 
 although this is a beautiful set of figures, the fact is that the overall consumer market, including the high-end clothing market, is not optimistic. 
 compared with men's wear, sportswear and casual wear industry, the market concentration of domestic women's clothing industry is low, and the regional character of many brands is still strong, with limited influence nationwide. According to the statistics released by China business information network in 2013, the sales volume of clothing products in major national retail enterprises showed that the market share of women's clothing brands ranked first in VERO MODA, but only 3.82%. The market share of Amal, which ranks tenth, was only 1.34%. 
 in the high-end women's clothing market, Vigna S cited the 2011 China National Business Information Center's data in the prospectus. The top ten brands in this year are baozi, Mass Phil, Ya Ying, ranzi, wignus, amash, singer, NLSE, white-collar and voice. The ten major brands had only 27.61% market concentration in that year. 
 especially in the past two years, under the influence of ZARA and other international fast fashion brands, such as the continuous impact of international fast fashion brands, the electricity suppliers wantonly distributing hundreds of stores, the flow of people and sales, and the weakness of the retail market, the sales of these high-end women's clothing brands have been under pressure, and consumers' consumption preferences are more inclined to those cost-effective brands. 
 to take the "high and middle class ladies' first stock" as an example, in 2013, its revenue increased by 23.39% compared with the same period last year, but net profit increased by only 1%. Net profit after deducting non profits was 8.8% lower than that of the same period last year. In 2013, especially in the second half of the year, China's clothing consumption market, especially the high-end brand clothing consumer market, encountered an unprecedented "cold current". The high-end department store market declined significantly, and the pressure of high-end brand clothing enterprises increased rapidly. 
 for this reason, insiders pointed out that with the increase of macroeconomic uncertainties and the continuous rise of various costs, coupled with the "contrast effect" of similar listed companies, the difficulty of IPO entry for the two or three line clothing enterprises may be bigger and bigger. From this, we can not let people wear the sweat of these women's clothing companies still queuing up hard.