Quanzhou Shoe Enterprises To Form A Special Sale Alliance To Promote Sales

When the new year is around the corner, the shoe and clothing brand is launching the "Spring Festival sale" and "unified action".

In previous years, most of the sale activities were "self governed", and each enterprise carried out in its own stores or factories.

However, during the recent visit to some enterprises, reporters found that some shoes and clothing brands had adopted a new style of exchanging venues and League promotions.

Ali, tiger, PEAK, flag king, Green and other famous brand shoes and clothing enterprises in our city form a "special sale alliance", opening up promotional areas for their "allies" in their respective factories, selling products for the other salesmen, attracting the masses of employees and the masses near the factory area.

Quanzhou is a famous shoe and clothing production base in the country. Some manufacturers offer special stores all the year round. By the end of the year, various manufacturers have come to the end of the year to sell their products at the factory gate and on the street. The "five steps and one post" are spectacular. There are many famous Chinese brands such as Li and seven wolves. The price range is below half off.

The sale of franchised stores at the front of the stores is the most popular way in recent years, which is adopted by most brands.

The shoe and clothing brand has a special sale at the end of the year. Through the low discount price, with the help of the Spring Festival shopping rush, large-scale "dump" products often receive unexpected results.

The place of sale is not confined to exclusive stores.

Li Lang can be regarded as the first enterprise in Quanzhou to hold a special sale in its own factory. At the end of 2006 and 2007, Li Lang held a large scale and very influential sale at headquarters. Each sale will last for about half a month, and consumers from all quarters flock to it. There will be a long queue at the sale place of Li Lang headquarters, and a row is just a few days. Many of the customers who go to purchase are migrant workers, and there are also ordinary staff, students and so on. At the same time, there are many neighboring residents.

It is estimated that one thousand or two thousand people come together every day and multiply at weekends.

"Li Lang has a special sale. The company is all red and red. It's a little bit like celebrating the new year."

A staff member of Li Lang said so.

Although there are a lot of people every year, many people go to buy it every year. "They can sell millions of dollars a day."

Some people estimate this way.

The way in which Mr. Li sold special products in his own factory quickly triggered the imitation of the surrounding enterprises.

Resource interchange, alliances, promotions, and sales activities are rooted in inventory pressure.

When we mention stock, we will poke into the pain of many shoe and clothing enterprises.

A lot of shoes and clothing enterprises are busy earning a lot of money a year, but a large part of their profits are deposited in the warehouse.

It is undoubtedly a wise way to achieve sales, inventory and quick return of funds through low prices.

There are many ways to reduce inventory pressure.

People in the industry believe that any shoe and clothing dealer wants to achieve zero inventory. Obviously, it is not very realistic. However, if we master the rhythm, we should do some proper sales activities at the right time, such as group buying, issuing coupons, holiday promotions, etc.

A few days ago, reporters at the basketball court in front of the green company staff dormitory saw that the shoes and clothing brands such as Ali and flag king, which were "special sale allies" with Green, displayed their special products, attracting many buyers from 70 percent off to 50 percent off.

It is understood that these products are basically goods in stock, low prices, a dozen pairs of sports shoes only dozens of dollars, the flag king is playing the "minimum 19 yuan" promotional banners.

An activity organizer told reporters that these shoes and clothing brand alliances for sale, can achieve resource exchange, the allies of a large number of employees, at least thousands of people, the integration of large consumer groups; second, this activity also provides no convenience for the time to go out to work; third, the sale of products here cheap and excellent, fit the working people's consumption psychology.

In order not to affect the work of our factory workers, the sale activities of allied enterprises are usually arranged at two rest periods at noon and evening.

According to the relevant people in the industry, the sale of shoes and clothing brand resources and the way of alliance promotion can not only achieve inventory digestion, but also save promotional costs, facilitate the shopping of employees and enrich the amateur life of employees. It is a desirable sales promotion mode.

Yang Jing: editor in charge