The Four Largest Market Of "China Shoes Capital" Has Taken The Lead In The Pformation Of High-End Products.

< p > from the upgrading of the park to the overall planning, to the construction of the four major markets in the start-up area, then to the restoration of the shoe capital archway and the optimization of the pportation network of the shoes.

In the China Shoes Capital Industrial Park of Shuang Yu Street, a pformation, upgrading and upgrading project has been the first to start construction in the start-up area. Some of the four major markets, which have been built as the "top priority", have been completed, and some are still in the rush for construction and investment. They are expected to open in the year.

In the future, in the China Shoes Capital Industrial Park on Shuang Yu Street, besides the original shoe production enterprises, there will be more market matching with shoe industry, which will enrich the taste of Chinese shoes.

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< p > "China Shoes Capital" began large-scale construction in 1999, covering a total area of 3900 mu, divided into one or two and three periods.

The industrial area covers an area of 3360 mu, and now has more than 900 enterprises, of which 94 are regulated, and nearly 170 thousand are migrant workers.

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< p > reporters learned from the relevant departments of Lucheng district that in 2010, there were 122 regulated enterprises in China's footwear industry, with an output value of 11 billion 406 million yuan, and 125 enterprises in 2011, with an output value of 11 billion 108 million yuan.

In 2012, 98 enterprises were regulated, and the output value was 10 billion 427 million yuan. In 2012, the economic crisis pushed the shoe economy to the bottom. But after a year of hard climb in 2013, it gradually stabilized and recovered. The output value of the enterprise was 11 billion 941 million yuan, and the economic situation in the park gradually picked up.

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< p > according to the person in charge of relevant departments of Shuang Yu Street, because China's shoe capital industrial park is long, the planning is lagging behind, and its function is single.

In addition, the enterprises in the shoe market are mainly low, scattered, extensive and labor-intensive, and the shortage of resources in key areas and the lack of strategic big projects have led to a relatively slow adjustment in industrial structure, which has become a new problem in the development of "old shoes capital".

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< p > on the other hand, with the rise of the "west shoes capital" and "central shoe capital", the attraction of "zero land price" and preferential policies everywhere, more and more factories are being set up outside the industrial park enterprises of the two islands, and the scale is bigger and bigger. The Kangnai group, giant one group, Dongyi shoes industry and other enterprises have built production and processing bases in the field, so that the gold pillar of Lucheng's pillar industries and Wenzhou's "China Shoes Capital" are always challenged.

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How can the "China Shoes Capital" be pformed magnificently? How can we upgrade the headquarters of marketing, management, design, R & D and high-end products from the production and processing base of low-end products in production? < /p > p

< p > > "China Shoes Capital" has launched the upgrading and pformation plan. It has delineated the four major markets of the shoe culture museum, namely, the "Qi Qi Shan", "shoe city" Cultural Plaza, Wenzhou (International) shoe city, China Shoes City, shoe leather city, Wenzhou electronic information City, and Taobao light city, and upgraded the boot area.

As one of the projects in the start-up area, the four major market constructions have been launched in advance. This is also a move for the Chinese shoe market to change the electricity supplier to the market. It is intended to adopt the "1+5" push mode to bring the electronic commerce in the area to full radiation.

Among them, "1" is the light city of Taobao.

"5" are Wenzhou (International) shoe city, Wenzhou electronic information city, Lucheng Electronic Industrial Park, China shoe city shoe leather city, and national footwear quality supervision and inspection center.

At the same time, the park makes use of the opportunity of the Alibaba business school to enter the headquarters economic Park, and establishes the electricity supplier alliance of the area based on the professional platform. By utilizing the construction of the logistics base of the existing pportation group, a large logistics distribution base with a surrounding area of nearly 1000 mu is formed, laying the foundation for the flow of goods under the e-commerce line, and establishing the provincial e-commerce gathering area of China's shoes capital, and accelerating the pace of "electricity supplier changing the market".

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