Foshan Children'S Wear To Find A Way Out

< p > "Foshan children's clothing sales in Alibaba account for 10% this year.

With the advent of the new economic era, we can no longer continue to sleep in factories.

Foshan children's clothing should take the initiative to create a new economy instead of passively waiting for the new economy to assimilate.

Karl Fetter, general manager of Foshan children's wear brand, Liu Guangzheng, said in the first 2014 Foshan children's wear brand exhibition.

In from May 6th to 8th, the three day children's wear brand exhibition was held in Foshan Nanhai China International Machinery Trade Center. Foshan children's clothing actively explored how to better connect with the Internet economy to seek new development. It is a revolution or sprouting of industry integration merger and acquisition, industrial ecology construction, which is closely related to the information revolution and Internet economy.

< /p >

< p > < strong > Tuen Tuan alliance to enhance regional competitiveness < /strong > /p >

< p > this more than 80 Foshan children's clothing company jointly participated in the exhibition. The entire joint exhibition attracted 50 thousand precise customers, including international buyers, domestic and provincial excellent agents, well-known chain buyers and super buyer of electric business.

< /p >

< p > Foshan children's wear is the chief industrial cluster of Chinese children's wear. After thirty years of development and accumulation, Foshan children's clothing has already formed more than 2000 different levels of brand in the "big Foshan" area. More than 6000 children's clothing enterprises, 8000 children's wear supporting enterprises, upstream and downstream enterprises and supporting enterprises have about 600000 employees, and the annual output of children's clothing is more than 400 million.

< /p >

< p > Foshan children's clothing industry generally agree that the national fertility policy adjustment and other favorable results will contribute to the development of children's clothing industry in Foshan.

But opportunities and challenges are also there.

Foshan a href= "http://www.91se91.com/" target= "_blank" > textile < /a > < a href= "http://www.91se91.com/" target= "_blank" > dress less than > Industry Association executive vice president Wu Haoliang said, "foreign trade market atrophy and RMB exchange rate changes, have led to domestic clothing no longer have price advantage, the first quarter foreign trade orders fell by 30%, the domestic demand market order situation is not ideal."

He believes that holding the joint exhibition and starting the activities of the brand of children's clothing in Foshan will help revive the morale of children's clothing in Foshan. "Through such a package, we can drive the resource integration of the industrial chain, further form a standard alliance and capital alliance, accelerate the pace of technological innovation, and enhance the competitiveness of regional brands."

< /p >

The proportion of < p > strong > Ali online rose to 10% < /strong > < /p >.

< p > Internet economy has made great changes in production and marketing channels, and producers are directly on the receiving end of consumers at the end of the market.

Many children's clothing manufacturers believe that the development of children's clothing is a good opportunity.

< /p >

< p > Foshan Chancheng Dragon Dragon garment factory responsible person said, the factory children's clothing touches the net already has four or five years time, at present, these one or two years on-line sales volume is quite considerable.

< /p >

< p > prior to that, Foshan children's clothing manufacturer's brand awareness is not enough.

Before last September, on the Alibaba platform, there were still few brands of children's clothing brands in Foshan, and Foshan children's wear accounted for only 3% of Alibaba sales.

Since last year, children's clothing enterprises have strengthened discussions with the Alibaba platform for several rounds of communication. This year, this proportion has risen to 10%.

< /p >

< p > now Tmall Taobao's online children's clothing has the problem of poor quality, poor quality and lack of brand. Therefore, the Alibaba's industrial policy needs to find a stronger entity economy alliance. The cooperation between Ali and Foshan children's clothing is precisely under such a common demand.

In this joint exhibition, Ali has sent 10 teams to the exhibition to support a group of high-quality e-commerce enterprises in the children's wear industry.

< /p >

< p > "next, this speed will be faster."

Liu Guangzheng said, at present, Foshan children's clothing enterprises are continuing to explore the mechanism and mode of how to realize the integration of offline and offline businesses and how to pfer traditional offline sales to online.

< /p >

< p > {page_break} < /p >

< p > < strong > active innovation creates new economy < /strong > /p >

< p > Liu Guangzheng believes that children's clothing resources in Foshan are rich, Foshan children's wear has a long history and connects with Hong Kong and Macao, and the information is connected with the international market, and the manufacturing capacity is strong.

The comprehensive advantage is good.

"Despite the impact of the economic downturn and the split of the market structure, the total number of children's clothing in Foshan has declined, but there is no industrial cluster that can shake the top seat of the children's clothing industry cluster."

< /p >

< p > a children's clothing manufacturer responsible person, in fact, under the electricity business mode, the manufacturing enterprises do not have the initiative, and more profits are earned by the platform.

< /p >

< p > Liu Guangzheng said that the purpose of this joint exhibition is to solve the problem one by one, second to solve the resources, and the important goal is to achieve a batch of enterprises.

"Mainly refers to the two types of enterprises, the first category, the Foshan children's clothing enterprises that have done quite well before, so that they can raise their thinking and make them bigger through the integration of resources and acquisition and OEM. The second category is a group of small and medium-sized enterprises with output value of $10 million. Through opening up the resources of the industrial chain, they will lead to social resources, public resources, and achieve an asymmetric marketing mode, and the output value will be increased to eighty million or even one hundred million.

If it is still in the original way of resources scattered in the way of development of various enterprises, it may be very difficult to achieve profitability.

< /p >

< p > he thinks, "lack of production chain before, lack of ideological emancipation.

The economic entity can't wait to accept others to assimilate us, but we have to be more active in trying to innovate, create a new economy, and let others do not. "

< /p >