Duo Children'S Shoes 2014 Autumn And Winter New Product Launches

< p > 2014 will be a year of intense competition for children's products market.

According to the "2012-2015 children's wear industry report" released by the National Bureau of statistics, China will be at the beginning of population rebound between 2013 and 2015. The coming of baby boom in the next 5 years will strengthen the demand for children's products market and make the market capacity bursting.

In the market for children's supplies, which is developing increasingly and with increasingly competitive environment, Quanzhou duo children's products Co., Ltd., based on the original British KLAOSD brand, launched DLEMMY brand in a timely manner and implemented a double brand strategy.

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< p > He Jun said in his speech that DLEMMY pioneered the concept of slow life and slow fashion for the whole world. With the unique insight of the market, the concept of "slow fashion" was introduced into the children's products industry. Based on the high cost performance ratio as the basic product strategy, the popular children's shoes market was locked up, and the children's products market was cut in with a unique eye, so as to create the unique brand recognition of DLEMMY's "slow life and slow fashion".

He stressed that in the coming year, the company will build a brand new concept of "slow fashion and slow life" and pform it into a solid and solid market base, so as to expand the market share and popularity of DLEMMY brand.

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At P, Chengdu Long Wei Construction Engineering Co., Ltd. signed a capital injection signing ceremony with DLEMMY.

Chengdu Long Wei Construction Engineering Co., Ltd. has injected 50 million yuan into the DLEMMY brand, boosting the company's voyage.

The chairman of Chengdu Long Wei Construction Engineering Co., Ltd. said, "we have witnessed the rapid development of the brand, and saw the success of Duo children's Articles Co., Ltd. in the brand operation, and the unique vision of developing the blue ocean strategy of the children's market.

We have reason to believe that duo Mi slow fashion children will open up a distinctive way of development in the market of children's products with more and more prospects. "

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< p > DLEMMY originated from slow life, advocating slow fashion and not following the rules.

It stagger the traditional sports style, advocates simple and unique philosophy of slow fashion design, integrates the concept of slow life and the fashion life elements of the world together, striving to adhere to the high-end style and the people's price while taking into account the aesthetic and functional requirements of Asian children.

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< p > Xu Dongfu, vice president of marketing, Quanzhou duo children's products Co., Ltd. shared the product strategy and operation management of the brand in 2014.

He said that now is the era of resource integration. The company pays attention to integrating internal resources and external resources, pushing the three party win win business philosophy of "company agents terminal providers", emphasizing marketing operation as the core, research and development as the core, and market-oriented brand operation.

This year, the company aims to cultivate its brand and occupy the market.

On channel construction, according to the overall positioning of the brand, push the special counters and special offices.

Later, according to the channel construction, timely introduction of endorsement advertising.

Xu Dongfu said that at present, the company has been negotiating with the "Daddy where to go" column.

I believe that with the joint efforts of your excellent agents and business partners, dui will be a dark horse in the brand of children's shoes in 2014.

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