Putian Shoes Resurgence In Industry Reshuffle

Affected by the financial crisis, the export of footwear industry in Putian will inevitably be affected. But this financial crisis has also brought a rare opportunity to reshuffle the footwear industry. The strength of the Putian shoe industry is changing its crisis into business opportunities. In the industry's "shuffle", Putian's economic and Trade Commission's materials show that in the first three quarters of 2008, the total output value of footwear in our city was 15 billion 978 million yuan, an increase of 24.7%. From a numerical point of view, the situation of footwear exports in Putian is gratifying, but behind the rapid growth there is a crisis. "Overseas orders are reduced, profit margins are reduced, and business efficiency is slipped." People in Putian's foreign trade and Economic Cooperation Bureau said that influenced by the global economic crisis and international anti-dumping measures, Putian's footwear exports were inevitably affected. It is not cold for a day to freeze. There are more than 1000 footwear enterprises in Putian. Among them, there are more than 220 enterprises above designated size. The production of enterprises is mainly exported, and the products are mainly exported to Europe and the United States, relying on the international market. For a long time, Putian footwear enterprises only make orders, do OEM, do not have their own top brands, resulting in low product grades and poor competitiveness. "The RMB exchange rate rises to the US dollar, raw materials remain high, labor costs increase, and the total cost of footwear increases by 20% to 30% in 08 years." Wang Detong, the head of Putian Footwear Association, said that "more than seven wolves have come in". Various factors are affecting footwear exports in an all-round way. Many enterprises are in a difficult time. In the face of the current situation, how should Putian footwear enterprises get out of the predicament? Reporters interviewed the relevant people of the Municipal Economic and Trade Commission. Lin Suqiong, deputy director of the Municipal Economic and Trade Commission, told reporters that if enterprises want to survive, first of all, they must do well in internal work, tap the potential internally, improve and enhance their creativity through lean production, and enhance their ability to keep out the cold. As long as efforts are made in development and marketing, the brand advantage of an enterprise can be reflected. Crisis is also a double-edged sword. We should take a correct look at the impact of the financial crisis on export enterprises. Some small workshop factories are closed down, but some large scale enterprises still stand upright. She also said that in this crisis, the footwear orders of Dongguan's bankrupt enterprises were transferred to Fujian with the "closing down tide". Quite a few of them were Putian's shoemaking enterprises which were more capable of resisting risks. Chen Chunrong, Secretary General of Putian City Council for trade promotion, also told reporters that Putian has accumulated considerable experience in shoemaking for a long time, and still has huge footwear production and processing capabilities. "The most immediate consequence of financial shocks is the industry's reshuffle. In this process, Putian shoemaking enterprises seize opportunities and change crises into business opportunities, which proves the strong strength of Putian's footwear industry." Although the cold wind of the financial crisis has caused the poor export of products, it has also made channel change a universal desire. Many enterprises said in an interview that they also saw the potential and market of domestic sales, and planned to gradually cast their eyes on China's own "shoe cabinet". It is difficult to start everything. Putian shoe manufacturers still have no deep experience in domestic market. But the government is actively supporting enterprises to take the road of domestic sales. It is reported that the city is ready to spend a large part of its funds in the industrial fund of 20 million yuan for the R & D investment in the footwear industry, and the relevant functional departments also plan to "bind the enterprises to open up the market", and create a model of "government set up, association leading, leading and enterprise participation". "When a group of sheep is walking in the snow, they do not expect to huddled together to resist the cold wind. But if a shepherd guides and commands them, it will not be difficult to warm them up." A boss of a shoemaking enterprise said in an interview that the shoe industry is neither a sunrise industry nor a sunset industry. Footwear belongs to consumer goods. No matter what the economic situation is, everyone must wear shoes. Therefore, the shoe industry is in their eyes the "sunset" industry. "At this stage, all families are waiting for it." spring will come. " The boss of a shoemaking enterprise said. Chen Guotao, manager of business department of Xinlong shoe industry Co., Ltd., 2/3, told reporters that in the face of the current predicament, enterprises should pay more attention to themselves, not only shouting bitterness, but also enhance their profitability from inside, especially in quality, so as to enhance their competitiveness. The shoe industry is confident. Editor in chief: Hao Ling