Successful Pformation Of Shoe Enterprises In Wenzhou

A production oriented traditional shoe manufacturer has successfully pformed into a high-tech enterprise that develops and produces LED lighting products for more than two years.

Zhejiang spotlight Technology Co., Ltd., which is "shallow" in the new industry, has not been mass produced, and has been favored by Shanghai World Expo organizing committee in 2010.

Recently, in the product appraisal meeting organized by the Municipal Economic and Trade Commission by the provincial economic and Trade Commission, experts agreed that the company's innovative technology has reached the international advanced level and has the conditions for mass production.

Zhu Jianping, chairman of Zhejiang spotlight Technology Co., Ltd., relieved himself by saying: "now, we can finally take orders."

Under the circumstances of the global financial crisis, some traditional enterprises even heard the news of layoffs. But Zhu Jianping took a big step: "fortunately, we turn around" in a timely manner. Next, we have to recruit 40 employees.

The shoe factory owner is not very good when Zhu Jianping said that he still remembered the embarrassment of the shoe factory's OEM processing in the past.

In the early 80s of last century, Zhu Jianping became a "leather shoe man" and founded the Lilis Footwear Company Limited.

Before long, a large number of "latecomers" poured into the shoemaking industry, and Zhu Jianping turned around and started foreign trade business.

"We are the first Wenzhou shoe factory to sell shoes to Russia and Hungary."

He said so.

However, the business of OEM processing is greatly restricted by the outside world.

The price of foreign shoes has been lowered repeatedly, and the profit margins of shoe factories are getting smaller and smaller. In the end, as long as foreigners have a price cut, the wages of the entire factory workers must be reduced.

Although the annual export volume of shoe enterprises has been maintained at around 200 million yuan in recent years, the mood of Jianping is not smooth. "Business is doing more. In the end, the initiative is still in the hands of others, and I feel it is not good to go this way."

He said, in this way, the idea of pformation must be planted in his mind.

"In fact, at the very beginning, I wanted to buy the leather shoes brand in Italy with the funds at hand."

The mantra of Jianping is "do the best if you want to do it". To make a brand of leather shoes requires several generations of business, and there are already many outstanding players in the same industry.

Is this the best way to go?

He could not answer it himself.

In 2003, several relatives planned to invest in schools. Zhu Jianping also joined the family and worked with Nanjing University of Science and Technology to establish the Zijin College of the school.

When he was a school director, he began to get acquainted with professors and friends of science and engineering, and also heard some fresh industries that had not been touched before. "Solar energy" was one of them.

Taking advantage of a chance to go to Europe to take part in the shoe exhibition, Zhu Jianping and his friends went to the developed countries to "worship teachers".

"At that time, we thought that the development of solar energy products had a very promising future, and we found a Research Institute of an Aviation Institute in Germany.

At that time, a foreigner's words poured cold water on him: "with our patent, we have to pay 200 thousand euros in advance."

So expensive?

Zhu Jianping listened as soon as he listened.

Later, he thought, if you can master the patent, do you have the initiative?

The cooperation of solar energy is blowing. Zhu Jianping's trip is not a failure. The word "patent" has been branded in his mind. Two

Zhu Jianping met with a professor of science and engineering and heard a new term "LED" when he was talking with Professor of science and Engineering in 2005.

This is a new lighting technology and has a bright future.

Frank, a professor at the University of California, studied LED very much in Nanjing.

Zhu Jianping returned home and searched the Internet for "LED", which was immediately attracted by this new project.

"LED" is highly efficient and energy efficient, which is in line with the energy saving and emission reduction policies implemented by the state. "The state set up a semiconductor lighting project in 2003 to support and promote the LED lighting products of high efficiency and energy-saving lamps".

"The enterprises in this industry are still in the exploratory stage. Whoever can do the best and do the best can be the leader."

Zhu Jianping set the target in 2006 and invested in the establishment of Zhejiang spotlight Technology Co., Ltd., which specializes in R & D and production of high-power LED products, and takes the road of technological innovation.

"At that time, some people also said that a" leather shoes man "should be Edison. How can he do well?

Zhu Jianping said he chose to sneak up.

Through his friends from Nanjing University of Science and Technology, he invited Professor Frank, who is the father of Blu ray and the inventor of blue light-emitting diode Nakamura Shuji, and joined the R & D team of the new company.

One year after the twists and turns, the new technology of improving the bulb was developed.

"Everyone else's bulb is lit up, and our bulb is shining on the whole surface, which is our surface light technology."

Jianping raised a light bulb, proudly explained.

When the company set up such a short time to develop new technology, Zhu Jianping was too excited to sleep. He told the good news to the good friends of the Municipal Economic and Trade Commission.

"Friends thought it was a good innovation, and told the leaders of the Municipal Economic and Trade Commission. Later, the leaders of the city came to inspect the company."

Zhu Jian Ping once heard the commendation of the leaders of the city: the practice is to rely on scientific and technological innovation, that is to say, the enterprises in Wenzhou should consider the way to go.

Zhu Jianping, the Wenzhou "leather shoe man" begins to move closer to Edison.

He was surprised and pleased.

In the second half of 2007, Zhu Jianping was confident that he was planning to produce new technology products. However, there was a bad news: Although the new technology made light bulb was very bright, the problem of heat dissipation was very large.

"We have a room that lights up for 24 hours, which is used to detect the quality of the bulb, and the room is heated up."

Zhu Jianping said, "this is a pause." so, after a while, I didn't want to publicize the new technology. It was because of worries that our Kungfu did not get home.

Zhu Jianping and R & D personnel ran to Nanjing to sit down with professors from Polytechnic University to discuss how to solve the problem of heat dissipation.

"A lot of trips to Nanjing, thanks to the support of so many professionals behind us, I think this is the advantage."

The problem of heat dissipation of headache was solved by everyone's efforts, but Zhu Jianping was very cautious until the experts of the identification group spoke.

Fang Zhilie, Professor of Fudan University and semiconductor physics expert, commented after the product appraisal meeting: "the new products are in the leading position at home and abroad. We are very optimistic about the market prospect of this technology."

Liu Shiping, Secretary General of the China Illuminating society, said that this is indeed technological innovation, and the new product will be an ideal product for tunnel and road lighting in the future.

Experts at the meeting confirmed the new technology.

"Now, our technology is almost finished."

Zhu Jianping laughed. "Without Leatrice, there would be no spotlight today. In fact, I am very lucky that those who have money do not have technical support, nor do technical people have so much money. I just happen to have both."

Author: Ni Chuanfen